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Facebook Unfriends News, and it’s a Shame

Flack's Revenge

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Just recall the headlines: May 2016 – Facebook is accused of liberal bias in the feed. Just recall the headlines: May 2016 – Facebook is accused of liberal bias in the feed. March 2017 – Facebook launches new AI tool to fight fake news.

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Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives.

Local 128
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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. While based on the US experience, the piece has relevance for the Australian PR practitioner.

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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

In the first month of the crisis Facebook reported an increase of 50% in usage of its services. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media.

Print 102
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Depressed and depressing: the state of UK news media

Stephen Waddington

The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. Facebook and Google account for almost 60% of the online advertising market. Facebook and Google account for almost 60% of the online advertising market.

Print 115
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CASE STUDY - Using current events to land in the media

PR for Anyone

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. The specific program is Coast Live that highlights local businesses. SPOILER ALERT: YES!

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

SEO 120