Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

Cision

DECEMBER 1, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking.

Examples 225

Examples Insurance Insurance Fashion 225

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Of course the company benefited from the campaign financially, but the heartbeat of the campaign was a genuine effort to fight body shaming.

Community 28

Community Marketing Retail Measurement 28

Cision

NOVEMBER 29, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking.

Examples 167

Examples Insurance Insurance Fashion 167

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. There are financial costs that often cannot be sustained. To put it another way, predictions are equal parts analysis and aspiration. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

NOVEMBER 30, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking.

Examples 65

Examples Insurance Insurance Fashion 65