Konnect Agency

JUNE 8, 2023

In today’s digital landscape, understanding the intricacies of Instagram’s algorithm has become essential for creators and businesses alike. We delved deep into the information shared by Mosseri and have compiled everything you need to know to find success on Instagram.

Instagram 52

Instagram Guidelines Social Media Video 52

Agility PR Solutions

JULY 15, 2020

Consumers tend to prefer user-generated content (UGC) on Instagram over other social media platforms, according to a new survey from creative hiring guide Visual Objects. The post User-generated content on Instagram influences consumers most appeared first on Agility PR Solutions.

Instagram 85

Instagram Consumer Survey Creativity 85

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Marketing Media Analytics 149

Prohibition

OCTOBER 5, 2023

Instagram introduces broadcast channels Instagram users across the UK have noticed the introduction of Instagram ‘broadcast channels’ following a flurry of notifications as creators rush to hop onto the feature. Planning for 2024 already? These channels allow creators to send direct messages to their followers.

Instagram 62

Instagram Social Media Facebook Media 62

Communications Conversations

APRIL 10, 2018

Because the stats lay out a pretty compelling case for consideration right now: The coveted millennial audience increasingly spends a lot of time on Instagram. Instagram trends younger–59% of those ages 18-29 use the platform and 33% of those 30-49 use it. Users are spending more time on Instagram Stories .

Instagram 114

Instagram Brand Branding Facebook 114

Cision

MARCH 30, 2016

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Longer Videos. A spokesperson said longer videos mean more diverse stories.

Instagram 120

Instagram Video Brand Branding 120

Cision

JULY 11, 2015

Hosting an Instagram contest is an effective way to build buzz around your brand and increase awareness for your services. In one second, Instagram sees 1,000 comments and 8,500 photo likes. Check out these three steps to create a simple, yet successful Instagram contest: 1. Instagram suggests a two-month time span.

Instagram 120

Instagram Guidelines Travel Pitching 120

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. Q: Instagram has been rapidly growing, but brands have been slow to adopt it as a marketing tool.

Instagram 120

Instagram Brand Branding Social Media 120

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. They are coming up with more creative and extraordinary activations to support a brand and increase digital visibility, also known as the celebrity effect. Being the Face of a Brand.

Creativity 52

Creativity Brand Branding Product Launch 52

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

B2B companies should be actively working to strengthen relationships with their current customers by creating well-crafted, and timely curated content that’s relevant to their audience. . Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. It helped grow “employer branding” among large companies and increased the clout of the workforce within the organization. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. So, for B2B companies, how can TikTok help? . Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Since we’ve worked up an appetite, let’s consider nutrition companies.

Creativity 73

Creativity Communications Brand Branding 73

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. B2B tech companies typically deal with sophisticated and knowledgeable customers. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

The Proactive Report

DECEMBER 2, 2022

Tech startups were drawn to the simple and generic look of the style, and it became so synonymous with the industry that you could put a safe bet on any new company in that field to incorporate the design style in their branding. TikTok and Instagram stories are leading the pack when it comes to short, punchy and eye-catching visuals.

Trends 147

Trends Instagram Creativity Small Business 147

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. In the last few years, Instagram has managed to grow and evolve at alarming rates, with a billion monthly active users, and 500 million users of the Instagram Stories feature alone.

Social Media 88

Social Media Instagram Media Advertising 88

5W PR

MAY 2, 2023

They offer companies a chance to connect with a target audience in a meaningful way. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With so many platforms available, it’s difficult for companies to choose which ones to use.

Advertising 97

Advertising Advertising Social Media Reddit 97

Contently - Strategy

DECEMBER 12, 2018

The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.”

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Waxing UnLyrical

MARCH 26, 2013

That is… until Ryan started an Instagram for the boutique. She posted photos of the clothes, jewelry, and new items on Instagram. My wedding photographer and wedding planner are also on Instagram. As my trust for them has grown, I am inspired by their creativity and love for their profession.

