Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • The power of sensory traits to affect consumer choice. • While mom and grandma are likely to peruse these guides in the newspaper or a favourite magazine, men are not.

Agency 100

Agency Newspapers Interviews Radio 100

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? Because of Cambodia and the way it is, not so much in the consumer space. Listen to the full interview, with bonus content, here.

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Ethics Radio Sports Facebook 83

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” She whined a lot. This lesson took some time to drive home.]

Advertising 108

Advertising Advertising Newspapers Education 108

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. They are also typically willing to do much more to help promote the event: open to interviews that you conduct for your blog, provide custom quotes for landing pages and press releases, and give you a share on their social channels. 16% on marketing analytics. 3 Recommendations for B2B Marketing Budgets.

Marketing 66

Marketing Survey Study B2B 66

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine.

Newspapers 52

Newspapers Social Media Ethics Travel 52

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. What ensued was the creation of a 53-foot-long Mobile Mooseum.

Corporate 48

Corporate Examples Storytelling Brand 48

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home. That’s power.

Advertising 54

Advertising Advertising Education Newspapers 54

Ethical Voices

APRIL 17, 2023

I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.” We need to use technology in creative ways to help people, to help our organizations, but also to help people that we serve achieve their goals. ” I said, “I want to be a journalist.”

Enterprise 68

Enterprise Ethics Engineering Technology 68

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

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Government Education Print Ethics 103

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

NOVEMBER 15, 2023

Our guest has had a remarkable career beginning as a newspaper correspondent. People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Waxing UnLyrical

OCTOBER 14, 2010

Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought. He frames this issue in a much more creative way than I did.

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Blogging Twitter Creativity Facebook 71

Buzzstream

FEBRUARY 27, 2024

later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press). To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.

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Pitching Writing Film How To 83

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. He’s really creative and helped rewire my news brain to approach projects in ways that cut through the noise and make an impact.

Media 112

Media Journalism Report Video 112

Shift Communications

DECEMBER 1, 2016

An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. Knowing business press often have a larger and wider audience in mind, we built a storyline on top of those stats with insight into how these trends may affect consumers as well as the landlord/property management business.

Strategy 60

Strategy Print Insurance Insurance 60

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. First, it feeds the need for consumable content. It may be a literal space like a billboard or a section of a newspaper or magazine page. Content marketing has three main pros.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. You're done! It's ready for primetime! October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Perhaps rather than objectivity or even impartiality, transparency is the key to granting consumers the information they need to tell fact from fiction. Image: winnifredxoxo ( Creative Commons ).

Journalism 120

Journalism Facebook Social Media Consumer 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. billion in 2015, ad agencies and their clients are now freaking out that consumers can block those ads and render some online buys nearly worthless. billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48