Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Landis PR

FEBRUARY 20, 2024

You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all community relations efforts that are vital components to any integrated communications program in healthcare. AND, they provide an important service to the community.

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 146

Study Media Relations Media Measurement 146

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Plan Well and Double-Confirm.

Media 294

Media Trade Shows Travel Interviews 294

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). The media outlet pays the journalists.

Media Relations 232

Media Relations Marketing Media Fashion 232

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Usually, PR people who do their homework are pitching you something that you care about,” Jacobs said.

Report 174

Report Local Media Pitching 174

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

Media Relations 77

Media Relations B2B Media Conference 77

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. It continues to be spot on.

Pitching 124

Pitching Media Print Social Media 124

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. That’s where traditional media comes in. Sure, the communication landscape has evolved with the rise of self-publishing. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. According to media reports, authorities have repeatedly corrected official statements about the shooting after those statements were contradicted by new information.

Conference 183

Conference Crisis Training Public Affairs 183

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 95

Technology Automotive Mobile Interviews 95

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. In March of 2023, it added generative AI to its software.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. It’s the first step in any communication effort. First and foremost, the media landscape has been fractured for a long time.

Twitter 138

Twitter Survey Journalism Social Media 138

Konnect Agency

APRIL 20, 2021

As a publicist, you are talking with the media daily as they are the gatekeepers when it comes to deciding if they are willing to include your client in their media coverage. If you are a social media manager, your conversations are with influencers who are promoting your client’s product. Talking about a “taboo” topic.

Social Media 52

Social Media Media Relations Media Pitching 52

Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. If those people like you and what you have to say, the community and loyalty grows.

Community 120

Community Guidelines Crisis Communications Instagram 120

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Uses social and content to amplify media placements. Jason Sprenger: Jason Sprenger is the president of Game Changer Communications.

Creativity 0

Creativity Community Storytelling Agency 0

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder.

Survey 105

Survey Media Relations Corporate Communications 105

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. New platforms can work for B2B PR

B2B 405

B2B Social Media Media Instagram 405

Solo PR Pro

NOVEMBER 12, 2019

You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. Department of Labor Bureau of Statistics just released data showing that there are six “public relations specialists” for every one reporter. Hiring for Strategic Communications. What’s behind it?

Media Relations 50

Media Relations Communications How To Media 50

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Reputation Management. Crisis Response.

Media Relations 70

Media Relations Media Financial Reputation 70

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. It’s a thoughtful and occasionally irreverent place to kick around ideas about our profession. There are some topics that come up time and time again in the community.

Industry 153

Industry Publicity Agency Community 153

PR Matters

OCTOBER 16, 2015

Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Unfortunately, too often people think media relations is synonymous with PR.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

PR for Anyone

NOVEMBER 11, 2021

Think about how you want to be seen in the world and then work on how you are going to share your message with the world. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations.

Publicity 225

Publicity Marketing YouTube Video 225

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?” If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. Think about it. But, when we speak about the situation honestly, the conversation is humbling. produced by the sales community itself.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. About half (52%) “rate their efforts as above average or excellent, an 11 percentage-point gain from last year.” click image for higher resolution).

Study 173

Study Communications Survey Pitching 173

5W PR

MAY 17, 2024

Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Dominating social media Outdoor enthusiasts often find their digital playground on platforms like Instagram.

Strategy 78

Strategy Brand Branding Travel 78

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 92

Automotive Interviews Technology Mobile 92

PRSay

MAY 4, 2022

The movie “raises awareness that a deaf person can do whatever they want to do,” “CODA” co-star Daniel Durant , who is deaf, said in sign language, which was then spoken aloud by an interpreter, during PRSA’s April 27 webinar, “ Supporting Deaf Representation in Media.”. How communicators can assist deaf talent.

Film 157

Film Communications Media Interviews 157

Victorious PR

JANUARY 27, 2023

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. Let’s discuss some key strategies for managing media relations as a crypto company and how public relations can help you build trust and credibility with your target audience.

Company 52

Company Real Estate Strategy Publicity 52

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Let’s think this through.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

SEPTEMBER 18, 2018

Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors). 3) How about the flip side: What are some of the advantages?

Media Relations 69

Media Relations Media Insurance Insurance 69