Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise.

B2B 162

B2B Leadership Marketing Software 162

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Cision

NOVEMBER 27, 2017

Cision uses the Cision ID – their in-house tracking system – and combines it with similar systems owned and managed by a bevy of AdTech partners. These are the same guys that advertisers and content marketing rely upon to track their results with so much detail. It’s pretty slick.

Video 231

Video Media Measurement System 231

Sword and the Script

DECEMBER 21, 2021

Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. It’s never been more important to have a system of record that everyone on your team can access centrally, no matter where they’re located.”. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 30, 2024

That means only 20% of business buyers are ‘in the market’ over the course of an entire year; something like 5% in a quarter – or put another way, 95% aren’t in the market.” The costs aside, ripping out old technology, say a new CRM system, and putting in something new is a change management problem. That makes sense.

B2B 113

B2B Marketing Advertising Advertising 113

Beyond PR

NOVEMBER 30, 2016

Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results. With that type of system in place, here are three things that you should track and analyze to improve content performance.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Content marketers often have difficulty getting executive buy-in for customer research. Lack of buy-in. The best part?

B2B 94

B2B Company Survey Enterprise 94

Contently - Strategy

AUGUST 18, 2021

We found a correlation between a low agreeableness score and better-performing content, especially for stories about investing. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content.

Study 128

Study Brand Branding B2B 128

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 225

Measurement Tools eBook Analytics 225

ReimaginePR

JULY 25, 2018

It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer. B2C – Business to consumer. CMS – CMS stands for Content Management System.

SEO 211

SEO Tools Engineering Google 211

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. You need to know your audience, inside and out. Step 4: Integrate.

Media 101

Media Storytelling System Technology 101

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. 2 – Audio isn’t as searchable as blog content.

Brand 113

Brand Branding LinkedIn Twitter 113

Marketwired

MAY 3, 2016

Content pieces like these are your valuable owned content, and each piece takes a ton of work to create and to get distributed. To ensure you’re making the most of your efforts, and fully leveraging the bandwidth of a lean team or a lean budget, put the cornerstone and cobblestone content system to work.

How To 100

How To eBook Content Marketing Social Media 100

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. With a great perception of your brand, an audience will gladly consume content produced by your brand.

Digital PR 88

Digital PR Brand Branding Engineering 88

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. Extending a seamless return system fosters increased customer loyalty and trust. Once considered a nice to have service, BORIS is now essential for many brands.

Retail 88

Retail Mobile Study Web 88

PR Fuel

MARCH 8, 2022

Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too. New content systems. Aggregators. Influnecers. Media outlets.

How To 52

How To SEO Engineering System 52

Prohibition

AUGUST 25, 2023

The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses. With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential.

Retail 62

Retail Marketing Analytics Social Media 62

PR 20/20

JUNE 6, 2023

At the core of HubSpot is a customer relationship management (CRM) platform that provides businesses with a powerful and user-friendly system to manage their customer relationships. CMS Hub : CMS Hub is a content management system that allows businesses to create, manage, and optimize their website content.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Beyond PR

NOVEMBER 28, 2017

Cision uses the Cision ID – their in-house tracking system – and combines it with similar systems owned and managed by a bevy of AdTech partners. These are the same guys that advertisers and content marketers rely upon to track their results with so much detail. It’s pretty slick. Here’s how it works. It’s available now.

Video 72

Video Media System Measurement 72

The Proactive Report

JULY 1, 2016

The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the content. I have several feeds set up from sites I know publish good content that will be of value to my audiences. You can also do a search in the system for keywords and find relevant articles that way.

Social Media 140

Social Media Engineering System Leadership 140

PR 20/20

JULY 25, 2017

If you’re a marketer who wants to use artificial intelligence, the internet certainly isn’t doing you any favors. There’s tons of hype about AI, but little substance on the subject of how you might actually use marketing AI systems and solutions. Improve Content Marketing. One, it saves a ton of time.

Marketing 41

Marketing System Analysis Analytics 41

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. Personalization: Powering intelligent consumer experiences.

Tools 71

Tools Marketing Enterprise Software 71

Prohibition

FEBRUARY 2, 2024

The message ‘Galaxy AI is here’ was beamed into the sky along with depictions of the stars and solar system. A technical product almost demands a technical launch, making the drone display the perfect way to get the new product in front of consumers.

Marketing 62

Marketing Film Creativity B2C 62

Shift Communications

JANUARY 25, 2016

They become less accurate with time, as the system we are modeling does not remain the same. This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply.

Content Marketing 60

Content Marketing System Google Data 60

Sword and the Script

MAY 6, 2017

Your Marketing Predecessor was Probably a Hot Mess [UML]. PR, Social Media and the Imperative of Content Marketing [UML]. A new study by eMarketer demonstrates just how distracted we are becoming: US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media. One-half of every day consuming media sounds like a lot, right?

Measurement 66

Measurement Marketing Survey Advertising 66

Presspage

AUGUST 7, 2018

There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Emerged/Emerging Trends: Larger and more diverse audiences.

Trends 120

Trends Mobile Web System 120

Sword and the Script

JUNE 10, 2017

1) Internet marketing trends. The annual Internet Trends Report by Mary Meeker is itself a prime example of content marketing – and one executed by the venture capital firm Kleiner Perkins. Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. 2) Social media mobile trends.

Trends 85

Trends Marketing Mobile Web 85

Cision

MAY 26, 2017

This concept is called cause marketing. Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers. A big part of cause marketing is knowing how to appeal to the demographic.

Blogging 150

Blogging Community Retail Consumer 150

The Resolution Blog

OCTOBER 4, 2019

The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages. This means it goes hand in hand with content marketing, where the goal is to pull visitors to a site through thoughtful, insightful, and educational content. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. is reportedly aiming to shave $2 billion from its marketing budget over the next five years. To that end, it’s really hard to sell more if you stop talking to your market. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

Sword and the Script

JANUARY 19, 2021

As I wrote in a briefing about the company , Notified will actively surface reporters and influencers based on searches you’ve set up in the system. Audio is changing how we search for – and consume information. Notified by Intrado gets close. Which vendor do you think will take that relationship to the M&A altar first?

Technology 169

Technology Publicity Software Pitching 169

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Just finding the right awards to apply to is itself time-consuming, but there are ways to shortlist the right awards to apply to. Why enter an award program?

Case Study 66

Case Study Conference Advertising Advertising 66

Solo PR Pro

JANUARY 7, 2019

You can develop your own monitoring system using your current social media dashboards or consider one of these recommended by Business2Community. Content Marketing. Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable. PR Metrics.

Trends 45

Trends Google Crisis Management Data 45

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48