Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? “What do all media companies do that you don’t?

Content Marketing 120

Content Marketing Marketing SEO Education 120

Remote PR Jobs

SEPTEMBER 25, 2023

Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Launching ads on Facebook or Twitter can generate predictable results from a revenue perspective, but the unique nature of these platforms means your ads are usually open to feedback from the audience you target.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. That means you need to write messaging that’s completely client-concentric. Write like you talk.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Sword and the Script

SEPTEMBER 20, 2016

For example, the state of California stands out because Apple is based there and that company has been flirting with astronomical sales numbers in recent years. The Facebook Frozen Frog and Fodder for Content. Teaching and Relevance: The Last Mile in Marketing. The Shocking Beef about Feeding the Content Monster.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Put more succinctly, your customers know your content before they know your business.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Eventually, I learned to spell “writer” and I became a writer, journalist, editor, and (when the Internet happened) a content publisher.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. 2) Influence and educate people in your network.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked.

Exercises 198

Exercises Google Writing Blogging 198

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. We hope you find this beneficial.

Ethics 97

Ethics Crisis Transportation Airlines 97

Cision

MAY 2, 2016

.” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. ” – Emily Bell, writing for CJR. What this media consumption shift caused is a shift in how publishers view content marketing. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Contently - Strategy

SEPTEMBER 10, 2020

Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). ” Do you think it can last?

Brand 118

Brand Branding Marketing Facebook 118

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. He is left trying to write down individual tweets, which is both humorous and pathetic.

Media 162

Media Fashion Television Radio 162

Communications Conversations

MAY 27, 2020

views on Facebook alone since its inception–outranking Stephen Colbert and Seth Myers of late-night fame. It only trailed Noah, Fallon and Corden, but Krasinksi had only produced 15 videos on Facebook vs. Noah’s 297! It’s not all that surprising. According to an AdAge article , SGN generated 55.3M At all, really.

Brand 109

Brand Branding Content Marketing YouTube 109

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 101

Interviews Publicity Technology Social Media 101

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Eventually, I learned to spell “writer” and I became a writer, journalist, editor, and (when the Internet happened) a content publisher.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. Two billion?

Social Media 117

Social Media Brand Branding Media 117

Buzzstream

JANUARY 22, 2024

Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” As a general insight, companies’ websites (vs.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your speed.

Tools 120

Tools How To SEO Writing 120

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Did you know that none of those channels has beaten Facebook in terms of engagement? Using hashtags isn’t only limited to Instagram; you can also use it on Facebook! Use your company’s brand name for local targeting.

Instagram 120

Instagram How To Guidelines Facebook 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. How to Write a Press Release That Converts. This post helps you learn how to write press releases that convert.

Communications 225

Communications Marketing Radio Airlines 225

Sword and the Script

JULY 10, 2018

Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”.

Media Relations 75

Media Relations Media Content Marketing Corporate 75

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social content is one way to keep your site alive and fresh. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Critical Mention

JULY 20, 2018

Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right. Today, most businesses recognize content marketing as an effective tool in building their brand and increasing company profits.

Writing 63

Writing Content Marketing Tools Customer Service 63

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. With so much content saturating the marketplace today, how can brands stand out? First and foremost, learn how to write. Once you know how to write, practice.

Writing 120

Writing Engineering Journalism Analytics 120

Shift Communications

SEPTEMBER 17, 2014

Content creation can be one of the hardest things to plan when you first begin blogging. It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Once your content is established and SEO is in check, the next step is to share. Marketing Coordinator.

Blogging 161

Blogging How To SEO Analytics 161

Critical Mention

JUNE 24, 2018

Although fake news is often associated with politics, surprisingly, companies are also now finding themselves targets of fake news as well. We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 107

Blogging Survey B2B Analysis 107

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. But how do you do this well and consistently if you are not already a huge company? By 2014 it was obvious that video was the rising star of content marketing. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Critical Mention

AUGUST 22, 2019

It’s no surprise that social media is a powerhouse in relation to getting a lot of eyes on your content. In fact, top companies like Facebook, Twitter and Instagram all have feeds that display videos on an auto-play function. Priscilla Osorio is the marketing coordinator for Critical Mention. SCHEDULE A DEMO.

Video 95

Video SEO Engineering Radio 95