Polaris

NOVEMBER 17, 2014

The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. Media Relations'

Media Relations 232

Media Relations Marketing Media Fashion 232

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. Keep learning: Guidelines change. Learn them. It’s no secret we live in an always-on world.

Media Relations 40

Media Relations Media Local Healthcare 40

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Transparency builds trust and ensures a more ethical and authentic advertising landscape for all.

Guidelines 88

Guidelines Brand Branding Advertising 88

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. I give you 15 up-and-coming social media and communications rock stars! But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). It's very time-consuming, and can be emotionally draining. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. AI loss of luster “Two-fold: AI fatigue is real.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 22, 2020

Social media statistics from 2020. It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Media relations is ever more challenging. Source: Media Relations Keeps Getting Harder ).

Survey 178

Survey Marketing B2B Study 178