Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 104

Corporate Technology Study Communications 104

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Your company’s good name is one of your greatest assets. trillion, according to AMO Strategic Advisors.

Reputation 78

Reputation Corporate Insurance Insurance 78

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. In an era of activism, politics and polarization, when no one seems to agree about anything, building the reputation of any company is like solving a Rubik’s cube. Every move is connected.

Reputation 162

Reputation Corporate Report Employee 162

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Agility PR Solutions

MAY 17, 2021

The post Corporate sustainability goals measurement—delivering tangible results remains a challenge appeared first on Agility PR Solutions.

Corporate 78

Corporate Measurement Construction Engineering 78

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. What are their overall goals, and how does your work and theirs play into the overarching strategy of the company? Who is Influencing the Influencer? Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

ImPRessions - Crenshaw Communications

JUNE 12, 2020

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. There seems to be none.

Technology 248

Technology Company Enterprise Community 248

Communications Conversations

DECEMBER 4, 2020

Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. But then a funny thing happened.

Corporate 139

Corporate Blogging Banking Measurement 139

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . An index is defined as “an indicator, sign, or measure of something.” Two different companies in the PR technology space have launched indexes of their own.

Corporate 78

Corporate Reputation Case Study Employee 78

Stern + Associates

AUGUST 23, 2022

It goes without saying that business success heavily relies on corporate reputation. And these days, corporate reputation is often dictated by what leaders say about key issues that might have little to do with the actual products or services their companies sell. How does that topic relate to the company?

Company 88

Company Communications Corporate Measurement 88

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. This applies to companies connecting with their customers or partners too. The focus for brands should be to showcase their credentials and company ethos.

Social Media 69

Social Media Corporate B2B Company 69

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 172

Measurement Communications Banking Survey 172

ImPRessions - Crenshaw Communications

MAY 1, 2024

So, corporate leaders are now less likely to use acronyms like DEI, or, heaven forbid, ESG. Some corporate programs targeted to Black communities or women have changed their language to ward off anti-DEI litigation. It’s hard to know if these are merely “lawyerly tweaks” or something more substantive.

Leadership 182

Leadership Corporate Study Survey 182

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. What do you see for your company a year from now? What is your mission?

Corporate 270

Corporate Brand Branding Guidelines 270

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. This is dangerous ground for companies managing their reputations.

Reputation 78

Reputation Corporate Survey Employee 78

Axia PR

DECEMBER 19, 2023

In this episode, Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more. Tune in to learn more!

Measurement 62

Measurement Strategy Corporate Company 62

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. They might be looking for ways to back up next year’s budget proposal, or to prove how indispensable they are within the company. Which of our actions are we measuring and how are we assessing those?

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. But content also includes your press releases, corporate communications and annual report. The post Corporate Reputation: PROVE IT With Stats, Not Adjectives appeared first on ReputationUs.

Reputation 78

Reputation Corporate Content Marketing Survey 78

5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

Agility PR Solutions

MARCH 8, 2022

Corporate America has made demonstrable progress on diverse board representation. Yet, a new study from asset management firm Ariel Investments shows the world’s largest companies still have room to grow on effectively operationalizing diversity, equity and inclusion (DE&I) goals and driving measurable results.

Company 85

Company Corporate Study Measurement 85

Stuart Bruce

MARCH 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. These companies will have to file an 8-K form with the SEC.

Report 78

Report Company Publicity Banking 78

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Evolving measurement capabilities like these pave a path for PR to no longer be seen as solely an awareness-focused tactic, but rather as an essential business function.

Trends 186

Trends B2C Video Measurement 186

Onclusive

JANUARY 21, 2021

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. Measuring real business impact of earned and owned media.

Communications 195

Communications Measurement Corporate Reputation 195

Agility PR Solutions

JANUARY 20, 2020

PR pros have been measuring the impact and implications of brand reputation for a while now, but new research from global comms firm Weber Shandwick applies a tangible value to the concept—and confirms that corporate reputation is an invaluable asset with appreciable impact on a company’s bottom line.

Reputation 126

Reputation Report Company Corporate 126

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Media Measurement. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JANUARY 22, 2020

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

Axia PR

APRIL 14, 2021

Measuring, monitoring, and evaluating your corporate communications and public relations campaigns will allow them to evolve and improve. If you have an unsuccessful campaign and you don’t know because you never measured it, how can you call your company successful?

Measurement 62

Measurement Corporate Tools Strategy 62

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) For the original blog, please visit here. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Bianchi Biz Blog

MARCH 4, 2021

The state of transparency in corporate sustainability reporting by U.S. companies, who lag behind their European counterparts, leaves big blind spots for investors. Corporate ESG reporting shows remarkable differences in quality within and between the regions surveyed. Ranking: European companies dominate, US disappoints.

Report 87

Report Company Financial Study 87

Stuart Bruce

MAY 19, 2017

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims that 39% of all shareholder value is derived from corporate reputation making the combined reputational value of the FTSE350, at the end of January 2017, a record £986 billion.

Corporate 104

Corporate Reputation Measurement Analysis 104