PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. How can communications professionals show leadership to help counter this epidemic of incivility?

Employee 146

Employee Crisis Reputation Creativity 146

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020.

Measurement 92

Measurement Communications Survey B2B 92

Wadds Inc.

MARCH 19, 2024

In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees. It’s measured by means of employee engagement. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.

Internal 78

Internal International Communications Employee 78

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR for Anyone

JANUARY 28, 2024

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. So, says Propel, which provides PR software. Is that good?

Report 105

Report Publicity Marketing Pitching 105

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Lately, there has been a shift within the investor community to evaluate organizations on their Environmental, Social and Governance (ESG) initiatives.

Travel 144

Travel Community Employee Government 144

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. The very nature of animal abuse/neglect is emotional.

Case Study 82

Case Study Study Guidelines Internal 82

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

JUNE 9, 2015

The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies. The Secret to Scale is Employees. As marketers we instinctively want to put a gate on content as a means to measure short-term impact. The secret to scale is employees.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Reputation Us

MARCH 27, 2023

Viewed in this light, ESG can be presented as a public relations move, or a way to profit from the higher motives of customers, investors and employees. PWC studied 202 publicly traded large U.S. PWC studied 202 publicly traded large U.S. ESG can sometimes become good for the brand, but not foundational to company strategy.

Reputation 78

Reputation Corporate Survey Employee 78

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

Bianchi Biz Blog

JULY 1, 2021

We’ve all seen the headlines … read the articles … review the studies … and spoken to clients about this hot topic. Our research showed there was scant ESG data and insight specific to the mobility supplier community. According to this article , the study revealed the current and future U.S. SK Group surveyed 1,500 U.S.

Automotive 97

Automotive Technology Communications Mobile 97

Reputation Us

JANUARY 3, 2020

ReputationUs and DHM Research recently conducted an inaugural study on the importance of corporate reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. In addition, 85 percent of responders said they feel positive about companies that are involved in their communities.

Reputation 60

Reputation Corporate Survey Employee 60

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In the era of accountability, CEOs must back their public proclamations with measurable performance. The initial acclaim grew into frustration when nothing changed.

Company 187

Company Employee Internal International 187

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 28, 2021

The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. However, the vendor community observed that title could both help them develop secure software products and security processes – because product breaches be a configuration problem.

Survey 111

Survey Software Technology Tools 111

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence.

Media 105

Media SEO Analytics Analysis 105

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 93

Policies Energy Government Crisis 93

Sword and the Script

JULY 6, 2021

Owler provides business information on companies that’s crowd-sourced on “ranging from private company revenue estimates, strength of competitors, CEO approval ratings, employee headcount, growth trends, corporate hierarchy, rate of innovation, diversity, culture, employee trust, and more.”. Employee comms merger.

Pitching 88

Pitching Report Software Survey 88

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. If you enjoyed this post, you might also like: PR measurement. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 97

Social Media Conference Media Corporate 97

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists.

Survey 116

Survey B2B Marketing Interviews 116

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

MaccaPR

OCTOBER 3, 2016

According to the Global Reporting Initiative (GRI), a global standard-setting organization and authority on the subject, a corporate sustainability report is a tool that can help your company measure, understand and communicate its economic, environmental, social and governance performance (positive or negative) to its stakeholders.

Corporate 71

Corporate Report Survey Government 71

PRSay

NOVEMBER 19, 2016

As an entrepreneur with employees, I had done well for myself with regard to obtaining and keeping clients happy. I had communicated with clients about the change, and had ended the lease on my office space. Sadly, I had to let my employees go, but you really can’t run a business just to keep people employed, which is what I was doing.

Energy 60

Energy Employee Mobile Technology 60

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Among the many reasons for occupational stress, studies cite a lack of control. My other thought relates to whether and how we could – or should – measure happiness. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Reputation Us

MAY 1, 2019

A 2019 survey conducted by DHM Research and ReputationUS (RepUs) indicates that 85% of responders feel positive about Oregon companies that are involved in their communities, and have an even higher positive impression when: Employees receive paid time-off to volunteer in the community. themselves and what they do.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Waxing UnLyrical

SEPTEMBER 9, 2013

Why: In this post for SteamFeed , Jayme Soulati studies the effects that cyber crime can have on PR relations and shares ways PR pros can prepare for potential crises. What Are Your Employees Doing When You’re Not Around? The PR Implications Of Cyber Security. Top 6 Ways to Use Evernote for Business. Why: Because of #s 1-6 above!

Employee 79

Employee Resources Facebook LinkedIn 79

Ethical Voices

AUGUST 22, 2022

She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. She discusses a number of important issues, including: The ethical challenges of weaponized communication. My team and I, as we study the science, recognize the common theme here.

Ethics 75

Ethics Communications Agency Technology 75