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PR Tips and Hacks for a Small Business

The Proactive Report

You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on. When that story was told it generated a ton of interest in the community and the media. Alignable has local groups you can connect with. Customize your messaging.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return. The exception may be local and hyper local print that connects directly with communities. Fashion and design Fashion meets personal protection equipment (PPE).

Tourism 118
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Mind Matters: How a Better Headspace Can Help Us Navigate Aging

PR for Anyone

An example of this shift is the evolving perception of aging and fashion among celebrities over 50—the idea that age should dictate how one dresses or looks has been debunked. It is helpful to frame questions thoughtfully to avoid making loved ones feel defensive or cornered, especially when addressing memory problems or financial concerns.

Groups 130
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

“Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. What are those non-financial factors?

Survey 81
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Why Your Marketing Team Shouldn’t Lead Community Outreach Efforts

prTini

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Of course the company benefited from the campaign financially, but the heartbeat of the campaign was a genuine effort to fight body shaming. Developing New Community Outreach Metrics.

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7 Examples of Successful Press Release Boilerplates

Cision

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking.

Examples 225
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International Perspectives From PRSA’s Global Affairs Committee

PRSay

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. The Bank of England, Barclays and Lloyd’s of London are among London’s oldest financial institutions to recently apologize for or acknowledge links to slavery.