ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 102

Media Radio Print Newspapers 102

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. In short, it’s a mess. Leaving SEO to Marketing.

Brand 88

Brand Branding SEO How To 88

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand. When most of us sit down to research where to bank, we’re not really jumping for joy.

Banking 93

Banking Content Marketing Examples Industry 93

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 157

Publicity Social Media Report Fashion 157

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Where establishing a crisis management plan is preparing for a future event or situation you hope never happens, reputation management is ongoing. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79

The Stalwart Blog

SEPTEMBER 9, 2019

I get the idea that the guy is ticked off because a lot of people feel the same way, and maybe they’re right to some degree that some of them tend to be pay for plays and seem to manipulate the system, but whether you like it or not, consumers really do value the online reviews. Now here’s the flip side.

System 74

System Infographics Consumer Company 74

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Tying your content ideas to search volume can help gain extra exposure and coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Tying your content ideas to search volume can help gain extra exposure and coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

JUNE 27, 2017

Checking beforehand if the hosting company of your newsroom is able to cope with large amounts of traffic (during a crisis or event, for example), updates of servers and databases, and technical issues that might arise may save you a lot of headaches later on. Accessibility is not a straightforward subject to cover.

Social Media 96

Social Media Infographics YouTube Strategy 96

PR Fuel

JUNE 17, 2021

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. The amount of information, data, and news we consume on a daily basis is staggering today. Craft a Good Headline.

Writing 61

Writing SEO Google Local 61

Waxing UnLyrical

AUGUST 12, 2015

We’re at the top of the funnel here, looking at the people who consume your content. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. This means you also have to be looking at how your content is being shared, because that, in large part, can determine how and by whom it is consumed.

Radio 40

Radio Mobile Media Sports 40

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Let’s explore this topic further with some tips for how you can prepare for the realities of real-time marketing and PR. Adding In Your Newsjacking Strategy.

Marketing 52

Marketing Community Trends Case Study 52

Rock the Status Quo

NOVEMBER 8, 2015

I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. It’s part of our relationship with the public and where the majority of crisis management takes place. Everyone handling social media needs crisis prevention and customer service training.

Social Media 100

Social Media Media Customer Service Resources 100

Contently - Strategy

JUNE 11, 2020

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

MARCH 24, 2019

Google+ will close to consumers on 2 April. It’s among the clearest thinking I’ve read on the political crisis that the UK currently finds itself in. ?? Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic. You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

PR Fuel

OCTOBER 16, 2018

Consider what happened to the team over at BP during the Gulf Oil Spill crisis. How much do we forget this when a crisis happens to our company or business? Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Just excuses and misdirection. Background Information.

Web 40

Web Pitching Local Report 40

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports.

Content Marketing 60

Content Marketing Publicity Marketing Television 60