PRSay

MARCH 7, 2024

This goal aimed not only to redefine the positioning of the Barbie brand as a valuable intellectual property but also to chart a new trajectory for Mattel in the realm of integrated movie campaigns, underscoring the company’s intent to be a contender in pre-awareness IP. No category was left untouched. He’s just Ken.”

Film 127

Film Marketing Sports Hotels 127

Remote PR Jobs

OCTOBER 11, 2022

With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. Performance Metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. They also made the story bigger than the company — broadening out to themes on inclusion, gender, and more, which can be controversial. Away, the luggage company, is another example. Here are some tips based on tech PR experience.

Brand 136

Brand Branding How To Storytelling 136

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. New companies are making millions from this strategy. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

NewsWhip

SEPTEMBER 22, 2021

Even though Hidden Valley is obviously not a candy brand, the company’s humorous approach to celebrating Halloween resonated with consumers, earning it more than 1,300 engagements. . Halloween season is no different, and this year Disneyland chefs and confectioners have found creative ways to use candy in their menus. .

Trends 78

Trends Instagram Viral Brand 78

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

Video 62

Video Social Media Instagram Media 62

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. million followers – but which Sherwin-Williams felt was “seriously embarrass(ing) the Company or its products.”. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

Mark My Words

OCTOBER 13, 2022

An expert in YouTube and Meta (Facebook and Instagram) engagement was sought to lead the “overall strategy and management of The Duke and Duchess’ official social media channels; driving compelling, creative and strategic social media content to communicate Their Royal Highnesses’ work to a wide range of audiences”.

Social Media 60

Social Media Interviews Media YouTube 60

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Shift Communications

OCTOBER 1, 2014

Companies are faced with the challenge of standing out amongst the noise and finding new and authentic ways of connecting with their audiences. Thanks to social media, a little creativity can go a long way. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease.

Healthcare 163

Healthcare Social Media Media Education 163

Prohibition

MAY 4, 2017

And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 17.7m. Instagram: 28.8m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity LinkedIn 40

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. So, for B2B companies, how can TikTok help? . Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. As a company, you want to be able to respond quickly and effectively with an appropriate plan. An event that gives your company a black eye but doesn’t threaten its survival. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. A company’s culture doesn’t just matter to employees — it matters to consumers, too. Social media is changing the way companies communicate internally and externally.

Trends 150

Trends Communications Employee Enterprise 150

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

NOVEMBER 30, 2017

You want hard number ROI for something as ephemeral as a promotion involving an inanimate statue that called attention to gender imbalance within publicly-traded companies? billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. You have heard about them.

Real Estate 57

Real Estate How To Web Case Study 57

Konnect Agency

OCTOBER 18, 2019

Take Instagram for example. Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Value” here is defined as content that drives engagement, virality and follows, ultimately leading to a substantial return on investment.

Social Media 56

Social Media Marketing Media Trade Shows 56

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Instagram has an extensive set at its disposal to create its Annual Trends Report. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. In the UK, TikTok has become increasingly popular, with over 22.28

Privacy 62

Privacy Social Media Viral Instagram 62

Konnect Agency

MAY 15, 2020

TikTok democratizes content more than any other social platform since brands don’t have to establish significant followings in order to land on the For You Page (FYP), TikTok’s equivalent to Instagram’s Explore Page. Never before have brands been able to create virality on such a massive scale.

Viral 52

Viral Video Social Media Creativity 52

NewsWhip

MAY 27, 2021

We transitioned into a health innovation company. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. And, probably for the first time, we’re now seeing pharma companies are becoming pop culture history. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

AUGUST 8, 2016

Facebook changed its algorithm recently, while Twitter and Instagram integrated algorithms into their platforms earlier this year. Incidentally, hashtags on Facebook don’t seem to be as effective for search as they are on Twitter or Instagram. It can be even more challenging to proactively reach an intended audience.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Beyond PR

AUGUST 4, 2016

No one wants to see 10 hashtags from Instagram in a Facebook post. Instagram may be fun and conversational, while LinkedIn has a more professional and formal atmosphere. Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Instagram is a visual channel.

Social Media 40

Social Media Pinterest Media Marketing 40

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Some creators even claimed to have sure-fire recipes for viral success. Adele anyone

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. For example, an age group in a workplace might feel one company policy benefits another age group and actively disadvantages them. It can also include single issues and personal issues.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform. Richard, what advice have you been giving companies? For companies the last two weeks of the Presidency was very complicated. Automobile companies (and the military) are the largest advertisers on television.

Report 225

Report Media Advertising Advertising 225