Beyond PR

JULY 20, 2016

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. Keep learning: Guidelines change. It’s important to not only stay current with PR and marketing best practices, but also journalism best practices.

Media Relations 40

Media Relations Media Local Healthcare 40

Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. Consumers don’t listen to brands; they listen to their friends and families. You don’t need an official code of conduct, although it can be helpful to have an internal one, if only for guidelines and crisis communications responses.

Community 120

Community Guidelines Crisis Communications Instagram 120

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations.

Measurement 40

Measurement Comparison Advertising Advertising 40

Shift Communications

AUGUST 16, 2016

You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right. Social media crisis guidelines should be included as well. A social media plan. Social media shouldn’t be kept separate from “traditional PR” efforts.

Company 60

Company Guidelines Crisis Measurement 60

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns.

Education 107

Education Course Nonprofit Resources 107

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. I give you 15 up-and-coming social media and communications rock stars! But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

SEPTEMBER 29, 2016

For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. How are new media outlets and platforms shifting coverage in the sports industry from the more commonly practiced traditional media relations and what can we expect to see more of in the future?

Sports 60

Sports Social Media Guidelines Agency 60

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. Relying on Traditional Media Relations Tactics. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Rock the Status Quo

MAY 4, 2015

If so, it’s one far more focused on content development than media relations. If the pitch had been sent to a mommy blogger that isn’t focused on pay-for-play or one focused on consumer entertainment, for example, it probably would have gotten some interest.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. AI loss of luster “Two-fold: AI fatigue is real.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 22, 2020

Social media statistics from 2020. It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Media relations is ever more challenging. Source: Media Relations Keeps Getting Harder ).

Survey 174

Survey Marketing B2B Study 174

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Presspage

JULY 5, 2017

Jamie Brown, News & Media Relations Manager, oversees a team that is responsible for the day-to-day contact with journalists and promoting news about the University’s research and students. Publishing stories was really time-consuming. With this old CMS, it was really time-consuming to publish stories.

Guidelines 97

Guidelines Reddit Training Social Media 97

Prohibition

JANUARY 7, 2022

According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. A crisis plan also include guidelines on how employees should respond at different stages of a crisis. Having strong media relations skills. Understanding how to use traditional media effectively.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

It’s open to all formats, and there are no distinct guidelines or rules on how the app should be used. B2B companies might be hesitant about TikTok because it’s so consumer-oriented, but they shouldn’t count it out. One of the most appealing aspects of TikTok, especially for those younger users, is that everyone is a creator.

B2B 310

B2B Video Creativity Social Media 310

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). Earned Media Poised for New Prominence ). 82% of consumers stopped doing business after a bad experience.”.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content.

B2B 114

B2B Marketing Survey Software 114

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Confirmation Bias in Organisations Confirmation bias exists everywhere, not just in the media. Source: Oxford Reference 8 Media Logic. Source: Episteme 6 Nguyen, C.

Media 52

Media eBook Viral Construction 52