Cision

MARCH 2, 2016

The most effective brands are starting to acknowledge that consumers are seeking out content in the ways they like to consume it, so it’s important to provide valuable content in the right places and have great media to create a surround sound effect. My daily newspaper of choice is… the Wall Street Journal. Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Cision

FEBRUARY 23, 2016

I found creative and intelligent people trying their best to deliver commercial success for clients. I understand Threepipe was recently chosen to create several consumer-facing campaigns for the Food Standards Agency. The combination of this with the ability to develop creative and engaging campaigns was what swung it.

Analytics 120

Analytics Agency Newspapers Community 120

5W PR

DECEMBER 19, 2018

I’ve always had a passion for writing, executing events and being creative. Scanning newspapers, magazines and online publications is still a thing! Her advice for young talent making their way into PR? News…” Read the full interview below! What inspired you to get into PR? What was your first gig in PR?

Newspapers 68

Newspapers Survey Interviews Agency 68

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. Digital has completely disrupted the way audiences are consuming media, so I think the future of PR lies in keeping up with the disruption.

Social Media 227

Social Media Newspapers Reputation Community 227

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Polaris

NOVEMBER 17, 2015

The power of sensory traits to affect consumer choice. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 While mom and grandma are likely to peruse these guides in the newspaper or a favourite magazine, men are not. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. That passion drives bravery and pays off in bold creative ideas that make a difference.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

MARCH 31, 2016

With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. My daily newspaper of choice is…newspaper? Likewise, if brands are still just churning out “content” in the same old way, I think they’re doing it wrong.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? Because of Cambodia and the way it is, not so much in the consumer space. I wouldn’t say so much misinformation in the political space.

Ethics 84

Ethics Radio Sports Facebook 84

Action PR

SEPTEMBER 11, 2019

Coverage isn’t just limited to national newspapers (although those do tend to be the favourites). That’s where a PR agency starts to get creative with interesting angles and collaboration ideas. For example, the Evening Standard has its ‘LIST’ in every lifestyle section of the newspaper. Align a Brand in Classic Round Ups.

How To 40

How To Exercises Newspapers Study 40

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” As professionals, our job is to teach the media and the consumer (once we get to them) about a differentiator they are not aware of. She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 3) “I make complicated things sound simple so people can understand them.”.

Employee 151

Employee Print Writing Survey 151

Cision

AUGUST 9, 2016

Working at newspapers for a few years taught me to always consider the audience when you’re writing. Personal recommendations have always been the most reliable source of information for consumers. But it’s a good, creative practice to stretch clients into spaces where they may be missing potential customers.

Crisis 0

Crisis Reputation Study Social Media 0

MaccaPR

JANUARY 17, 2017

with insider advice from pros at Life Time Fitness, Kuno Creative, Fast Horse, Honeywell and crisis experts Jon Austin and Jim Lukaszewski. According to the latest eMarketer report, 54 percent of female consumers purchase a product after seeing it recommended by an influencer. the Top MaccaPR Posts of 2016.

Crisis 48

Crisis Local Blogging Creativity 48

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. A PR expert opens a newspaper and reads a bad story about a client.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. than you might think to curate and share electronically.

Corporate 48

Corporate Examples Storytelling Brand 48

Bad Pitch Blog

FEBRUARY 8, 2009

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” As professionals, our job is to educate the media and the consumer (once we get to them). This lesson took time to drive home. That’s power.

Advertising 54

Advertising Advertising Education Newspapers 54

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. 16% on marketing analytics. Here’s are the top areas the survey found respondents are thinking about spending more : 84% said online video; 70% said social networks; 63% said podcasts; 54% said advanced TV (advertising lingo that basically means streaming); and. 3 Recommendations for B2B Marketing Budgets.

Marketing 66

Marketing Survey Study B2B 66

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. Needless to say, a website that’s not designed for mobile devices does not make for an enjoyable user experience.

Web 40

Web Mobile SEO Technology 40

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Ethical Voices

APRIL 17, 2023

I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.” We need to use technology in creative ways to help people, to help our organizations, but also to help people that we serve achieve their goals. ” I said, “I want to be a journalist.”

Enterprise 69

Enterprise Ethics Engineering Technology 69

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Marketing turns to creative to stand out from the clutter .

Marketing 198

Marketing Content Marketing Data Social Media 198

Maxim Behar

NOVEMBER 15, 2023

Our guest has had a remarkable career beginning as a newspaper correspondent. People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Waxing UnLyrical

OCTOBER 14, 2010

Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought. He frames this issue in a much more creative way than I did.

Blogging 71

Blogging Twitter Creativity Facebook 71

PRSay

FEBRUARY 19, 2021

Gibson published The Gibson Report , a marketing guide on the Black consumer market, and Race Relations and Industry , a periodic report on equal-opportunity compliance, publications that Dukes found invaluable. “D. In 1969, Gibson published “The $30 Billion Negro,” an examination of the consumer strength of the African American community.

Publicity 156

Publicity Corporate Community Advertising 156

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.

Crisis 186

Crisis How To Brand Branding 186

Buzzstream

FEBRUARY 27, 2024

later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press). To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.

Pitching 83

Pitching Writing Film How To 83

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. He’s really creative and helped rewire my news brain to approach projects in ways that cut through the noise and make an impact.

Media 112

Media Journalism Report Video 112

Shift Communications

DECEMBER 1, 2016

Knowing business press often have a larger and wider audience in mind, we built a storyline on top of those stats with insight into how these trends may affect consumers as well as the landlord/property management business. News & World Report. Both appeared in print, on the front page of USA Today’s Money section. Sarah Babbit.

Strategy 60

Strategy Print Insurance Insurance 60

Cision

OCTOBER 14, 2015

For example, there may be a biological cause behind the growth of media sensationalism and polarizing media invective; information overload can create a state of emotional arousal that draws consumers to more emotionally-laden content. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Local Print 120

PR Fuel

JULY 10, 2018

You must be brutally impartial when you answer: would you read your press release in a newspaper? This includes the editor of your small town newspaper. The common consumer wasn’t getting something he or she didn’t know they needed. Would you watch a story about it on the news or talk about it over dinner? then it’s not news.

Local 40

Local Newspapers Writing Pitching 40

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. First, it feeds the need for consumable content. It may be a literal space like a billboard or a section of a newspaper or magazine page. Content marketing has three main pros.

Publicity 63

Publicity Small Business Advertising Advertising 63

MaccaPR

OCTOBER 2, 2014

In other words, a video titled “New Ways To Shoot Photos Underwater During Your Vacation” will get more consumer engagement than one titled, “Acme’s Cutting Edge MX-2000 Camera.” Website links given aren’t live, so consumers can’t easily click through. Souce: Gibson Guitar YouTube ).

YouTube 54

YouTube Video Web SEO 54

Communications Conversations

DECEMBER 15, 2016

It requires a high level of discretion and creative thinking to realize the value of social media over the risk in a highly regulated environment. . And, there is so much that goes on behind the scenes with brands that many consumers might not even realize–take, for instance, analytics (traffic data, listening data, measurement…).

Social Media 60

Social Media Data Measurement Analytics 60