Shift Communications

APRIL 11, 2018

Most recently, Facebook just experienced the classic example of a crisis communications case study. On March 17, The New York Times and other outlets reported how Cambridge Analytica used personal information to build a system that could profile voters by exposing the data of 50 million Facebook users. Kevin Mejia, Account Executive.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. by keeping content fresh, fun and culturally relevant. Jonathan W.

Social Media 85

Social Media Trends Viral Media 85

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. PR people, journalists, and everyday news consumers worry about the integrity of the news that reaches us, especially on social platforms. Most striking were the factors that do not explain the virality of false information. Why is false news so shareable?

Social Media 220

Social Media Viral Media Study 220

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. At least for now, Beyonce or Harry Styles won’t help you go viral.

Brand 92

Brand Branding Instagram Video 92

Prohibition

AUGUST 4, 2023

TikTok primarily attracts younger audiences, while more long-standing social media sites like Facebook and Instagram have a more diverse age range. Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers.

Social Media 118

Social Media Video Marketing Media 118

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like. Social Media.

Brand 60

Brand Branding B2C B2B 60

Waxing UnLyrical

OCTOBER 24, 2012

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. Guest post by Kate Endress. Cutting through the crap. Networking. The bottom line.

Facebook 102

Facebook Mobile Google Viral 102

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. 65+ year olds are Facebook’s fastest growing audience segment. Build a relationship with your target consumer.

Small Business 71

Small Business Advertising Advertising Social Media 71

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 73

Ethics Social Media Trends Viral 73

5W PR

OCTOBER 21, 2019

Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to. Consider the option of putting an ad into a viral video on Facebook.

Advertising 76

Advertising Advertising Marketing Viral 76

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”

Viral 102

Viral Advertising Advertising Study 102

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. according to a new 9,000-consumer study commissioned by RadiumOne: The Light and Dark of Social Sharing. 59 percent of all online sharing is via dark social, Radium One says, while just 31 percent happens on Facebook. Social Media social media marketing social sharing viral marketing'

Viral 115

Viral Marketing Web Case Study 115

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Brands know they should listen to consumers, but what about listening to employees? What about Twitch? LinkedIn video? Never fear! It’s the CEO!

Social Media 62

Social Media Trends Marketing Viral 62

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb.

Brand 136

Brand Branding How To Storytelling 136

Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. So why should we argue that the way we tell them shouldn’t?

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. There’s nothing wrong with this.

Publicity 120

Publicity Storytelling Journalism Viral 120

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . The article, which brought in over 11k engagements mostly from Facebook interactions, noted that the item is not on the shelves for long by design. . Disneyland chefs create new treats for Halloween .

Trends 78

Trends Instagram Viral Brand 78

PRSay

JANUARY 6, 2021

After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. Offer something of real value. It opens people up and helps them listen.

Communications 197

Communications Viral Fashion Public Affairs 197

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Robin Williams’ tragic death leaves consumers at high risk of identity theft. The post never should have been written. Go follow her on Twitter.

Pitching 272

Pitching Viral Interviews Education 272

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Shift Communications

OCTOBER 1, 2014

You’ve no doubt seen hundreds of your friends on Facebook and celebrities across the country pouring buckets of ice water over their heads. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. Thanks to social media, a little creativity can go a long way.

Healthcare 163

Healthcare Social Media Media Education 163

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Take a look at Kohl’s Twitter replies and Facebook replies , and you’ll see that many customers use social media to resolve their issues with the brand.

Social Media 120

Social Media Facebook Print Advertising 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Sixty-six percent give credence to editorial content or consumer opinions posted online over other media. Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question. Glowing reviews can boost website traffic.

Education 120

Education Leadership Viral Consumer 120

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). .” Triggers are prompts which remind us of something else: peanut butter reminds us of jelly, pepperoni reminds us of pizza, et cetera. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Solo PR Pro

JULY 3, 2019

Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Of that usage, Facebook is still the most used, with 30% of Internet users who check the platform at least once a day.

Report 45

Report Privacy Pinterest Retail 45

PRSay

OCTOBER 25, 2017

However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If Market research is vital to understanding how target audiences consume info,” said Haworth. For instance, while these individuals watch a lot of TV, it may be at odd hours because they often don’t often have 9-to-5 jobs.

Social Media 89

Social Media Conference Media Corporate 89

MaccaPR

FEBRUARY 19, 2018

Facebook page ) and. Needless to say, that message was shared widely across Facebook. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Cision

NOVEMBER 24, 2015

Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. Viral content occurs when the right content is shared at the right time by the right people.

Pitching 120

Pitching How To Instagram YouTube 120

5W PR

MAY 18, 2018

For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes. Another great thing about experiential marketing, is that it leads to a stronger consumer experience for a brand’s target audience. 6. It Can Lead to Useful Analytics.

Company 96

Company Marketing Social Media Analytics 96