wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . Go for it in brainstorms – Creative sessions can be challenging. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. Choose cross-promotions carefully.

Brand 129

Brand Branding Film Insurance 129

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. Today there are a plethora of niche outlets that strive to receive business and consumer attention. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. In 2018, we will see the rise of more storytelling.

Trends 0

Trends Storytelling Creativity Reputation 0

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. “We You can watch the playback on LinkedIn here.

Communications 72

Communications Guidelines Technology Tools 72

Burrelles Fresh Ideas

APRIL 9, 2024

With technological advances and the rise of new platforms, the possibilities for creative and impactful brand storytelling are endless. In conclusion , the melding of PR and social media marketing is not just a trend; it’s a powerful strategy that aligns with how we consume information and interact online today.

Social Media 92

Social Media Marketing Media Storytelling 92

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. For many, they continue to be the trinity of social media. New platforms can work for B2B PR .

B2B 405

B2B Social Media Media Instagram 405

PRSay

JUNE 16, 2023

However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. Connect with him on LinkedIn. Illustration credit: mast3r ]

Technology 141

Technology Crisis Management Social Media Training 141

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags. All promotion isn’t equal.

Social Media 344

Social Media Media B2B Leadership 344

Cision

DECEMBER 8, 2017

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. That leaves the bulk of the work to creative expression. At MultiVu Creative, we’re big fans of animation, and that’s because humans process pictures much faster than text. We had to dig.

Video 189

Video Creativity Conference Education 189

Stephen Waddington

JANUARY 13, 2020

You’ll also find templates for your next brand meeting, creative brief and LinkedIn post. The premise of Delusions of Brandeur is that organisations massively overestimate their importance in the lives of consumers. He’s a medical doctor turned creative director and copywriter. I told you that it was a revolutionary text.

Industry 123

Industry Marketing Case Study Creativity 123

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Alternatively, LinkedIn could best serve your brand by increasing your network connections within your industry and its related fields.

Social Media 52

Social Media Consumer Brand Branding 52

The Proactive Report

NOVEMBER 3, 2022

Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. Mike Falkow is the Creative Director of Meritus Media Inc. Connect with Mike on LinkedIn. PR comes first. For more Digital PR Tips subscribe to our newsletter.

Digital PR 246

Digital PR Reputation Employee Energy 246

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. million users LinkedIn : Very few users, only 2.5% of Japan’s population uses LinkedIn.

Marketing 106

Marketing Newspapers Print Local 106

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. This can be a quick paragraph from their website or LinkedIn that explains specifically what the reporter or analyst does and what their interests are.

Writing 130

Writing How To Interviews Pitching 130

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PR in High Definition

MARCH 6, 2018

I can see the opportunity for aspiring businesses and influencers – particularly creative artists, musicians, and retail sellers to have another means of selling to consumers, but when Vero doesn’t want to be filled with advertising, this opportunity is unlikely to pay off unless consumers are willing to see all that brand-filled content.

Consumer 63

Consumer Instagram Advertising Advertising 63

Deirdre Breakenridge

OCTOBER 29, 2018

Customers began searching on LinkedIn to see who was in charge of the campaign, who was working at Shea Moisture, and who thought it would be a good idea to place an ad like this. The first is to acknowledge and accept that the campaigns are not about the companies, they are for the consumers.

Advertising 295

Advertising Advertising Twitter Consumer 295

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. However, it’s important to not underestimate the power of using other platforms such as Pinterest, TikTok and LinkedIn.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Prohibition

JUNE 2, 2023

Working at Prohibition has enabled me to not only flex my creatives muscles, but also build a wide ranging skillset through working with a diverse client roster. As well as trends, also develop your understanding of the different social media platforms, how they are used and consumed, and their demographics.

Meeting 62

Meeting B2B Social Media Agency 62

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. For LinkedIn and Facebook, longer content that tells a story and builds a bigger picture of your brand is likely to be more engaging. Video content on LinkedIn.

Video 62

Video Social Media Media Instagram 62

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 89

Video Strategy Marketing Instagram 89

The Proactive Report

JUNE 18, 2021

LinkedIn has groups for almost any type of business, interest, or profession. Or you could leverage other people’s groups on LinkedIn and Facebook. For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

MAY 6, 2021

Following in the footsteps of Facebook and LinkedIn, Twitter is now considering introducing emoji-style reactions and up and down votes! This is an exciting update from Twitter and could introduce new and creative content ideas for social media marketers. This will give users, marketers and brands a whole new way to be creative.

Social Media 62

Social Media Trends Marketing Media 62

Prohibition

APRIL 7, 2020

On each of the platforms Facebook, Instagram, LinkedIn and Twitter a traditional video can be uploaded to a brand’s page, feed or grid. On LinkedIn, uploaded videos can range from just three seconds, to 10 minutes long. It makes a brand feel accessible as it is quite informal and personal, which is highly valued by consumers.

Video 149

Video Social Media Instagram Facebook 149

Communications Conversations

JULY 2, 2019

Linkedin average organic engagement rate – 0.54%. 10,000 followers would net you 19 followers consuming your content. Many of the folks that are in social media jobs got there by selling the idea that we need to post to Facebook, Twitter, Insta and LinkedIn 30-40 times per month. On Twitter, that’s even worse.

Social Media 123

Social Media Marketing Media LinkedIn 123

Sword and the Script

APRIL 19, 2022

Lots of ghostwriters work with CEOs to write LinkedIn updates. Lots of brands are doing this on LinkedIn. Get creative. You can be as creative as you want on Twitter. So, it’s important to continuously re-evaluate some of your earlier creative ideas. Consumer brands do this all the time. Cross-talk.

B2B 102

B2B Twitter Brand Branding 102

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. Videos are also a great storytelling device.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about a flood of LinkedIn comments? A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. Let’s face it, consumers are distracted, difficult to reach, and fickle. But how valuable is it?

Publicity 255

Publicity Storytelling Automotive Software 255

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Consumers are more likely to remember a video that is shorter and has a clear, concise message.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.

Tools 78

Tools Communications Pinterest Analytics 78

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118