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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. How is your local government benefitting the community? Keep it ethical.

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Boost Your Reach: 3 Ways to Reach More Readers

PRSay

Or: A group of drunk teenagers approaches you as you’re walking home alone after dark. I coached a group of PRSA members last month to help them draw readers in with reader-centric messages. The revision focuses on what the grants will do for communities: Did you know that trees reduce floods? And so would your readers.

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Investor Relations in Fintech: A PR Perspective

5W PR

A strategic communication approach, clear and consistent, is fundamental. Storytelling Fintech companies, among a sea of competitors, must stand out. Thought leadership emerges as another influential instrument in PR’s repertoire. PR experts can help devise communication strategies tailored to assorted investor groups.

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What Today’s Communicators Can Learn From Martin Luther King Jr.

PRSay

Sabrina Browne, vice president of BCW Global in New York, co-lead of the PRSA Black Voices affinity group and a member of PRSA’s New Jersey Chapter, hosted the “Diverse Dialogues” event. She asked Blackwell how communicators can draw inspiration from King’s ability to connect with diverse audiences. It goes back to emotion.

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Associated Press Story Innovator Ted Anthony Urges Communicators to Be Curious

PRSay

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony urges storytellers to be omnivorous in their curiosity.

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What Today’s Communicators Can Learn From Martin Luther King Jr.

PRSay

Sabrina Browne, vice president of BCW Global in New York, co-lead of the PRSA Black Voices affinity group and a member of PRSA’s New Jersey Chapter, hosted the “Diverse Dialogues” event. She asked Blackwell how communicators can draw inspiration from King’s ability to connect with diverse audiences. It goes back to emotion.

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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

For a larger brand, it can support a leadership position within a business category. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. A social community where a brand interacts with fans and customers is an obvious start.