NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. What type of trends do you look for when monitoring for consumer insights?

Data 78

Data Social Media Consumer Trends 78

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. PR Measurement Conference attendees didn’t think so. A combination of discussion on blogs, Facebook and mainstream media accounted for the remaining four percent of discussion around the event.

Conference 120

Conference Measurement Twitter Reputation 120

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Is Facebook still a good place to invest in social media marketing? Be Helpful. Face it, embrace it, change is good!

Marketing 244

Marketing Facebook Social Media Community 244

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Instant Feedback.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. Pokemon Go: It’s Not Just for Kids.

Trends 319

Trends Content Marketing Brand Branding 319

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. If you don’t have a hub of truth, consumers will turn to other sources (which may be inaccurate) for information.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Getting all the cyber risks measured and assessed is required for a better user experience. The convenience? Impeccable.

Social Media 86

Social Media Media Mobile SEO 86

5W PR

APRIL 5, 2021

Many reports, especially since the start of the pandemic, have called attention to the rise of consumer dependence on social media which is also good news for B2B (business to business) marketers. At the same time, Facebook continues to be a growing source of leads with the potential for more in the future. But that’s just the start.

B2B 88

B2B Social Media Media LinkedIn 88

Prohibition

FEBRUARY 13, 2020

Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult. Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results.

Measurement 62

Measurement Marketing SEO B2C 62

Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

Measurement 103

Measurement Corporate Survey Viral 103

The Proactive Report

JUNE 18, 2021

Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. For example, the largest segment of Facebook users is 25 – 44 and slightly more men than women.

Small Business 213

Small Business Fashion Groups Local 213

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Measurement 56

Measurement Storytelling Data Technology 56

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. But consumer spending has continued to grow.

Comparison 296

Comparison Advertising Advertising Reputation 296

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

The Resolution Blog

AUGUST 6, 2019

Social media measurement programmes can be complex. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes.

How To 120

How To Media Comparison LinkedIn 120

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable. To see the original post, please see here.

Social Media 52

Social Media Consumer Brand Branding 52

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%.

Fashion 180

Fashion Instagram Measurement YouTube 180

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Especially given consumers are looking for brands to take leadership right now. Let’s look at a few of the more prominent examples.

Social Media 198

Social Media Brand Branding Employee 198

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers. PR can help create a positive perception of your brand in the minds of consumers. Building a strong brand image is essential.

Retail 62

Retail Marketing Measurement Product Launch 62

Waxing UnLyrical

FEBRUARY 19, 2016

Aidan Lukomnik also had this to say: a2) Impressions in isolation are not a useful tool, especially since they’re “potential” and don’t measure actual views #measurepr. On smart metrics for measuring community: A4a: I think Community health, consumer journey, and of course characteristics of customer 360 degrees.

Community 40

Community Measurement Tools Facebook 40

NewsWhip

OCTOBER 26, 2021

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . What type of trends do you look for when monitoring for consumer insights? Thanks for joining us, Jessica.

Data 78

Data Social Media Consumer Trends 78

Solo PR Pro

SEPTEMBER 12, 2017

Rather than debating if the press release is dead or the media market is viable, we should be seeking how to align our programs against the goals clients care about and be able to accurately measure success. Example 2: Old: e had a 25% increase in Facebook likes this month. Example 1: Old: We had xx media mentions this week.

Measurement 49

Measurement Report Analytics Google 49

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Marketwired

FEBRUARY 4, 2016

Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. It’s hard to believe that by that time social networks like Facebook and Twitter will be over ten years old. Second, we’ll finally have a better way to measure the work we do, day in and day out. Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! Three of the top four answers hone in on content marketing or engagement.

Customer Service 205

Customer Service Social Media Marketing Media 205

5W PR

DECEMBER 22, 2020

Marketers who flocked to content upgrades soon discovered that it turned off a lot of consumers because everyone was using it. Many are effective but require much prep time by marketers as well as a commitment by consumers. An effective evergreen lead magnet offers immediate value to consumers. Lead Magnets to Attract Customers.

eBook 88

eBook Consumer Blogging Study 88

Shift Communications

JANUARY 29, 2018

Much ado was made during the month of January about Facebook’s Newsfeed changes. What actually happened, and how measurable has the impact been? To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages. Methodology.

Facebook 110

Facebook Corporate Social Media Data 110

5W PR

JUNE 28, 2021

When a company has issues with insights or measurements, it means that its website doesn’t have performance metrics such as Google Analytics, or other tools for general website tracking. Consumers’ Needs. Leveraging Data. In fact, all data should be turned into terms that can then help the company achieve competitive market advantage.

Analytics 88

Analytics Tools Data Google 88

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content? Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40