PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. Last, but not least, MarketMuse uses AI to advise writers, editors, SEO specialists, and content strategists what to write about to rank for certain topics. The result?

Blogging 73

Blogging How To Engineering Tools 73

Waxing UnLyrical

FEBRUARY 7, 2019

When it comes to SEO and building links to your website you can’t just go willy nilly. And you shouldn’t jump on the latest link building or optimizing SEO fad because it very well may come bite you in the butt in the long run. Stuart McHenry has been an SEO since 2003 and is the founder of McKremie.com an SEO Company.

Creativity 63

Creativity Strategy SEO Interviews 63

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Industry events. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. Adam Silver Press Conference.

Leadership 164

Leadership Blogging Storytelling SEO 164

PR Fuel

JULY 26, 2020

And writing a press release is a fine art. A Press Release Can Boost SEO. An unexpected way to use press releases can be to help boost your SEO and increase your web traffic. When media use your media release to write and publish stories, they will usually include a link to your website. Promote Your Next Event.

SEO 52

SEO Writing Local Product Launch 52

PR 20/20

OCTOBER 30, 2019

From audience targeting, to content strategy, to SEO, media buying, email writing, and forecasting conversions and churn, hundreds of activities marketers perform every day will be intelligently automated to some degree in the near future. That’s how you build executive support for the longer term vision and transformation.

Software 56

Software SEO Technology Conference 56

Presspage

JUNE 12, 2018

First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Write About More Than Your Products While the content of your press room will cover topics close to your brand, there’s not always the need to mention your products, if at all.

Brand 92

Brand Branding How To Writing 92

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. Writing, shooting video and working on projects for World Car Awards, Women in Automotive, the International Motor Press Association and other interests.

Meeting 74

Meeting Automotive Media Journalism 74

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. Can PR ever deliver SEO? Media lists, writing, monitoring, coverage reports, brainstorms.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

DECEMBER 17, 2012

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). I was so excited when it arrived, that I immediately started thumbing through it.

Video 79

Video SEO Skype B2C 79

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 81

Meeting Automotive Media Transportation 81

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. In particular, search engine optimization (SEO) is a big part of our approach. So we start by thinking: What do we want to write?

Marketing 74

Marketing SEO Trade Shows Technology 74

The Resolution Blog

JUNE 21, 2015

Thankfully, after a time-travel lunch break we stepped back in the conference room to talk about today's PR industry and where our future comms should be heading. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training.

Google 120

Google SEO Case Study Exercises 120

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 100

Marketing SEO Writing Engineering 100

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . Write for your own blog or company’s blog.). Podcast interviews: Share any speaking videos you have (from conferences/webinars) or a previous podcast interview that is not a competitor to the show you’re pitching and has a different topic. Don’t have any? Be discoverable.

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

NOVEMBER 20, 2018

Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. I’d add that visitors that walk the tradeshow floor often still like to have some in hand to place into their conference bags. I’d also encourage you to think beyond influencers. 6) It’s important to build internal links.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Garrett Public Relations

AUGUST 22, 2018

When people ask me why this conference is so impactful, I tell them it’s THE place for content […]. Content Marketing World 2018 is coming up Sept. This will be my third trip to Cleveland to attend. To say I’m excited would be an understatement.

Content Marketing 62

Content Marketing Marketing Conference Publicity 62

5W PR

MAY 18, 2018

Attendees and PR teams can even write up interesting press releases about what happens during the campaign, leading the way for additional marketing materials. In fact, companies might even attract the attention of organisations that would have ignored them had they tried to launch a press conference or simple product demonstration.

Company 96

Company Marketing Social Media Analytics 96

Waxing UnLyrical

OCTOBER 28, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game. Regardless, thanks for visiting!

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

JUNE 5, 2011

It was inevitable, though; when I was at BlogWorld last week, I tried as much as possible to focus on the conference and all the wonderful people I met. SEO Run Amok , a guest post by Brian Meeks over at Spin Sucks. I’ve just started catching up on my Reader (and I have a long way to go). It will be worth your while.

Case Study 60

Case Study Groups Facebook SEO 60

Waxing UnLyrical

MAY 23, 2016

When Shonali first met me at the PRAM Conference , I wore clothes from Mumu, Lilly Pulitzer and Anthropologie. I had to stop Sinek’s lecture because I started losing my focus on writing this blog. Also, thank you, Brandon Andersen , for the suggestion of Moz’s The Beginners Guide to SEO : I’ll read that too.

Print 49

Print Software SEO Conference 49

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

DECEMBER 19, 2010

Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? I thought this was a refreshingly different post. Regardless, thanks for visiting! Wanna Subscribe?

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

NOVEMBER 3, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? RSVP here: [link] #pr [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ?

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

NOVEMBER 28, 2010

What is the best SEO secret you know? Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. I liked the way James summarized a discussion on Quora around SEO secrets ; I think the full discussion is worth you checking it out as well. I thought this was a good primer.

SEO 42

SEO Measurement Blogging Facebook 42

Waxing UnLyrical

DECEMBER 11, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? You probably don't need *more* snow, but here's what we went through earlier this year (see the vid): [link] [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Liked what you saw?

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

NOVEMBER 6, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Linda Machado said: So Much To Do [link] via @shonali [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw?

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

FEBRUARY 7, 2011

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? " Blogging poetic by @shonali: An Ode To Monday [link] [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw?

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

OCTOBER 24, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Yancey Thomas said: Weekly Roundup: Rethinking Color | Waxing UnLyrical [link] [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me!

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

OCTOBER 3, 2010

I’ll write more about that later, but for now, here are seven extremely useful posts on presenting well: 1. 8 speech writing lessons you can learn from songwriters , from Six Minutes. You should read this to start finding your own persuasive voice… and you should hire her if you need a speech writing or presentation coach.

Measurement 67

Measurement Tourism Writing Blogging 67

Waxing UnLyrical

AUGUST 27, 2010

Homework While you certainly don’t have to, I think it would be helpful to you (if you’re planning on attending the chat) to read up on some of Don’s writings, particularly his post on social media ROI angst. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 27, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Jeff Domansky said: Nice and simple from “one of the best” Simply the Best #PR [link] [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me!

Measurement 66

Measurement Tourism Blogging Writing 66