Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. Focusing on integration and strategy is key. .

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

JUNE 26, 2015

With four great guests on hand, we began to chat about measuring content. On some best practices for measuring content: A2: #1 measure is #engagement. On how PR pros can improve their design, delivery, and measurement of content: A7: My mantra.DO Dan Cohen , and the inimitable Fay Shapiro of commPRO.biz.

Measurement 40

Measurement Journalism Video Community 40

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. On Facebook, for instance, video posts garner 135 percent greater organic reach than photo posts. These measurables go far beyond retweets and page views.

Storytelling 137

Storytelling Video Strategy Analytics 137

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Stuart Bruce

OCTOBER 6, 2016

The majority of in-house comms people gain their social media education and insight from conferences and events (50%) and seminars and roundtables (50%), which has grown significantly by 18%. Unsurprisingly, Twitter and Facebook remain on top, with 96% and 92% of in-house teams having used those platforms over the past year.

Training 119

Training Digital PR Media Training Education 119

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. The UK’s response has been daily press conferences. It’s likely this situation will continue through to the summer.

Government 132

Government Crisis Exercises Retail 132

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. While at the conference, I’m going to do several media interviews that link to that original blog post. If you have to choose just one, start with Facebook. It’s, by far, the most effective.).

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Facebook, Twitter and most other social networks offer a wealth of free analytics. This post is brought to you by Cision , a proud sponsor of PRSA.

Data 145

Data How To Storytelling Analytics 145

Stephen Waddington

MARCH 31, 2019

Copyright law backward step for sharing economy and measurement Well intentioned EU legislation aimed at empowering content creators is likely to have unintended consequences for digital services in Europe. More than 500 people have joined the Comms School Facebook community. Join our live session on Tuesday, 2 April, 6:30pm BST.

Survey 68

Survey Enterprise SEO Web 68

Waxing UnLyrical

SEPTEMBER 18, 2012

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. 16 , I’ll be at the PRSA International Conference in San Francisco (one of my favorite cities!) Aaaaaah!!!!

Conference 91

Conference Measurement Social Media Government 91

Waxing UnLyrical

OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). If you’re attending the conference, I hope you’ll come see/hear/catch up with me! It’s a BLAST.).

Conference 72

Conference Measurement Google Internal 72

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. Facebook (2019 – Present). Honored to still be a #HootAmb. General Motors (2015).

Social Media 56

Social Media Conference Travel Internal 56

Waxing UnLyrical

MARCH 31, 2019

Like, for example, that script that suggests the best time to post on Facebook or send your email. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Can AI Improve PR?

Analytics 65

Analytics Data Pinterest System 65

Waxing UnLyrical

OCTOBER 12, 2012

Smart PR measurement has a long way to go until it’s mainstream. (So So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. The world won’t come crashing down.

Social Media 100

Social Media Publicity Media Conference 100

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it.

Survey 90

Survey Marketing Content Marketing Measurement 90

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. And really… I was invited to host a digital event from one of the best conferences of our industry… in London. On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing!

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

OCTOBER 19, 2012

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. There are a ton of conferences that take place. But #prsaicon (the hashtag for the conference since last year) is one that I always look forward to. Crowded mart, crowded mind.

Conference 97

Conference Twitter Google Internal 97

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). Of course, I always post about it triumphantly on Facebook, and revel in the mix of, “You’re insane!” Also on Sun.,

Conference 40

Conference Facebook Nonprofit Video 40

PR Conversations

JULY 24, 2018

When I ask my CIPR internal comms certificate groups who has a comms strategy or who has SMART objectives – why do so few hands go up? (To To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. Do we talk the language of business enough?

Publicity 46

Publicity Study Government Internal 46

Waxing UnLyrical

FEBRUARY 24, 2016

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat. SproutSocial: Snapchat Marketing Guide. Edelman PR: 5 reasons why you need to pay attention to Snapchat.

Customer Service 40

Customer Service Employee Internal International 40

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Conference 66

Conference Measurement Tourism Twitter 66

PR Conversations

OCTOBER 27, 2023

Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page. Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. At the Arthur W. Vercic (Eds.),

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. Image: Heather Phillips via Flickr, CC 2.0 It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

DECEMBER 31, 2010

Since the 2010 PRSA International Conference was held in DC, I was able to host many of the folks I’ve come to know, admire, respect and learn from via social media in my home. Comment as pts moderator Donna Schwartze Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Facebook 62

Facebook Twitter Skype Measurement 62

Karen Freberg

JUNE 24, 2017

However, I never would have ever imagined I would myself attending the festival and conference in person. Our department has been very supportive and encouraging of us to explore international study abroad programs, so I knew I wanted to set one up. His talk was probably my favorite of the conference. ABSOLUTELY. The sessions.

Education 40

Education Conference Social Media Sports 40

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Solo PR Pro

SEPTEMBER 8, 2015

Dozens of incredibly lucky PR students got a behind-the-scenes look at both during the Florida PR Association conference. But pure fun wasn’t the only thing on the agenda—Lundell kicked off the day with a presentation in a discrete Islands of Adventure conference room. Solo PR: How do you measure its success? .

Real Estate 40

Real Estate YouTube Tourism Social Media 40

PR 20/20

AUGUST 17, 2017

Since that time we’ve conducted dozens of individual sessions for clients and group events at conferences. Interested in holding a Marketing Growth Hackathon at your business or conference? And Facebook, a popular choice to say the least , offers custom ad targeting segments (pictured below). Custom Landing Pages.

Marketing 49

Marketing eBook Case Study Comparison 49

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Social media is a great way to start doing this. pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. Comment as pts moderator rajean Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Yes, really! Click here to try reconnecting the live stream. |

How To 64

How To Twitter Facebook Writing 64

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

DECEMBER 16, 2010

It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Start measuring. Comment as pts moderator Robin Ferrier Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! And that is very cool. That I get to put faces to names.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Comment as pts moderator Brent Green Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Why: Regardless of whether you believe in a higher power or not, it will should leave you thinking.

Measurement 40

Measurement Tourism Creativity Blogging 40