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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82
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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

B2B 105
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What to Do When Your Internal Communications Goes External

PRSay

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. If the internal email goes out at 10:30 a.m.,

Internal 156
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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Some were management failures, while others were about corporate values or behavior. After the outcry from the company’s most important stakeholders — both investors and its workforce — the Board members were replaced and Altman’s position restored. Yet, nothing happens in a vacuum.

Banking 212
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7 PR Tips For Announcing Bad News

ImPRessions - Crenshaw Communications

But sometimes, good companies have to share bad news. The last six months have seen waves of staff reduction announcements at major tech companies, despite record-low unemployment levels. What can smaller companies learn from these announcements? For most corporations, it’s best not to drag out such plans.

Employee 182
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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. Twitter handle. Twitter bio.

Company 151