Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio. Humanize it.

B2B 103

B2B Twitter Brand Branding 103

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Guidelines for Submitting. Guidelines for author bios.

How To 177

How To Guidelines Content Marketing Video 177

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. Each publication will have its own submission guidelines.

Writing 72

Writing How To Media Guidelines 72

PR Fuel

AUGUST 12, 2021

Researching and writing for your target audience can get exhaustive and time-consuming. In fact, a talented press release writer will know how to write for your consumers and journalists. In fact, a talented press release writer will know how to write for your consumers and journalists. Successful Pitches.

Writing 105

Writing SEO Pitching Engineering 105

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. Make the pitch short and authoritative.

B2B 147

B2B Leadership Customer Service eBook 147

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Even with the very strict writer guidelines, the gates are still open to anyone, which makes it less likely to be very valuable, even if it’s a high-authority site. Is this a time-consuming process?

Blogging 62

Blogging Google SEO Writing 62

Polaris

NOVEMBER 17, 2014

Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. But then there’s PR, which is commonly treated as a different mechanism altogether.

Marketing 170

Marketing Measurement Trends B2B 170

Business Wire

MARCH 7, 2017

Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met? This ensures you are able to establish and track the success of your program. Key questions to ask at the end of the program include: Were deadlines met? How high was the quality of content the influencer created?

Marketing 156

Marketing Guidelines Measurement Analytics 156

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Where can media film?

How To 60

How To Film Pitching Guidelines 60

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

Guidelines 89

Guidelines Brand Branding Advertising 89

Bad Pitch Blog

JANUARY 31, 2010

Slick’s Twitter Pitch Fit This is the first pitch wherein I can out the author because they pitched me on Twitter in plain, permalinked view of the world. This bad pitch shows a clear lack of understanding of Twitter. As we approach Valentine’s Day, I do not have a heart on for this pitch from @twsprfirm.

Twitter 46

Twitter Pitching Hotels Guidelines 46

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”.

Communications 126

Communications Crisis Internal International 126

Ishmael's Corner

JUNE 8, 2015

Every field of communications, whether it pertains to film, technology, non-profits or sports, hinges on the ability of public relations and marketing to “sell” a story and idea to journalists and consumers. In public relations, this lives in the art of pitching. 2) Know Your Audience. 3) Believe in Your Message.

Communications 60

Communications Film Guidelines Pitching 60

Melissa Agnes

APRIL 16, 2018

When a conversation starts, following your guidelines is the key. It should also provide the team with some simple steps that they could begin taking to implement a crisis ready culture, helping them realize that this objective is a realistic one to attain, rather than being an overwhelming endeavor that will consume all their time.

Internal 133

Internal International Crisis Exercises 133

Shift Communications

AUGUST 16, 2016

You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right. Ask yourself: What is my elevator pitch? Social media crisis guidelines should be included as well. A true definition of your company. A social media plan.

Company 60

Company Guidelines Crisis Measurement 60

Sword and the Script

FEBRUARY 18, 2017

It shows “statistically significant improvements” in what consumers “have heard” about some brands and what they “have said” about fewer brands. Second, aim to nurture rather than make a hard sell; in B2B marketing that means pitching quality content, like reports, white papers and webinars. And later. “64% Given Mr.

B2B 68

B2B Marketing Advertising Advertising 68

Konnect Agency

MARCH 31, 2020

. #2 Be Prepared: It is an uncertain time and some brands are finding themselves in uncharted territory, often not knowing how to positions themselves to their consumers and the industry regarding what is happening in the world. It’s not about you, it’s about the community and how we are all working together for a solution. #5

Communications 69

Communications Crisis Communications Crisis Social Media 69

Sword and the Script

NOVEMBER 26, 2016

Content marketing “requires patience, discipline, and the willingness to withhold the commercial pitch in favor of a focus on delivering content that’s useful and engaging in its own right,” according to Chris Ross. Making certain numerous voices are heard, but that overarching rules and guidelines are enforced.

Brand 60

Brand Branding Content Marketing Film 60

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. lags all other sectors but one (financial). What does that mean? patients) and industry trends (e.g.

Conference 80

Conference Healthcare Marketing Crisis 80

Beyond PR

JULY 20, 2016

Keep learning: Guidelines change. Media and their audiences operate 24-7-365, creating and consuming content constantly and expecting answers to questions immediately. Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

JANUARY 7, 2020

Readers and solution providers can see my the guidelines for reviews along with other opportunities. That’ll add noise to your search results and consumes computing resources for the platform. The company pitches this as a way to organize your monitoring results. No money traded hands in the conduct of this review.

Tools 83

Tools Comparison Media System 83

PR Fuel

JULY 1, 2021

About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Read the Guidelines. Once you have a list of media outlets to contact, research each publication’s submission guidelines. Create Your Pitch. Make changes as needed.

Guidelines 64

Guidelines Pitching Analytics Social Media 64

PR Fuel

AUGUST 5, 2021

The next time a consumer needs your product or service, they’ll recall seeing your release. It’s important to make sure you’re following the proper press release guidelines, though. Before rushing to follow the rest of these press release guidelines, take a moment to consider why you’re creating one.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Audiences know the difference.

Writing 198

Writing Communications Marketing B2B 198

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. By including sponsorship guidelines for influencers, etc., The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. The deluge of PR pitches. Pitch proof points with claims. B2B prospects consume 11 or more pieces of vendor content. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

PR in High Definition

SEPTEMBER 22, 2020

This is because this automatic, ‘fast’ thinking is less energy-consuming than the alternative. Am I following the latest government guidelines? Put it next to Oren Klaff’s Pitch Anything and Kotter’s Leading Change and you’ve got three of the best communications books in the world. It’s tiring. Where do I need to wear a mask?

Energy 118

Energy Guidelines Government Measurement 118

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. First, it feeds the need for consumable content. Research where your potential customers like to spend their time online, what media they consume, who they listen to, and who they avoid.

Publicity 63

Publicity Small Business Advertising Advertising 63

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. It becomes the same as the desired result in the mind of the consumer. Given this, there are a few guidelines. Think on that.

Brand 109

Brand Branding Publicity Consumer 109

Sword and the Script

DECEMBER 26, 2017

More than half of consumers – 57% – say they buy or boycott brands based on the brand’s stance on a social or political issue…Additionally, 65% of ‘belief-driven’ buyers will not buy a brand if it stays silent on an issue they feel that it has an obligation to formally address.”. The venerable email pitch. “92% Brands in Politics ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. I’m open to pitches on these, but please read this first. The cost of B2B marketing content. Image credit: Pexels.

B2B 122

B2B Marketing Survey Software 122

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. that prefers pitches via e-mail with phone call followup afterward. Siri, find me the top food and wine reporters. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85