Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Are you finding it difficult to stay on top of the latest regulations and news in social media?

Guidelines 89

Guidelines Brand Branding Advertising 89

Cision

OCTOBER 17, 2017

82 percent of journalists say PR professionals can improve by researching and understanding their media outlet. Every time you see a story that relates to your business or platform, add that reporter to a list and follow their social media accounts.” Demonstrate Research. ” Want to improve your pitching skills?

Pitching 275

Pitching Public Affairs Report Guidelines 275

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Rock the Status Quo

SEPTEMBER 18, 2014

writer’s guidelines and/or pitch suggestions ? Similar Posts You Might Like: Media Relations: 5 Mistakes Even The PR Pros Make in Pitching Media Rock The Pitch #3 Rock The Pitch #7: The Anti-Facepalm Formula This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan.

Pitching 174

Pitching Guidelines Creativity Media Relations 174

Beyond PR

JULY 20, 2016

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. Keep learning: Guidelines change. It’s important to not only stay current with PR and marketing best practices, but also journalism best practices.

Media Relations 40

Media Relations Media Local Healthcare 40

Presspage

MAY 19, 2017

This increase in PR power comes with corresponding changes in media relations and (therefore) PR responsibility. Media, stakeholders and target audiences increasingly look at PR departments for consistent, reliable and recognizable narratives. Establishing global PR guidelines is of vital importance to corporate branding.

Corporate 68

Corporate Brand Branding Guidelines 68

5W PR

AUGUST 22, 2017

To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use. Recently, the FTC reached out to over 90 influencers to address how they disclose their posts on social media.

Social Media 92

Social Media Guidelines Media Handbook 92

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

The Hoyt Organization

FEBRUARY 19, 2024

These guidelines create a standardization for responding to negative feedback. Create Policy and Procedure Clear and consistent policies and procedures are the backbone of effective communication, especially when it comes to handling negative comments.

Policies 103

Policies Construction Reputation Privacy 103

5W PR

MAY 19, 2020

In the news business, even with all the changes to media in the digital age, first still matters. Listen to what they have to say and follow the guidelines they set out. Keep it simple, keep it clear and compelling, and follow their guidelines. Do this consistently and earned media will happen more often.

Guidelines 88

Guidelines Creativity Report Writing 88

Reputation Us

OCTOBER 15, 2019

public, political, media, social media), an actionable 2020 reputation management plan, and. reputation management support that includes content management, crisis management, media relations, social media, news releases and message unity training. Please see the bottom of page for submission guidelines.

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

PRSay

JANUARY 11, 2018

Despite these guidelines, PR pros continue to send reporters elaborate pieces of content. Would you like to learn more techniques for reaching journalists, bloggers and real readers with media relations pieces? Plus, reading online can get onerous. Pieces of around 200 words are easier on real readers’ eyes.

Guidelines 148

Guidelines Survey Google Study 148

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Prakkypedia

JULY 8, 2014

Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. Things like media relations, events, website updates, newsletter content and so on. Who is authorised to speak to the media?

Corporate 107

Corporate Communications Guidelines Policies 107

Cision

JUNE 22, 2017

His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. You don’t need an official code of conduct, although it can be helpful to have an internal one, if only for guidelines and crisis communications responses. A community grows your reach and influence. Reward desired behaviors.

Community 120

Community Guidelines Crisis Communications Instagram 120

Sword and the Script

FEBRUARY 11, 2020

That’s gaming the system and violates the quality guidelines published by Google. About 24 hours after publishing a press release over a wire service, you’d have hundreds of backlinks from syndication partners. There was one problem: those links were effectively purchased. There is no value today in press release links.

SEO 121

SEO Guidelines Google B2B 121

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Stuart Bruce

MAY 29, 2016

It also stretches credibility to believe Simpson wasn’t aware the site was public as the Simpson Associates website appears to have been available for over a month between 18 April and 27 May when the Daily Mail broke the story about Simpson breaching the BBC’s editorial guidelines. It’s far more than just media relations.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Shift Communications

AUGUST 25, 2017

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations. Numbers do not lie!

