PRSay

FEBRUARY 28, 2023

In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. In your pitch, convey how the story affects the community, Thrasher advised. How is this [business] impacting people? How is it bringing in new jobs?

Report 170

Report Local Media Pitching 170

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Journalistics

APRIL 17, 2013

Brands that are winning in the brands as media game have figured out that the skillfully told brand stories, and the completely unrelated content that serves the information needs of the community, serves to build an audience and promote loyalty, conversations and sharing more than ever before. Think Local.

Brand 52

Brand Branding Media Local 52

PR Conversations

OCTOBER 11, 2018

Undoubtedly the pressures and volatility of working in PR/communications ( as I discussed recently with Nigel Sarbutts ) contribute towards feelings of losing control and being unhappy at work. I also wonder whether disillusion may be inherent in PR/communications careers and act as a brake on long-term effectiveness. David Sawyer.

Communications 104

Communications Community Measurement Study 104

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) As any PR professional knows, no two days are the same in our line of work!

Pitching 63

Pitching Consumer How To Meeting 63

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Host a podcast or YouTube series featuring interviews with industry experts. Partner with a local influencer to promote your business on social media. Host a charity auction with unique items or experiences related to your business.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. The local tournament. What is # SocialMadness?

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. While I have great respect for these two organizations, they are not local to my search.

Google 101

Google Nonprofit Engineering SEO 101

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy.

Pitching 130

Pitching Strategy Publicity Media 130

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Although it was long overdue, the timing seemed right to interview this PR Rock Star. One of the most difficult challenges is finding business when the business is good.

Local 94

Local Course Community Interviews 94

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 70

Publicity Small Business Advertising Advertising 70

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. This show is basically focused on providing a voice to the small business community. It could start on social media, but it could eventually hit the national news.

Crisis 78

Crisis Local Facebook Social Media 78

Waxing UnLyrical

DECEMBER 6, 2010

And more important, are you SHARING other people’s status updates with your community? Social is great, but I dont want to limit myself there when there may be a pool of small businesses right outside more door. Time was, IABC ruled my life (especially this year, since I was president of the local chapter). but "why?".

Facebook 84

Facebook Twitter Social Media Blogging 84

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Broaden your recruitment practises, including sourcing, job descriptions and interview panels. FuturePRoof was founded by Sarah Waddington in 2015.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

AUGUST 12, 2014

I did part-time gigs filming football games for coaches, volunteered for the local cable access channel, landed an internship at WCVB Boston, which at the time was the #1 ranked ABC affiliate in the country and I had a reel of documentaries and creative projects compiled over many late nights the last couple years of school. I panicked.

How To 115

How To Film Agency Corporate 115

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. While we may have not had the big city school experience, we had the tight knit community experience. Tell us about your current role at Pediatric Home Service?

Meeting 0

Meeting Social Media Employee Pinterest 0

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. Ted covers a lot of ground in this interview for the Off Script series, but his answers are incredibly insight. It’ll be worth our while.

Marketing 64

Marketing System Data Tools 64

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Developing a screencast tutorial, multi-media FAQ, or producing a video interview? Financials.

Tools 78

Tools eBook Print System 78

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful.

Web 40

Web Pitching Local Report 40