Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. Anne Isenhower, Anne Isenhower Communications. if I can help it.

Meeting 98

Meeting Writing Pitching Case Study 98

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Stephen Waddington

OCTOBER 16, 2018

It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. It reflects what the community considers to be important. More than 80 members submitted almost 100 pitches, and 45 were selected. In this sense the community was subject to a hefty dose of oversight and management.

Handbook 114

Handbook Community Print Writing 114

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. If so, how? Keep it ethical. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In my role today, the most fun stories I get to write come from test-driving trucks.

Meeting 59

Meeting Automotive Transportation Newspapers 59

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. A volunteer pitch that persuaded. The time was ripe for me to contribute volunteer hours towards another, preferably new, endeavour.

Community 40

Community Print Twitter Creativity 40

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Pitch the Media ? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Harder to pitch.

Communications 122

Communications Crisis Internal International 122

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect.

Journalism 78

Journalism Social Media Radio Fashion 78

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Cassandra Faro, Account Executive. Client: Blink. Client: ERA.

Print 60

Print Media Travel Wireless 60

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. These lay out a pretty good picture of the PR landscape.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

NOVEMBER 20, 2018

Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. On and on the lists go….

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows.

Meeting 131

Meeting Radio Sports Telecommunications 131

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago.

Software 122

Software Pitching Ethics Privacy 122

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Mindful Marketing

JUNE 22, 2015

In the graph, Social Media Community Management is at the top of the list with 39.7% Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines. Purporting otherwise is going to keep the Bad Pitch Blog very busy. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Conflicting interests.

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch.

Media Relations 60

Media Relations Media Interviews Pitching 60

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 100

Marketing SEO Writing Engineering 100

Sword and the Script

NOVEMBER 26, 2019

PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. At the time of this writing, there are no reviews of Cision Impact on the review site G2.

Publicity 90

Publicity Media Advertising Advertising 90

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional.

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. My foray into journalism began by writing “letters to the editor” to several trucking trade pubs. Wilson award for business journalism.

Meeting 86

Meeting Media Chemicals Radio 86

Bad Pitch Blog

JANUARY 25, 2007

Sometimes people would just write me to say STOP THE MADNESS. The way people responded to our “outing” them for being bad at pitching was shocking. It wasn’t like I went to your offices and pulled the pitch from your pile, dude. Why wouldn’t we print the self-serving ruckus you served to the media?! I loved that.

Blogging 40

Blogging Print Pitching Interviews 40

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. Every month I summarize the news from the PR vendor community. This may not seem obvious if you are accustomed to monitoring online or print coverage. For the most part, they still are silent.

Software 121

Software Technology Advertising Advertising 121

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 119

Software Case Study Advertising Advertising 119

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. The fourth book, Celebrating BAME Talent is published today in digital and print formats. Start your own business and pitch for work. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Polaris

SEPTEMBER 4, 2014

PR encompasses all forms of business communication. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Outlining the benefits of having a stronger PR presence in the communities where she does business.

Publicity 100

Publicity Interviews Reputation Construction 100