5W PR

FEBRUARY 24, 2023

Influencer marketing campaigns Fashion brands can collaborate with relevant influencers on social media platforms. They can also build up more credibility within the fashion community. Public relations Fashion brands can use public relations efforts and storytelling to get their name out there and reach customers.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Waxing UnLyrical

JANUARY 23, 2012

Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week. You can see some of the great efforts and content shared by the community here. Foster connections within communities. Flip the dynamic.

Storytelling 68

Storytelling Community Video Interviews 68

Sword and the Script

JULY 7, 2015

Journalists, PR pros and increasingly of late, marketers, are increasingly focused on telling stories as a technique for getting information across. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. The Discovery Channel kicked off its Shark Week amid criticism from the scientific community.

Storytelling 60

Storytelling Film Interviews Policies 60

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty.

Corporate 78

Corporate Industry Communications Ethics 78

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. Podcast Marketing PR Master Class for Podcasters.

Strategy 52

Strategy Case Study Marketing Energy 52

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Women Worldwide is all about storytelling at its best. I also enjoy how the tables have turned.

Radio 238

Radio Interviews Community Storytelling 238

ImPRessions - Crenshaw Communications

MARCH 1, 2016

There are hundreds of beer bloggers and by reaching out to those with high Alexa ratings, a healthy number of incoming links, Facebook likes and Twitter follows with samples, interviews and images, we’ve seen remarkable results. Blog storytelling has reach. Blogger commentary extends past its initial online platform.

Blogging 159

Blogging Interviews Storytelling Community 159

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Dori’s Three Dos and Don’ts for Marketing to Women.

Interviews 61

Interviews Marketing Consumer Advertising 61

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy? Video Marketing on YouTube.

Video 120

Video Strategy YouTube Marketing 120

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Two words: vertical markets. The PR community has growing dialog around the importance of a custom pitch. Put on Your Storyteller Hat. Put on that creative storyteller hat and let ‘er rip. GET INSPIRED!

Pitching 100

Pitching Real Estate Banking How To 100

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. Podcast Marketing PR Master Class for Podcasters.

Strategy 40

Strategy Case Study Marketing Energy 40

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Ethical Voices

JULY 31, 2023

I’m a multicultural communication strategist. I also consider myself a storyteller at heart. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. This is what I love doing, telling stories. I have an example.

Ethics 72

Ethics Communications Community Education 72

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. And how do you get marketers to explore AI and take action?

Case Study 42

Case Study Storytelling Study Engineering 42

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. What are the biggest content marketing mistakes that brands make? I actually hate the term “content marketing.”

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Here’s the latest on Growing Social Now. About Allan.

Social Media 52

Social Media Corporate Communications Media 52

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. I always remind clients it’s about storytelling. Talk about your passion and be true to your niche.

Journalism 78

Journalism Social Media Radio Fashion 78

Beyond PR

AUGUST 11, 2016

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Conduct quickie interviews. . Already a popular activity on Instagram, takeovers can expose your audience to new content, expand your reach, and help foster community. Bring audiences into your world.

Storytelling 40

Storytelling Brand Branding Journalism 40

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper.

Social Media 227

Social Media Newspapers Reputation Community 227

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. I also have an MBA, and my first entrepreneurial venture was to launch my own marketing and PR firm. I also work internationally.

Storytelling 106

Storytelling Technology Course Privacy 106

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers.

eBook 219

eBook How To Writing Community 219

PRSay

JULY 6, 2022

China’s car market was starting to heat up; it’s now the world’s largest by far. I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. Our list grew, but included: We’re journalists and storytellers. My time abroad had a profound impact on me personally and professionally.

Communications 95

Communications Internal International Travel 95

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Women Worldwide is all about storytelling at its best. I also enjoy how the tables have turned.

Radio 100

Radio Interviews Crisis Management Community 100

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PRSay

JANUARY 28, 2020

Can the product you’re marketing capitalize on a current trend? If you’re marketing a product, tie your story to a person whose life has been altered for the better. If you have clients in need of interview coaching, these successful awards-show speeches can be a great example of the middle ground between riffing and over-preparation.

Case Study 176

Case Study Healthcare Film Brand 176

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. storytelling, etc) to the dark side of social media (ex. Was this in place 10 years ago? Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Influencers are a critical component of an effective communications campaign.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Deirdre Breakenridge

DECEMBER 11, 2015

Just like music artists who master the art of reinvention, public relations and marketing professionals must do the same. Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. After, interviewing about 50 women, I’m well on my way. You cannot be complacent.

Creativity 150

Creativity Trends Agency Technology 150

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. she said recently in an interview conducted by email.

Measurement 60

Measurement Course Advertising Advertising 60

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Set the Stage for Interviews. Avoid conducting interviews in front of a step-and-repeat or other wallpaper-like background.

Mobile 73

Mobile Video Interviews Film 73

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. Should I push my client for them to be interviewed? So, who’s going to interview them?

Ethics 50

Ethics Interviews Advertising Advertising 50

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. Yet, it can still be extremely powerful.

Policies 120

Policies Internal International Public Affairs 120