Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering.

Twitter 131

Twitter Survey Journalism Social Media 131

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Doctor Spin

FEBRUARY 22, 2024

Building trust and credibility is another crucial objective of public relations. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Corporate Communications. Media Training. Data Journalism. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Opportunities for independent journalism.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.

Journalism 65

Journalism Brand Branding Advertising 65

Onclusive

JUNE 15, 2022

Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr. Director, Global Corporate Communications, Mimecast. Maintaining a positive company image. What’s the secret to success? Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. They often break news before anyone else. Dark Reading. ThreatPost.

Enterprise 296

Enterprise Trends Journalism Resources 296

Ishmael's Corner

APRIL 21, 2015

Thanks to the wonders of Internet and WordPress, any company can rationalize the cost of digital publishing. What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. There’s no question that this move lessens dependence on third-party media.

Company 60

Company Media Storytelling Interviews 60

Sword and the Script

DECEMBER 19, 2023

Corporate communications teams emphasized “repurchase” “According to Cision data shared with Fast Company , ‘repurchase’ is among the most common keywords in this season’s earnings releases. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.

B2B 108

B2B Survey Pitching Software 108

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 96

Survey Industry Leadership Study 96

Onclusive

JANUARY 25, 2019

At the PRSA International Conference, attendees are able to choose from a wide range of programs spotlighting the latest in public relations and communications strategies and tactics and enjoy opportunities to enhance their personal and professional network while connecting with some of the world’s most influential companies and organizations.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. Some of the same duties common in the nonprofit sector often apply to the corporate sector as well. Another area that they tend to focus on is media relations.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

This is doubly tricky because many companies, including clients of ours, might reasonably want to know this. It’s also presumptuous and betrays a lack of understanding of the journalism process. In PR, it’s helpful to foster meaningful and lasting relationships with relevant media contacts.

Report 310

Report Interviews Pitching Course 310

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But, this is a blog about PR, communications and media relations, so enough about the plot summary. Until next time! Critical Mention.

Media 162

Media Fashion Television Radio 162

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. I really love delving into people’s stories or stories of how companies are born.

Meeting 73

Meeting Automotive Engineering Journalism 73

PR in High Definition

MARCH 24, 2021

The pandemic hit some organisations harder than others, and for companies like Airbnb in the hospitality industry, it was a big blow. Airbnb’s founder, Brian Chesky, explained that despite taking performance marketing down to zero, the company still had 95% of the same traffic from the year before.

Reputation 108

Reputation Brand Branding Marketing 108

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 146

Publicity Newspapers Journalism Energy 146

Rock the Status Quo

AUGUST 11, 2014

Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest. Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value?

How To 242

How To Survey Resources Social Media 242

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. Women weren’t welcome at the C-suite level.

eBook 184

eBook Policies Government Engineering 184

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. We have extensive experience providing support to companies around the world”.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. We advise early-stage companies to hire seasoned PR pros as soon as they are ready and able.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

AUGUST 17, 2019

For B2B companies, earned media and branded content ranked the highest. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? Is owned media trustworthy? 2) Earned media still reigns as THE most credible.

Study 61

Study Survey B2B Advertising 61

Critical Mention

FEBRUARY 25, 2022

“Unprecedented times” has been a looming term that has affected many companies and organizations throughout recent years. This could be helpful for major corporations, especially those trying to branch out into new geographic regions so they can easily identify how new campaigns are performing and adjust accordingly.

Brand 126

Brand Branding Storytelling Analytics 126

Sword and the Script

AUGUST 23, 2022

Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media. With more disinformation and misinformation out there, we have seen the importance of cultivating strong relationships with traditional media.”.

Survey 140

Survey Media Report Journalism 140

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). She’s just getting started in her social media marketing career, but I can see a path of growth and opportunity for her at Affinity in the months ahead.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. million in additional seed funding, bringing the company’s total funding of $6 million. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. It raised a Series A round of funding for $1.1 million in 2016. That sounds promising.

Software 90

Software Pitching Measurement Enterprise 90

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 94

Media Relations Automotive Media Survey 94

Solo PR Pro

SEPTEMBER 21, 2021

Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. From freelance to firm. and China on international adoptions.

Meeting 91

Meeting Retail Groups Hotels 91

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a vertical, technology companies invest 9.7% e) Championing a customer-centric corporate culture.

Survey 104

Survey Marketing B2B Content Marketing 104

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. Jessica Lawlor, Jessica Lawlor & Company. I love the variety of working as a solo.

Meeting 98

Meeting Writing Pitching Case Study 98