Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Ask questions on social media. Share the right content on the right social media network.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. BH: We’re all consumers.

B2B 79

B2B Social Media Company Marketing 79

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“ Content is fire. Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand. Best Practices For PR Content. Set content marketing goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Social Media. Managing your social media accounts is a breeze once you streamline the process.

Marketing 120

Marketing Comparison eBook Social Media 120

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Beyond PR

APRIL 12, 2016

However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. But how can a simple media mention do all of this? Here are 6 ways that earned media will help you reach your content marketing goals.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Cision

AUGUST 29, 2015

Downloads & Listeners. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Use downloads as a benchmarking tool, but remember that the total number of monthly downloads is dependent on how often you publish episodes and attract new subscribers.

Measurement 120

Measurement Airlines Advertising Advertising 120

Cision

MAY 25, 2017

One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov. ” Editor-in-Chief of CMO.com , Tim Moran, had a unique perspective on what owned media needs to do moving forward.

Advertising 272

Advertising Advertising Storytelling Media 272

Cision

NOVEMBER 22, 2016

You’ve got to hand it to digital marketing: it keeps us on our toes. As soon as we get accustomed to one social media tool, it’s on its way out. No matter what size your marketing budget is, you can still get great exposure online. Stay on top of marketing best practices and you’ll have even more to be thankful for.

Marketing 120

Marketing Analytics Television Tools 120

Marketwired

MAY 3, 2016

Cornerstones are, by nature, not quickly consumed, so there’s less need for frequency. Cobblestones are “chunks” of the cornerstone piece, made into their own standalone content pieces in a variety of formats. They incorporate data and stories from the cornerstone efforts, but are much easier to consume.

How To 100

How To eBook Content Marketing Social Media 100

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. The Case Against Gated Content. The illusion of scarcity.

B2B 118

B2B Mobile Content Marketing SEO 118

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers.

Video 38

Video Social Media Media Google 38

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5

Company 113

Company Interviews Print Pitching 113

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

NOVEMBER 15, 2016

Influencer Marketing. While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content.

Trends 120

Trends Leadership Small Business Analytics 120

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 75

How To Content Marketing Conference Analytics 75

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us

eBook 71

eBook Exercises Employee SEO 71

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. Social media platforms.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Cision

NOVEMBER 10, 2016

In June 2015, computer manufacturer Lenovo started using a text analysis tool to track and act on data from product surveys, product feedback and support chats, as well as monitor conversations and audience opinions on online forums and social media. Research will help you build better relationship with the media as well.

Data 292

Data Big Data Strategy How To 292

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Polaris

MARCH 20, 2015

I knew that would be very time-consuming, and in many cases impossible, so I decided against it. The final option was to start building high quality links by writing useful content that interested others. This option was also time consuming and I knew it would take a long time to pay off. Content Marketing'

SEO 100

SEO eBook Google Engineering 100

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

The Resolution Blog

OCTOBER 4, 2019

However, Jerrid explains that we’re seeing a lean towards other metrics, like social media shares, likes, and views. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages. we only have to look at the AVE controversy to know this.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Beyond PR

APRIL 19, 2018

To combat this problem, communications pros are turning towards influencer marketing to amplify their message. Considering that 70 percent of millennial consumers are influenced by the recommendations of their peers , it’s no wonder why. Download our free guide, How to Succeed With Influencer Marketing!

Video 63

Video Marketing Creativity Consumer 63

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. is reportedly aiming to shave $2 billion from its marketing budget over the next five years. To that end, it’s really hard to sell more if you stop talking to your market. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 67

Marketing Measurement Content Marketing Survey 67

The Resolution Blog

NOVEMBER 25, 2015

If you try it & can’t get at least 1 good content idea for your next campaign I’ll cry. They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Download #prStack now. Use paid media in PR and find out how it can help generate earned coverage.

eBook 120

eBook Google Tools Analytics 120

PR Fuel

AUGUST 5, 2021

The next time a consumer needs your product or service, they’ll recall seeing your release. About 63% of marketers say their biggest content marketing challenge is driving traffic and generating leads. You should also know that about 64% of marketers outsource content marketing.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Sword and the Script

JANUARY 19, 2021

Audio is changing how we search for – and consume information. Marketing attribution for earned media. If a prospective buyer reads coverage you earned and then downloads a white paper a week later, or even makes a purchase, you’d want to be able to attribute those outcomes with your effort. Podcast monitoring.

Technology 167

Technology Publicity Software Pitching 167

ReimaginePR

JUNE 13, 2016

You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. When Marketing is Not Your Forte. Via social media. Click Here.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Sword and the Script

JANUARY 27, 2015

Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift. In clicking-through the ad to the landing page, the eBook was a topic that interests me, so I began the process of registering for the download. Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. About Jennifer Tolhurst.

Blogging 77

Blogging Company Engineering Airlines 77