Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

PRSay

APRIL 5, 2023

Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Organizations that have international audiences were more likely to select media placements and freelancers as their top budgetary expenditures.

Survey 87

Survey Measurement Employee Retail 87

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth.

Strategy 265

Strategy How To Resources Employee 265

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work?

Measurement 40

Measurement Agency Employee Insurance 40

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. How is public relations measured?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Solo PR Pro

MARCH 3, 2020

Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. The full impact of this outbreak from both a human and economic perspective can not yet be measured — and won’t be for some time to come.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Contently - Strategy

JANUARY 26, 2023

Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Measure your results. Run a gap analysis.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Marketwired

FEBRUARY 11, 2016

And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. STEP 2: Stop thinking about a pitch or press release, start thinking about the best format to communicate with your audience, customer, employees, etc. YEAH IT IS.

Conference 100

Conference Big Data Pitching Employee 100

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 12) “Internal communications is as important as external.”. How many can you identify with?

Corporate 74

Corporate Communications Survey Employee 74

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Email specialist.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

FEBRUARY 2, 2022

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. OnePitch lists some of the major communications conferences for 2002. * * *.

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. The company currently has 47 reviews on G2 Crowd. all 210 U.S.

Industry 86

Industry Media Technology Employee 86

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Employee-generated content.

Internal 147

Internal International Employee Mobile 147

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “If you know at the beginning what you’re measuring, then you’re going to have a very measurable objective that you can achieve.”

Conference 120

Conference Internal International Data 120

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Internal and External Communications. HubSpot’s approach earned our praise.

Crisis 92

Crisis Marketing Healthcare Resources 92

Waxing UnLyrical

FEBRUARY 24, 2016

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. They showcase each employee, what they are working on for the day, and their own point of view of the day. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat.

Customer Service 40

Customer Service Employee Internal International 40

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. In turn, be sure to ask for consistent measurement and analytics that clearly demonstrate how PR is impacting the business (and thus, your investment). And it is, but it definitely comes at a cost. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

JANUARY 14, 2020

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. employees in the U.S. – It’s massive – 4.6M

Marketing 79

Marketing Data Wireless Industry 79

PRSay

JUNE 1, 2016

PRSA members (337) joined members of 13 other professional associations in the fields of advertising, public relations and journalism who responded to a national survey conducted by the Lillian Lodge Kopenhaver Canter for the Advancement of Women in Communication at Florida International University. For the full survey report, see [link] ).

Survey 60

Survey Study Training Leadership 60

PR Conversations

OCTOBER 27, 2023

Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page. employees, investors, etc.)? Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation.

Reputation 52

Reputation Social Media Internal International 52

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders.

Ethics 75

Ethics Communications Agency Technology 75

Solo PR Pro

SEPTEMBER 8, 2015

Dozens of incredibly lucky PR students got a behind-the-scenes look at both during the Florida PR Association conference. But pure fun wasn’t the only thing on the agenda—Lundell kicked off the day with a presentation in a discrete Islands of Adventure conference room. Solo PR: How do you measure its success? .

Real Estate 40

Real Estate YouTube Tourism Social Media 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). Happy employees are the ultimate growth driver. billion ,” according to a new report from Burton-Taylor International Consulting. Source: PR Measurement ). SimilarWeb) (48%).

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. And if you’re a full-time, but junior, employee, read your job description carefully and pay attention to what you are and are not paid to do. Are you taking full advantage of them? These fine folk did: Jan.

Facebook 63

Facebook Twitter Measurement Blogging 63

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. But some of our employees who are people of color were conserved and didn’t want to show it for it made them feel like a number. And I also lead our annual Brands in Motion Research.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

DECEMBER 28, 2022

66% said conferences (including virtual). Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% 3) lack of employee experience (25%). PR measurement. PR measurement. PR measurement. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. Then set them on the path for promotion just as you would any White employee with great potential. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions. Here’s what’s next.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

MaccaPR

NOVEMBER 30, 2017

The sheer timing was remarkable, with the 4-foot-high statue arriving the night before International Women’s Day – not to mention the exquisite symbolic co-opting of the "Charging Bull," which Fortune called “a testosterone-charged symbol of Wall Street bravado.”. How to Measure an Event Campaign. How to measure an event campaign?”

Marketing 76

Marketing Consumer Measurement Viral 76