5W PR

FEBRUARY 20, 2024

Consumers are no longer swayed by catchy jingles and flashy products. These slogans go beyond marketing and shape every aspect of these brands’ operations. Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities.

Consumer 78

Consumer Brand Branding Ethics 78

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. David Berkowitz , Founder, Serial Marketers .

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

JANUARY 24, 2024

Building trust and authenticity Brands aligned with values like empathy, open communication, and child-led discovery can resonate with permissive parents. They can focus on products and services that empower children, encourage exploration, and facilitate meaningful family connections.

Trends 78

Trends Brand Branding Policies 78

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations.

SEO 142

SEO Content Marketing Marketing Software 142

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 90

Brand Branding Marketing Ethics 90

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Digital design and production skills are in demand as events continue to take place online.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

MARCH 12, 2020

Fairygodboss is the largest career community for women, with a mission to improve the workplace through greater transparency. Ruby Love products help girls, and women, and more stay confident and free to swim, run, jump, and play in comfort. The Financial Gym. Fairygodboss. The Nue Co. The Nue Co.

Apparel 152

Apparel Financial Community Employee 152

Sword and the Script

OCTOBER 3, 2023

I do a lot of work in fintech – and all those vendors have financial professionals on staff. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Content picks PR ethics.

Analysis 154

Analysis Tools Software SMB 154

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

After all, product boycotts rarely succeed, for fascinating reasons. A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. But the reaction in the gay and trans community was swift and angry, and sales suffered.

Banking 212

Banking Nonprofit Twitter Advertising 212

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. To encourage social responsibility, create a culture of giving back to the larger community. Create an employee advocacy cohort.

Nonprofit 53

Nonprofit Community Employee Energy 53

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? What is the appropriate role of marketing in the midst of a crisis? Is there one? So we started talking.

Crisis 92

Crisis Marketing Healthcare Resources 92

Reputation Us

AUGUST 28, 2023

Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” David London “Clear, concise communication will lead to further understanding of innovation.” –Products will be more functional.

System 78

System Technology Banking Community 78

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Because when that happens, success depends on standard marketing metrics —the number of email addresses submitted, the amount of traffic to the website, leads generated, etc.

Community 28

Community Marketing Retail Measurement 28

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Try not to blatantly sell them your product or service, as that approach can turn potential customers off, especially early in the buyer’s journey. Speak to, not at your audience. Until next time!

Marketing 75

Marketing eBook Case Study Measurement 75

PRSay

APRIL 13, 2021

As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? It made our clients’ work easier, better and even financially safer — building loyal customers and repeat business. People noticed us.

Telecommunications 199

Telecommunications Community Ethics Financial 199

Stephen Waddington

DECEMBER 17, 2018

Community – the era of command and control is over, especially in networked agencies. Financial growth creates opportunity for promotion, new talent and investment in other agency priorities. In the UK a vibrant freelance market picks up the slack. X factor – every year hot agencies emerge that seemingly outperform the market.

Agency 114

Agency Marketing Energy Financial 114

Mindful Marketing

NOVEMBER 20, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health. We are also thankful for the communities we serve.

Nonprofit 84

Nonprofit Banking Retail Insurance 84

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community.

Crisis 151

Crisis Government Energy Community 151

Solo PR Pro

MAY 23, 2023

It’s important to make sure what we’re thinking about, and how we are thinking, is productive, positive, and sustaining. Tracey Piechocki, marketing strategist and second-generation owner of Illustrated Designs , a certified woman-owned small business, sat down to share how she and her team have leveraged a healthy mindset to succeed.

Customer Service 93

Customer Service Financial Small Business Groups 93

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” How to make more sales, be more productive, cut costs and increase the ROI. How to make more sales, be more productive, cut costs and increase the ROI. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. He must worry about productivity.

Twitter 78

Twitter Banking Financial Employee 78

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Try not to blatantly sell them your product or service, as that approach can turn potential customers off, especially early in the buyer’s journey. Speak to, not at your audience. Until next time!

Marketing 68

Marketing eBook Case Study Measurement 68

Cision

SEPTEMBER 12, 2017

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. And marketers believe this fact. Other ideas include: Managing customer communities.

Measurement 223

Measurement Media Financial Technology 223

Sword and the Script

JUNE 6, 2023

How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. How is it being used? Internal comms.

Survey 155

Survey Software B2B Pitching 155

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Reputation Us

JUNE 1, 2023

At our firm, ReputationUs , we ask “What if you stockpile goodwill and strengthen your reputation by having strong people, products/services, and processes? Is it the marketing department’s responsibility or is it higher up? If this reputation management task is handled by a committee, DO NOT consider it a marketing-only function.

Technology 78

Technology Interviews Reputation Crisis 78

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Try not to blatantly sell them your product or service, as that approach can turn potential customers off, especially early in the buyer’s journey. Speak to, not at your audience. Until next time!

Marketing 60

Marketing eBook Case Study Measurement 60

Shift Communications

JULY 26, 2022

With this, we can anticipate a different look and feel to the labor market. Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. During the “Great Recession” of 2008, nearly eight million people lost their jobs.

Brand 78

Brand Branding SEO Employee 78

Flatiron Communications

JANUARY 30, 2023

Title: “The High Cost of Going Green: The Financial Burden of Electric Vehicles” Synopsis: Electric vehicles (EVs) have been touted as the solution to reducing carbon emissions and fighting climate change. Another reason for the high cost of EVs is the lack of competition in the market.

Financial 36

Financial Government Community Energy 36

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The If my exchange conversion math is right, the company raised about $400 million and had a market capitalization of roughly $1.4 Signal AI assesses the biggest stories of 2020 with its product.

Pitching 154

Pitching YouTube Community Company 154

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Burrelles Fresh Ideas

NOVEMBER 28, 2023

Mental health is especially important for those who communicate and interact with the public. Whether you work in public relations, corporate communications, marketing communications, social media, or community relations, you communicate and make better decisions when you’re mentally and emotionally aware.

Financial 96

Financial Exercises Social Media Communications 96

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. A volunteer pitch that persuaded. Others are less obvious.

Community 40

Community Print Twitter Creativity 40

Mindful Marketing

JUNE 29, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Unfortunately, there are accidents in life. The nation’s pizza deliver leader is very good at getting its products from its stores to our doors, but it seems less confident about our ability to do the same. Cars collide. Homes flood.

Insurance 76

Insurance Insurance Financial Writing 76

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Financial performance should not be the only measure of success. Brands are more than their products and services today. Takes the time to communicate through videos.

Ethics 218

Ethics Exercises Energy Corporate 218