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What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” So what is the difference between PR and reputation management?

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

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Setting Sail: Navigating the Business Seas with Reputation

PR in High Definition

A reputation can be described as the intangible essence of your organisation, shaped by the perceptions of everyone from employees to shareholders, customers to prospects. I’m just about to embark on my first cruise, so it got me thinking: is there an analogy to be drawn between reputation and the art of sailing?

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How Public Relations Impacts Finance Companies

5W PR

But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78
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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent. A B2B Company’s Faulty Radar.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture.

Corporate 272
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Why My College Crash Course in Crisis Communications Will Never End

PRSay

All glibness aside, my crash course in crisis communications meant I had to determine quite quickly how to position the news, how to react and how to ensure that it wouldn’t spread to others who weren’t ready to come to terms with my sexuality. In fact, I would end my college career as the class president of the Plan II Students Association.