Consumer Guidelines Media Relations Pitching 
Polaris
NOVEMBER 17, 2014
Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. Media Relations'
Rock the Status Quo
MAY 4, 2015
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. It’s not a practice exclusive to public relations specialists like it used to be.
Sword and the Script
APRIL 19, 2022
A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio.
Burrelles Fresh Ideas
NOVEMBER 7, 2023
Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. runs to the airport with boxes of physical media kits before the last FedEx flight left.
Beyond PR
JULY 20, 2016
Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. Keep learning: Guidelines change. Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches.
Burrelles Fresh Ideas
NOVEMBER 14, 2023
Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Are you finding it difficult to stay on top of the latest regulations and news in social media?
Shift Communications
AUGUST 16, 2016
You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right. Ask yourself: What is my elevator pitch? Social media crisis guidelines should be included as well. A social media plan.
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