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5 Ways to Reach New Audiences Through Tech Innovations

Cision

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations. Advanced Machine Learning.

Hotels 198
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The importance of Instagram Reels for brands

NewsWhip

Offering videos that show the employees and practices that bring your brand to life is a serious advantage. Emotional connections are hard to find, and a brand who brings themselves down to the same level of their consumers will find an abundance of success. . Upgrade evergreen content.

Instagram 146
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2023 Detroit Auto Show Offers New Engagement Opportunities for Automotive & Mobility Suppliers

Bianchi Biz Blog

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149
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PR Touts The Season’s Top Turkeys

ImPRessions - Crenshaw Communications

First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent. Top execs were accused of spending millions on parties, hotels and travel. Management compounded the bad news by seeming to blame employees. Drug company CEO suffers public outrage.

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How Do We Love Hallmark Holidays? Let Me Count The Ways.

Barokas

Maybe this year you should visit, not stay… and book a hotel with HotelTonight.”. It will go a long way with your employees and customers. It’s not a far stretch to assume that Subaru’s vehicles are also designed to cater to pet loving consumers. Check out this nugget: “Ready for the holidays? Introduce Your Own Holiday.

Viral 78
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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently - Strategy

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March. .”

Travel 144