Instagram 111

Instagram Measurement Tools Small Business 111

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Contently - Strategy

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

Brand 92

Brand Branding Instagram Video 92

NewsWhip

MARCH 24, 2022

The Instagram post felt authentic to Timme, reading as though he was speaking to any friend or fan and doused in humor. View this post on Instagram A post shared by Drew 2 (@drew_timme2). View this post on Instagram A post shared by Drew 2 (@drew_timme2). View this post on Instagram A post shared by Doug Edert (@dougedert25).

Brand 148

Brand Branding Instagram Sports 148

NewsWhip

JULY 18, 2023

With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consumers. Their promotional efforts across multiple social platforms have generated large engagement numbers.

Brand 78

Brand Branding Instagram Social Media 78

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

Buchanan PR

AUGUST 28, 2023

Amidst the rise of TikTok and the growing number of online audiences, many companies have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local organizations like law firms and libraries. Authenticity The demand for online authenticity continues to grow.

Social Media 84

Social Media Trends Viral Media 84

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The company has traditionally had a strong offering in media monitoring including broadcast monitoring. The company has been working to expand beyond media monitoring too.

Instagram 138

Instagram Technology Resources Employee 138

5W PR

SEPTEMBER 8, 2023

The change comes after Elon Musk rebranded TikTok into X, and Meta introduced its own text-based social media platform, Instagram Threads. Announcing product launches Companies can use text posts to create anticipation and excitement around upcoming product launches. Use compelling language and emojis to create a sense of urgency.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

APRIL 4, 2023

There are a few different strategies that companies can use to make their products stand out on grocery shelves. By identifying a specific target market or niche audience, companies can tailor their products and packaging to meet their needs and preferences. Companies can also highlight the nutritional content.

Creativity 88

Creativity Social Media Examples Brand 88

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . Companies like Bayer, HP, J.P. Hundreds of companies attend and present their new products, most of which aren’t yet available except in preview form.

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

MARCH 10, 2023

Creative Content One successful strategy for non-alcoholic beverage brands is to create fun, engaging content that caters to the target audience. Patrick’s Day mocktail recipes that incorporate the company’s beverage as a key ingredient. This will showcase the versatility of the beverages and make them appealing in creative ways.

Marketing 88

Marketing Pinterest Consumer Creativity 88

PRSay

MARCH 7, 2024

This goal aimed not only to redefine the positioning of the Barbie brand as a valuable intellectual property but also to chart a new trajectory for Mattel in the realm of integrated movie campaigns, underscoring the company’s intent to be a contender in pre-awareness IP. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

Buchanan PR

JANUARY 9, 2023

While part of the company’s target audience, a buyer persona offers a much more specific and individualized look into a common consumer’s unique personality, challenges and interests. It creates a fictional character that the company can speak to, directly addressing his or her pain points and opportunities. Analytics are your friend.

Social Media 82

Social Media How To Instagram Media 82

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. 2) Instagram. 4) SnapChat. 5) Rapportive.

Tools 150

Tools Agency Instagram Groups 150

5W PR

FEBRUARY 22, 2024

From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Explore free options like Canva for design, GIMP for image editing, Audacity for sound, and iMovie for video.

Media 78

Media YouTube Transportation eBook 78

PRSay

JANUARY 1, 2020

Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Augmented reality tech (think Snapchat and Instagram filters) is likely to take hold in 2020, and you’ll want your team to be on board.

Publicity 165

Publicity Storytelling Instagram Pitching 165

5W PR

JULY 16, 2020

Style, creativity, and practicality are all essential components that consumers are looking for. Instagram is a huge platform for all home and housewares companies, and HomeGoods’s Instagram feed is a great example of how a home furnishing store can represent themselves as fun, accessible, and creative.

Brand 88

Brand Branding Instagram Creativity 88