Bianchi Biz Blog

MARCH 18, 2021

It is one of the most important reports a company does for responsible investors and key stakeholders. Yet, our experience with first-time reporters, together with our analysis of the quality and level of ESG reporting by the world’s biggest companies, has yielded fresh insights about ESG reports. But which one should you use?

Report 79

Report Company Data System 79

Shift Communications

DECEMBER 6, 2021

In 2020, as protests over George Floyd swept the nation, companies moved quickly to create or renew initiatives aimed at promoting diversity, equity and inclusion (DE&I). If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. Communicate regularly.

Communications 78

Communications Employee Financial Community 78

PR for Anyone

JUNE 12, 2020

Why does your company exist? Doing that internal work to discover that, helps with every aspect of your business. A great exercise is to just sit down and lay this out. And why should people care? What makes you do what you do? The majority of us are not in business solely to make money. There is a reason we do what we do.

Exercises 130

Exercises Employee Corporate Internal 130

Waxing UnLyrical

JULY 11, 2019

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies. WordPress themes health food company”).

Company 84

Company Brand Branding How To 84

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. People who don’t work for your company but are industry thought leaders.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. It’s firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Company policies and procedures should cover sickness due to mental health.

Policies 60

Policies Exercises Resources Employee 60

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Melissa Agnes

MAY 23, 2016

It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. What you want to do instead, is make sure that your crisis management governance reflects the organizational structure that all employees and team members are already familiar with.

Crisis Management 176

Crisis Management Government Crisis How To 176

Communications Conversations

SEPTEMBER 10, 2020

What drew you to that company, in particular? It was really neat to hear about the company’s new ventures into coworking at living spaces at the time. Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Reputation Us

MARCH 4, 2019

Listening as an essential and proactive component of reputation management reveals vulnerabilities, as well as opportunities for your company. Reputation is what others say about you, your company, your products and your services. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.”

Reputation 79

Reputation Employee Case Study Survey 79

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? Who are those six companies?

Ethics 70

Ethics Training Financial Survey 70

Reputation Us

MARCH 4, 2019

Listening as an essential and proactive component of reputation management reveals vulnerabilities, as well as opportunities for your company. Reputation is what others say about you, your company, your products and your services. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.”

Reputation 60

Reputation Employee Case Study Survey 60

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? Who are those six companies?

Ethics 52

Ethics Training Financial Survey 52

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. But does everyone who holds the reins know how to use it well and exercise good judgment? Training managers and internal teams to use social media is half of the crisis prevention equation.

Social Media 239

Social Media Crisis Training Media 239

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The first step is to understand the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Publishers” in this case are social media companies and their platforms.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

prTini

JULY 12, 2016

At Geben, delivering our clients the highest quality results is top priority for employees and for the company as a whole. So it is important to create a culture that allows for our employees to work when and where they are most productive. in any time zone, occasionally I have to ask my employees to be available after hours.

Energy 28

Energy Employee Creativity Exercises 28

Communications Conversations

JULY 19, 2018

Namely, with Patterson Companies, 3M, and now, Toro. I work across functions, divisions, and other levels within the company to drive change and scale up excellence. But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. And willing to stand tall behind those opinions.

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Employee Certifications.

Training 72

Training How To Course Software 72

PR Conversations

MAY 1, 2017

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. It also raised and led to long term issues around the keeping of pets, warning systems (this was long before the internet) and other internal processes.

Crisis 63

Crisis Crisis Management Leadership Training 63

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Explain the company and business objectives. Full-time employees have a tendency to take brand messaging for granted. Style guide and pitch guide.

Company 111

Company Pitching System Interviews 111

Solo PR Pro

SEPTEMBER 8, 2015

The agenda included a networking exercise where the students had to meet other participants, sharing information about what makes them unique and why they want to get into PR. Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . He also has to make sure the company’s staff of 130,000 is ready for change, too. “If In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. We ran a base newspaper.

Internal 67

Internal International Conference Public Affairs 67

Contently - Strategy

DECEMBER 1, 2022

To craft your own, you’ll need to get clear on your company’s target audience, value proposition, values, and mission. Draft personas that include made-up names, company titles, demographics, and a summary of the problems that person faces and how you solve them. List your company’s values.

Strategy 138

Strategy Brand Branding How To 138

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

The Hoffman Agency

MARCH 6, 2024

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. For example, HR materials, employee handbooks? It becomes a tick-box exercise. Companies in the West should absolutely be prioritizing this as a key issue.

Handbook 36

Handbook Trade Shows Employee Local 36

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR in High Definition

JULY 28, 2021

But sometimes companies and brands can be too quick to comment on what’s going on or not think it through properly, being too invested and focused on getting in on the conversation before it dies down. Whether it’s internal or external, make sure to gather opinions and feedback from a variety of ethnicities, genders and nationalities.

Social Media 71

Social Media Exercises Banking Employee 71

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. Whether it’s a tragic death or a bankruptcy of a multi-million-dollar company, none of it is faceless.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. That particular company grew a reputation for manufacturing controversy. I’d hasten to point out it also went bankrupt twice before finally closing forever.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. 3) lack of employee experience (25%).

B2B 116

B2B Marketing Survey Software 116

Waxing UnLyrical

APRIL 7, 2011

And I know you’re hoping that this will translate into a more profitable bottom line for the company. And that audience is your employees. Do you remember when your senior staff put together an employee wine and cheese event to celebrate that particularly big win? You see, your employees are your most important audience.

eBook 82

eBook Employee Exercises Community 82

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. A Harris Poll recently found that 67% of American adults distrust AI tools.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Landis PR

JANUARY 3, 2022

If companies do not incorporate these new values, they will have to prepare to face a crisis. But in 2022, great leaders and smart companies will move from simply dealing with uncertainty to actually embracing and leveraging it — as a catalyst for positive change. Companies will continue to redefine what the workplace actually is.

Trends 52

Trends Trade Shows Agency Communications 52