Stephen Waddington

NOVEMBER 27, 2020

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. Chris Hopson, CEO, NHS Providers spotted an information gap between the Downing Street press conferences and what was happening on the frontline.

Healthcare 131

Healthcare Privacy Print Community 131

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Most PR people don’t have hands-on experience with the often esoteric technologies. Take in demos, attend conferences. Yet too many PR people don’t do this well. Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results.

Data 144

Data How To Storytelling Analytics 144

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer. That testing needs a way to show what’s working and what’s not.

Media 101

Media Storytelling System Technology 101

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Storytelling success stories. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

The Hoffman Agency

MARCH 18, 2022

By Lisa Bonatz, Intern. I went to see him speak at a conference. At that moment, I knew my life purpose: leveraging my skill for creative storytelling to make astounding scientific innovations approachable and interesting. As a child, I was never afraid of drowning. I yearned to be one with the sea’s overwhelming power. .

Storytelling 36

Storytelling Creativity Study Internal 36

wiredPRworks

MAY 23, 2022

Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Social Media Best Practices Social Media Trends Speaker Social Networking Apps Social Networking Tools Social Sales Trainer Storytelling Speaker Technology Strategy for Sales, Marketing, and PR Trailblazing Beyond Thought Leadership Web3.0

LinkedIn 52

LinkedIn How To B2B Social Media 52

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’m able to catch up on what’s new in technology by walking through the exhibit hall. However, your shout outs can also be in your own storytelling. You can weave your friends and the people you appreciate into your work.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

PRSay

JULY 25, 2018

9 during the PRSA 2018 International Conference in Austin, Texas. In anticipation of Conference, Handley — who is the author of several books, including “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” — caught up with PRsay to discuss her strategies for improving one’s writing.

Writing 103

Writing Conference Internal International 103

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. You hear about the companies they represent and their CEOs speak at the biggest, best conferences. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers.

Measurement 135

Measurement Data Analytics Conference 135

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And it’s not just the technology we’re excited about. Internal communications and events. Storytelling with the Cognitive Content Hub™. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. SM: I look at our challenges in two ways: internal and external. How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

The Hoffman Agency

SEPTEMBER 1, 2020

By Kyra Hanson, Intern. I imagined the lack of parking spots, getting coffee at the same shop every morning, attending staff meetings in conference rooms and having countless random conversations with my coworkers. Therefore, authentic and dynamic storytelling is the best approach.

Pitching 36

Pitching Internal International Meeting 36

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. The move to the Timberwolves & Lynx came very unexpectedly.

Sports 113

Sports Travel Television Agency 113

Stuart Bruce

MAY 29, 2015

Interestingly Dell launched the report at its annual analyst conference, highlighting that although it was called a report for customers, Dell recognises its importance to analysts and other key influencers and stakeholders. Innovative design and data transparency. The report features 60 Windows 8.1-esque

Report 60

Report Financial Corporate Reputation 60

PR 20/20

SEPTEMBER 14, 2018

Last week, a few members of the PR 20/20 team headed to Boston for the annual INBOUND conference. Edison was as much a storyteller, marketer and mission captain as he was an inventor.". They ask good questions, are interested in the latest marketing trends and technologies, and they’re continually helping push the partnership forward.

Enterprise 46

Enterprise Agency Creativity Print 46

Beyond PR

OCTOBER 27, 2016

Fast forward to today, and the lessons I’ve learned from trying and testing tools, creating correlations and voraciously keeping up with trends in technology and digital media told me that we’d be here one day. Floored, I took the numbers to the CMO, and we both beamed together. I was on to something. Follow her @staceylamiller.

Communications 40

Communications Tools Analytics Television 40

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 28, 2022

66% said conferences (including virtual). Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Effective storytelling improves valuations. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. Leeza Hoyt, President, The Hoyt Organization , greater Los Angeles, California.

Trends 52

Trends Trade Shows Agency Communications 52

Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. in a Google Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

Sword and the Script

DECEMBER 18, 2018

MG: The technology. Even with all the technology and social media, etc., Even with all the technology and social media, etc., And, the storytelling. But PR pros have ALWAYS been storytellers. She is Michelle Garrett and she’s my guest on this edition of the Off Script Q&A series.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Polaris

DECEMBER 4, 2014

Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. Amy Lockwood is a former marketer who now works in international development. While TED originally began as a conference where technology, entertainment and design converged, it’s now branched out to include music, dancing and art.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Rethinking internal and external comms. Susan Kostal | Stet. The robots are already here. Virtual is here to stay.

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164