Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. Consistency in tone of voice, visual identity, and brand values helps reinforce the brands identity and makes it easily recognisable to consumers.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. But it isn’t usually quite so simple. And they’re worth it. Aiming too high to start.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Utilize their News section to get your latest PR and communications insight. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial. PR as arbiters of ESG.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

AUGUST 1, 2023

Benefits of PR for Vegan and Vegetarian Brands Food PR plays a vital role in enhancing the visibility and reputation of vegan and vegetarian brands. Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products.

Brand 62

Brand Branding Ethics Storytelling 62

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. Storytelling by recognized, influential people is where PR is heading. What role do you see social media play in reputation and crisis management today?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. How inflation is impacting travel plans A new Bankrate survey confirms that American consumers are more mindful of their budgets due to rising inflation. Popular destinations include Walt Disney World, Universal Studios, and water parks.

Travel 40

Travel Tourism Airlines Hotels 40

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Content will move to new (and old) channels. The lines keep blurring.

Trends 124

Trends SEO Leadership Print 124

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing.

Advertising 131

Advertising Advertising Data Reputation 131

Contently - Strategy

AUGUST 11, 2022

Paid ads and content marketing have inverse reputations. However, ad spend is down , particularly in consumer and B2B tech. For one, you’re already out of the starting gate by understanding the important role storytelling plays in how we connect with brands. How content marketing leads to meaningful ROI.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. Ultimately, a PR strategy is created through storytelling. When the sentiment of an article is mirrored on ratings and reviews or social updates, it begins to become truth in the eyes of the consumer.

Strategy 76

Strategy eBook Consumer Fashion 76

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. It’s all storytelling. What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

PR in High Definition

NOVEMBER 29, 2021

Squid Game is a prime example of the impact of cultural and linguistic nuances when a piece is consumed in multiple different countries. These errors are not only embarrassing but can cause deep harm to a business’ relationship with the people of that region and affect your global reputation.

Film 62

Film Travel Television Local 62

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. We heard that old cliché about getting a seat at the table and having the ear of the CEO. Where do you think we’re at as an industry in terms of PR at the moment? Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Solo PR Pro

JANUARY 7, 2019

Crisis Management in the Digital Age. No one is immune and the time, effort, and expense it will take to rebuild a reputation far outweighs the cost of maintaining it. Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 193

Writing Communications Marketing B2B 193

Karen Freberg

NOVEMBER 30, 2018

I have to admit, I probably consumed more coffee this semester than any other semester before. and Melissa Agnes shared her crisis ready practices for the students so they were prepared for what they could face in the PR industry. Testing out new tools for storytelling. It has truly been one fabulous journey!

Groups 66

Groups Tools Video Storytelling 66

Burrelles Fresh Ideas

APRIL 9, 2024

Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time. Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling.

Social Media 93

Social Media Marketing Media Storytelling 93

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. From a public relations perspective—organizational reputation, value and relationship building—how well received and effective it will be is dependent upon two main things: 1.

Construction 40

Construction Internal International SEO 40

Stern + Associates

JANUARY 6, 2022

MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. How can we develop tech that improves choice and builds trust among the customers we serve? Preparing for a More Inclusive Post-Pandemic Economy.

Leadership 62

Leadership Policies Engineering Technology 62

Where the Fishermen Ain't

AUGUST 30, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. I don’t pretend to have the precise technical answer, but it seems that the critical components for secure digital storytelling are already in place.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. I don’t pretend to have the precise technical answer, but it seems that the critical components for secure digital storytelling are already in place.

Storytelling 20

Storytelling Technology Financial Groups 20

Landis PR

JANUARY 3, 2022

If companies do not incorporate these new values, they will have to prepare to face a crisis. This will also be mirrored in the PR world where agencies with special reputations and expertise in that field will flourish (as they do already). And we advisers must guide them in that path. Trend 1: ESG. Trend 3: The Metaverse.

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

JUNE 23, 2021

I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. Brett: So, with the listening aspect and managing public perception, stakeholder perception, I mean, there’s a lot of platforms and outlets for people to consume news, to be able to share commentary. read more. #18:

Data 78

Data Media Analytics Energy 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

PR can help brands can gain – and keep – consumer trust. Today’s consumers want to believe that a brand is committed to whatever it’s doing. As consumers, we turn to influencers and third-party groups for guidance as we make decisions about everything from buying wine to investing in business software.

Brand 160

Brand Branding Film Internal 160

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. All of that said, I’m not against the use of AI in content creation.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Podcasts are great for the delivery of credible information and analysis, and storytelling.

Marketing 169

Marketing Employee Content Marketing Training 169

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex.

Report 225

Report Media Advertising Advertising 225