prTini

FEBRUARY 27, 2017

But, this kind of creative, contextually aware content shouldn’t be limited to commercials during major live events. Content marketers for brands of any size have an opportunity to improve performance by incorporating more timely, relevant content. That’s the value of contextually aware content.

Content Marketing 28

Content Marketing Marketing Construction Community 28

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Conduct market research to identify your audience’s needs, preferences, and communication channels. Create Engaging Content: Content is the vehicle that carries your brand message.

Strategy 59

Strategy Company Communications Construction 59

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Cision

JANUARY 13, 2016

Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs. But generating revenue from your content is easier said than done.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

Karen Freberg

JUNE 6, 2022

I also underestimated the time it would take me to drive – especially when several parts of the way were under construction. NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. Learned my lesson!

Conference 72

Conference Construction Travel Meeting 72

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Is the content good, great, or bland? Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

Waxing UnLyrical

OCTOBER 6, 2011

But considering that there are plenty of other social media fish in the sea, it’s not his best option in terms of the time he has available. There are incredible demographic numbers available for most social media platforms now. Don’t assume that social media comprises just Twitter, Facebook and maybe LinkedIn.

Social Media 81

Social Media Media Twitter Construction 81

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Once you know how to write, practice.

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

DECEMBER 19, 2017

If you’re into the startup tech or marketing scene in the Atlanta area, chances are you have bumped into Kevin. I published that list on my blog, and got such a great response that I bought the domain, built a WordPress site, and started pushing everything to social media and email. It appears as if he’s never looked back.

Marketing 65

Marketing Local Pitching Blogging 65

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. I am the Director of Marketing at Company X.” “We And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Can we automate content creation using artificial intelligence? From a marketing perspective, it’s easiest to understand by looking at specific challenges and use cases.

Marketing 53

Marketing Software eBook Technology 53

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. That means constantly monitoring what is being said about your business online and regularly updating any social media channels you are using. Social media has changed the way we experience fear.

Reputation 62

Reputation Company Engineering Banking 62

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to have solid media relations skills, have managed talented PR executives before. Solid knowledge of social media.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Sword and the Script

APRIL 1, 2017

But marketing is anything but stagnant. While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. When marketers pile into digital, maybe print is worth a second look. 1) In advertising, we trust.

Advertising 62

Advertising Advertising Print Study 62

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

Conference 40

Conference Internal International Leadership 40

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. This makes taking advantage of trending content difficult.

Analytics 60

Analytics Google How To System 60

Cision

APRIL 25, 2016

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. The sales and marketing funnel (As Facebook sees it). A lot of the value recommendation I covered in the section on the sales and marketing funnel. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Is the content good, great, or bland? Do they have a blog?

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to have solid media relations skills, have managed talented PR executives before. Solid knowledge of social media.

Agency 54

Agency Creativity Hotels Social Media 54

PR Breakfast Club

JULY 31, 2014

Now… how do you make the media care? Construct a Highly Targeted Media List. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Your story is only as good as the people it entertains, and those inspired to share it with others.

Pitching 47

Pitching Construction LinkedIn Engineering 47

Waxing UnLyrical

AUGUST 19, 2016

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). 3 keys to layering content. , mobile notifications, and LinkedIn.

Video 40

Video Survey Consumer YouTube 40

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Once you know what your audience wants and will respond to, it’s so much easier to create an effective content strategy.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100