Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 128

Twitter Survey Journalism Social Media 128

Deirdre Breakenridge

AUGUST 27, 2018

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Content may be king, but if the PESO model has taught us anything, it’s that we need to integrate a number of distribution tactics into the communications mix in order to be consistently successful. PRStudChat. PRStudChat. PRStudChat.

Community 157

Community Pitching Media Newspapers 157

Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. They gave me the Twitter password. Of course, the marketing community was all over this. I thought it was a fun way for them to loosen things up on Twitter.

Internal 122

Internal International Social Media Twitter 122

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. This is great news for social media managers everywhere! Check out the latest updates below! From new editing tools to a simplified video tab, the platform is turning the focus to video.

Instagram 62

Instagram Twitter Social Media B2C 62

Deirdre Breakenridge

APRIL 11, 2016

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices.

Financial 150

Financial Community Social Media Guidelines 150

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Deirdre Breakenridge

DECEMBER 12, 2017

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. ” I knew we had a great story, but I had trouble obtaining earned media. Since it wasn’t resonating with editors, I decided to try Twitter. Using Twitter makes me smarter.

Twitter 208

Twitter Software Retail Agency 208

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Cision

OCTOBER 2, 2017

In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. For instance, big cities tend to have larger Hispanic communities, which affects the volume and type of media consumption.

Community 225

Community Pinterest Mobile Television 225

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 91

Community How To Marketing Data 91

Deirdre Breakenridge

SEPTEMBER 14, 2017

Dr. Neill will be engaging with students, professionals and other educators in a community chat session via Twitter, discussing today’s ethics and sharing her professional advice. How has social media evolved with the practice of ethics for PR professionals? Join Dr. Neil on September 21st at 12 PM ET.

Ethics 263

Ethics Twitter Education Resources 263

Prohibition

FEBRUARY 13, 2023

2023 has started with a series of updates across most social media platforms. Take a look at our latest social media updates round-up below to keep you up to date. TikTok updates its content rules TikTok is updating its content rules to protect users from potential harmful content around eating disorders and also the LGBTQ+ community.

Instagram 62

Instagram Social Media Twitter Media 62

PRSay

AUGUST 25, 2020

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community 189

Community Brand Branding Resources 189

Deirdre Breakenridge

SEPTEMBER 5, 2014

ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps.

Twitter 324

Twitter Community Ethics Resources 324

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Joe Colon, Social Media Strategy, Atlantic Health System. On Wednesday, February 22nd, at 8:30 p.m. A follow-up blog post by PR 2.0

Twitter 281

Twitter System Community Healthcare 281

5W PR

APRIL 29, 2024

The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition.

B2B 78

B2B Social Media Media Community 78

PRSay

JULY 9, 2020

As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began. She currently serves as PR/communications consultant for Comcast NBCUniversal.

Community 159

Community Communications Transportation Employee 159

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With an audience now younger than ever, B2B communications is almost fully digital. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

Shift Communications

APRIL 26, 2022

All eyes are on Twitter and Elon Musk. Is Twitter dying? We’ve admittedly seen some of Twitter’s impact for brands diminish. We’ve admittedly seen some of Twitter’s impact for brands diminish. Still, he spent $44 billion on Twitter, with plans to “unlock its extraordinary potential.” Advertising landscape changes.

Twitter 88

Twitter Communications Advertising Advertising 88

PR for Anyone

MAY 16, 2023

Today we’re joined by Barbara Barna Abel, talent development, media coach and host of the award-winning podcast Camera Ready & Abel. From being the first-ever intern at Virgin Records UK to launching reality TV shows at MTV and VH1, this powerhouse has done it all. Find us on

Instagram 130

Instagram YouTube Media Twitter 130

PR for Anyone

MAY 16, 2023

Today we’re joined by Barbara Barna Abel, talent development, media coach and host of the award-winning podcast Camera Ready & Abel. From being the first-ever intern at Virgin Records UK to launching reality TV shows at MTV and VH1, this powerhouse has done it all.

Instagram 130

Instagram Media Twitter Internal 130

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Financial Employee 78

Cision

SEPTEMBER 8, 2015

PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community. Build community around your audience. Simplify your message. What’s in it for them?

Community 120

Community Social Media Reputation Creativity 120

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

Konnect Agency

MAY 12, 2020

Twitter is not just for the irrational all-hours ramblings of the world’s loose cannon personalities; it can be a very resourceful tool for your public brand and for PR professionals. Twitter, at its most basic, is a tool that helps people stay on top of the latest news and “follow” sources of instant information.

Twitter 102

Twitter Social Media Energy Resources 102

Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. If those people like you and what you have to say, the community and loyalty grows. Where is it found?

Community 120

Community Guidelines Crisis Communications Instagram 120

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Uses social and content to amplify media placements. Jason Sprenger: Jason Sprenger is the president of Game Changer Communications.

Creativity 0

Creativity Community Storytelling Agency 0

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Take a look at our latest social media updates round-up below to keep you up to date.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Stephen Waddington

APRIL 28, 2017

Twitter has no further plans to tackle fake news on the platform ahead of the UK General Election. Twitter saw a six percent year on year increase of monthly active users to 328 million in the first three months of 2017. The social media platform is popular for news, current affairs and politics. Twitter is asynchronous.

Twitter 110

Twitter Radio Community Trends 110

Prohibition

OCTOBER 7, 2022

The social media world continues to change and update as platforms try to keep up with one another and introduce new features. Twitter introduces two video updates. Twitter have introduced two updates related to video viewing on the platform, including an immersive video player and a video carousel on their Explore page.

Instagram 62

Instagram Social Media Video Twitter 62

NewsWhip

SEPTEMBER 20, 2022

This news itself received a huge amount of attention from both the media and the public, with around 730k interactions to articles about the founder’s decision. There was, however, some level of backlash that happened, particularly on Twitter, though it received almost no attention in the mainstream compared to the principal narrative.

Twitter 78

Twitter Corporate Policies Company 78

PRSay

AUGUST 17, 2023

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. Twitter’s stingy four) and videos of up to five minutes each.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter.

B2B 170

B2B How To Instagram Reddit 170

Deirdre Breakenridge

JANUARY 25, 2018

Today, there are more opportunities to share your compelling stories through a mix of media ( PESO ) and to create content that helps you stand out, be recognized and create deeper engagement with your audience. PR professionals are known for their strong writing skills and creative storytelling. On Thursday, February 15, 2018, at 12:00 p.m.

Twitter 157

Twitter Storytelling Community Writing 157

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1. Consider the following: 1.

B2B 120

B2B Social Media Marketing Media 120