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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Wine brands can appeal to Gen Z consumers by supporting social causes.

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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Showcase real traveler experiences through user-generated content, influencer partnerships , and immersive formats like vlogs or 360° videos. The answer lies in understanding the evolved traveler.

Travel 78
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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics).

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The importance of Instagram Reels for brands

NewsWhip

The digital world revolves around social media platforms. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. These short-form videos can help propel brands forward and garner huge engagement with their accounts. .

Instagram 146
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Which Minnesota-based companies are active on TikTok (and which aren’t)?

Communications Conversations

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. Social media teams are so stretched, asking them to add another platform, especially a time-consuming one like TikTok, is next to impossible. First, legal. You know your audience.

Company 60
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The Top 10 PR Disasters in 2021

Prohibition

The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. They admitted that it intended to shock, but never to offend any consumers.

Crisis 146
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Dentsu recently came out with a survey regarding consumers’ summer travel plans. The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. They are up more than 300% over last year.

Travel 40