Agility PR Solutions

NOVEMBER 11, 2018

Companies hired PR agencies to get them the print and broadcast coverage they wanted. Enter social media—the biggest disruptor to traditional PR—in which the audience now takes an active role […]. The post Amplifying your content—smart tactics for the social media age appeared first on Agility PR Solutions.

Social Media 68

Social Media Print Media Agency 68

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? Companies opt for newswire distribution because it’s quick, efficient, and guaranteed. Newswires aren’t earned media . They’re here to stay. Benefits of using a newswire.

SEO 279

SEO Print Financial Product Launch 279

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Prohibition

JANUARY 20, 2021

With that in mind, here’s 16 reasons why you should consider hiring a PR company : 1) It allows you to stay relevant. It would be very difficult to find a business that doesn’t use social media in some shape or form. Simply having a social media account isn’t enough. 7) It betters your understanding of the media.

Company 62

Company Software Crisis Management Agency 62

Onclusive

NOVEMBER 17, 2021

This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors.

Analysis 195

Analysis Media Reputation Trends 195

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. Share in the company Slack.

Media 103

Media Advertising Advertising Print 103

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink!

Newspapers 59

Newspapers Print Media Social Media 59

Bianchi Biz Blog

FEBRUARY 1, 2024

Adherence to social norms and etiquette is paramount, especially in a crisis. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. Top 3 advice for a foreign company to navigate the media and communications environment in Japan 1.

Marketing 108

Marketing Newspapers Print Local 108

Onclusive

MAY 12, 2022

As a result of analyzing billions of articles and evolving our attribution technology over nearly a decade, Onclusive is the only company to connect specific articles to individual website actions and revenue.

Consumer 195

Consumer Publicity Media Analysis 195

The Stalwart Blog

MAY 12, 2016

Many of us in the marketing realm see social media as mainstream. It's as - if not more - important to effectively communicate to intended audiences as traditional media. So it's understandable that a few organizations still don't see the value of social media. Like it or not, social media has a place.

Social Media 60

Social Media SEO Media Pinterest 60

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. The media marketplace is also changing. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow.

Communications 193

Communications Sports Journalism Fashion 193

Wadds Inc.

JANUARY 26, 2023

However, media relations is getting harder than ever if you work for an organisation that isn’t a part of the public conversation. Organisations in the public and political sphere and public companies will always cut through, but for any other type of organisation it is tough. Media change has been gradual rather than revolution.

Pitching 124

Pitching Media Print Social Media 124

Bianchi Biz Blog

MAY 30, 2024

With fewer journalists than ever covering the auto supplier sector, those that are left are being asked to do more, such as putting out stories more frequently across traditional and digital platforms, covering broader beats, and creating content for social media, videos, webinars, and more.

Automotive 90

Automotive Engineering Mobile SEO 90

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. Just as with print publications, the top tier websites are harder to pitch.

Leadership 147

Leadership Engineering Enterprise Social Media 147

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Agility PR Solutions

JANUARY 12, 2020

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage.

Media Training 120

Media Training Training Media Print 120

Victorious PR

NOVEMBER 22, 2022

We aid companies to enhance their digital presence and be seen as the #1 authority in their niche. We focus on building a strong foundation for our clients that includes a multi-faceted approach from print, digital, podcasts, TV, and speaking opportunities. To be the recipient of this newest award means a lot to us!

Company 52

Company Print Agency Meeting 52

NewsWhip

NOVEMBER 21, 2023

With this in mind, we decided to take a closer look at each member’s brand collaborations that garnered high engagement on social media this fall. Her trendy style seamlessly aligns with Chanel’s image, and she represents the fashion company as an ambassador. Here are some of Blackpink’s biggest deals. engagements.

Brand 78

Brand Branding Fashion Instagram 78

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I currently live with a roommate, who works for the same umbrella company that I do, and my cat, Merlin. Especially when we’ve recently covered a similar topic.

Meeting 98

Meeting Media Training Automotive 98

PRSay

OCTOBER 4, 2021

Furthermore, a well-rounded media relations campaign needs to utilize multiple communications channels. How can media relations professionals temper the expectations of executives who may expect every dollar spent on communications to generate qualified sales leads? percent of the pitches they receive.

Media Relations 203

Media Relations Media Pitching Case Study 203

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Most often, this includes media interviews, speaking engagements and print editorials. Your company’s digital presence (including employee profiles too!) Measured results.

Strategy 68

Strategy Marketing Leadership Print 68

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. Would you buy a service from a company with customer references like that? The notions of social proof work both ways. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. Holy moly, right?!

Advertising 60

Advertising Advertising Social Media Twitter 60

Ronn Torossian

SEPTEMBER 23, 2019

paper printed his obituary while he was in London travelling. Some marketers have also been saying the same about search engine optimization or SEO in spite of the fact that companies invested $72 billion on it last year. Noted author Mark Twain is said to have given that response after a U.S. The outlook for […].

SEO 150

SEO Print Travel Engineering 150

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Most PR teams will amplify segments on social media for further exposure. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Here are some top PR tips for scoring top broadcast stories.

Local 323

Local Pitching Print Interviews 323

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. You can also see their SEO expertise at play because pricing is always an important search term for software companies. Isentia has been doing interesting things with AI and media monitoring, including “ boundary detection ” for broadcast media.

Software 89

Software Print Tools SEO 89

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. We chatted with her about her experiences at Condé Nast Italia, where she serves as the Social Media Director. The challenges facing digital media.

Data 68

Data Trends Journalism Print 68

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. is a sophisticated website that uses company websites to track down email addresses.

Tools 232

Tools Radio Trends Pitching 232

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The conclusion to the story of the digitisation of news media may only take a matter of months. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102

Print Newspapers Crisis Local 102

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

SEPTEMBER 28, 2020

In the past], if you wanted to disseminate your opinions, you needed a printing press or access to someone who had one. Some of that is about the way that social media and the internet work, and the algorithms that direct people toward one thing or another. What does this disruption look like to you in 2020?

Communications 148

Communications Employee Government Nonprofit 148

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.

Media 98

Media Nonprofit Pitching Analytics 98