Data 92

Data SEO Guidelines Advertising 92

ImPRessions - Crenshaw Communications

MARCH 14, 2017

Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. In our view, if your budget is less than $5,000 per month, you may be better off with a sole practitioner who has relevant PR or media relations experience in your industry.

Meeting 191

Meeting Agency Creativity Case Study 191

Sword and the Script

JULY 26, 2022

For earned media, publications expect a high level of quality. It should go without saying, but make sure you check out the guidelines for articles to nail word counts and formatting. The article has to be vendor-neutral, genuinely interesting, and most of all relevant.

Media 165

Media Pitching Agency Guidelines 165

5W PR

AUGUST 19, 2018

The fact is, that can be a moving target, but there are some guidelines you should understand in order to craft messages that are heard, understood, and acted on. For many people, sharing their message is easy. The real hurdle is how to get people to listen.

How To 92

How To Nonprofit Guidelines Agency 92

Stephen Waddington

OCTOBER 20, 2017

The pitches received so far range from milestones in the CIPR’s history to the career journey for practitioners; and from modern two way engagement in areas such as media relations, public affairs and the third sector to planning and measurement.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations.

Measurement 40

Measurement Comparison Advertising Advertising 40

Shift Communications

AUGUST 16, 2016

You also want to have a media relations crisis plan; if you have employees that may be on the front lines, ensure that they understand what to do should media approach them – and how to get in touch with the PR team. Social media crisis guidelines should be included as well. A social media plan.

Company 60

Company Guidelines Crisis Measurement 60

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. The bottom line is, [some] media rules were made to be broken. Always offer an exclusive.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. I give you 15 up-and-coming social media and communications rock stars! But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. It is through helping and supporting that we will continue to foster existing relationships with media, as well as develop those important new relationships, too. As always, we welcome your feedback.

Media Relations 75

Media Relations B2B Media Conference 75

Scott Public Relations

SEPTEMBER 26, 2018

Guidelines about the proper use of tools for certain specialties and certain conditions, and general best practices for issues including eye contact and lighting, are important for improving the quality and safety of telehealth. Providers need access to evidence-based research on the best practices for telehealth technology.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns.

Education 107

Education Course Nonprofit Resources 107

5W PR

DECEMBER 19, 2018

Yes, it takes time and it takes effort, but it’s better than never making that connection to a media resource that could prove to be very valuable for your clients. While following these guidelines won’t guarantee your success as a PR professional, they will certainly put you in a better position to succeed.

How To 74

How To Media Pitching Guidelines 74

Bianchi Biz Blog

JANUARY 21, 2021

They were able to utilize existing processes, guidelines, eLearning and training materials, but just with a digital focus. The Freudenberg team noticed that the training process for those experts “working” the booth doesn’t differ as much as initially expected. The same goes for booth preparation in advance of the event.

Automotive 70

Automotive Training Travel Meeting 70

Stuart Bruce

NOVEMBER 1, 2017

A big part of the problem is that often senior directors and councillors have very little understanding of what public relations is and labour under the illusion it is about publicity and media relations, rather than a strategic business function that can deliver real results to the organisation.

Measurement 68

Measurement Publicity Case Study Government 68

Solo PR Pro

SEPTEMBER 6, 2022

The general guideline is to aim for an amount equivalent to three to six months of expenses , but Andrew points out that this is flexible. “In How much money should I save for a ‘rainy day?’. Solo PR pros often work with variable income streams and feast-or-famine cycles, so it’s crucial to have an emergency fund set aside.

Financial 52

Financial Strategy Insurance Insurance 52

Sword and the Script

APRIL 30, 2019

According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For Surveys of the PR community or reporters ( see these ). Image credits: Pixabay and G2 Crowd.

Industry 84

Industry Media Technology Employee 84