Remove Consumer Remove Crisis Remove Guidelines Remove Media Relations
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What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89
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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. 53% of consumers say that they prefer to read a mix of positive and negative reviews from a business when buying online. These guidelines create a standardization for responding to negative feedback.

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Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. Consumers don’t listen to brands; they listen to their friends and families. You don’t need an official code of conduct, although it can be helpful to have an internal one, if only for guidelines and crisis communications responses.

Community 120
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Media Relations Must-Dos: 10 Tips for More Earned Media

Beyond PR

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. Keep learning: Guidelines change. It’s important to not only stay current with PR and marketing best practices, but also journalism best practices.

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What Every Company PR Plan Needs: Broad Strokes

Shift Communications

You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right. A crisis communication plan. Social media crisis guidelines should be included as well. A social media plan.

Company 60
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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. Relying on Traditional Media Relations Tactics. Communicating During a Crisis.