Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study.

Case Study 40

Case Study Study Measurement Pinterest 40

Onclusive

AUGUST 9, 2021

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Rapid response According to a recent Capterra study , more than three in four business leaders who have activated crisis communications plans in the past say they’d increase the tools used for communication. Thus, PR professionals should be on the lookout for new tools for rapid-response communications.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

MARCH 3, 2022

This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course. It’s the largest B2B tech conference in the U.S. MarTech Conference (March & September, Virtual).

Conference 304

Conference B2B Content Marketing Case Study 304

Sword and the Script

OCTOBER 7, 2014

The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”. He rattled off a bunch of answers to prove his point.

Content Marketing 127

Content Marketing Study Marketing Survey 127

Cision

APRIL 7, 2017

Beyond showing “a number,” an earnings guidance mosaic will present shareholders some tactile measure on how a corporation is goaling and tracking themselves towards building shareholder value. And that still worries corporate management reports a new Rivel Research Group study of 976 North American and European companies.

Study 120

Study Meeting Corporate Data 120

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. The very nature of animal abuse/neglect is emotional.

Case Study 98

Case Study Study Guidelines Internal 98

Stephen Waddington

JUNE 20, 2022

Six months into PhD research studies I know more and more about less and less. I’ve been publishing my research diary as I progress in my studies as a PhD research student. Academic study strips back a subject to its foundation and rebuilds it around a hypothesis to create new knowledge that is tested by peers.

Publicity 190

Publicity Study Public Affairs System 190

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Which communications assets can we use to make our kindness campaign a success?

Employee 155

Employee Crisis Reputation Creativity 155

Onclusive

AUGUST 22, 2017

Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Wadds Inc.

JANUARY 22, 2023

There is no formal definition within management, there are countless worldviews, competency and the need for training is well understood but largely ignored, best practice is an aspiration practised by a fifth of organisations rather than the norm, and outputs are rarely measured in terms that management understands.

Publicity 122

Publicity Case Study Study Ethics 122

Stephen Waddington

APRIL 25, 2022

My initial study of the body of knowledge in public relations reveals an immature profession. There are very few communities, events, or shared media. These contradictions have become a daily part of studying public relation practice. There’s a whole sphere of debate around the measurement of our work.

Publicity 189

Publicity Study Internal International 189

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”.

Creativity 78

Creativity Study Survey Advertising 78

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. So, says Propel, which provides PR software. Is that good?

Report 108

Report Publicity Marketing Pitching 108

Wadds Inc.

MARCH 19, 2024

Business value of international communications The Gallagher State of the Sector 2023/24 report sets out the business case for internal communications based on its contribution to culture, strategic alignment and value creation. It’s measured by means of employee engagement. I’d go further and add productivity and profitability.

Internal 78

Internal International Communications Employee 78

Wadds Inc.

DECEMBER 16, 2022

I’m developing my studies around three principles that have emerged from my work. education, training, measurement…) but only exceptional practitioners realise their optimal potential. Research community I’ve managed my study around full-time work. There’s an incredible research community in public relations.

Report 98

Report Study Community Training 98

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Onclusive

AUGUST 30, 2023

We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability. Encouraging and showcasing customer testimonials, reviews, and user-generated content can build a sense of community and trust around your brand.

Brand 195

Brand Branding How To Reputation 195

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts.

Social Media 130

Social Media Measurement Tools Data 130

The Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. CASE STUDY : Mizuno Mezamashii Run Project. What to Measure. Not everyone is good at it. Tracking ROI and tying earned media impact to business goals. .

Case Study 100

Case Study Media Study Measurement 100

Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. Eigenvector centrality, the computing method behind our network graphic, may seem like a mouth-full but it’s simply the measure of influence (and reach) of any given user in a network. We’d counsel G.W. In the case of G.W.

Case Study 92

Case Study Crisis Study Strategy 92

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Industry participation Get actively involved with the B2B tech community. Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools.

B2B 78

B2B Strategy Communications Case Study 78

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. But public relations is seemingly the profession that never learns.

Case Study 201

Case Study Conference Exercises Print 201

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Lately, there has been a shift within the investor community to evaluate organizations on their Environmental, Social and Governance (ESG) initiatives.

Travel 145

Travel Community Employee Government 145

Stern + Associates

JANUARY 26, 2023

According to a 2022 study by ADP , seven out of every ten workers have contemplated a major career pivot this year – leaving leaders around the world struggling with “the great Re (-signation, -set, -negotiation, -think)” as well as its cousin “quiet quitting.”

Employee 111

Employee Company Marketing Case Study 111

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Agility PR Solutions

FEBRUARY 27, 2019

Our studies demonstrate that market research is not driving insights regarding the effectiveness of new media platforms. It’s time the market research community takes a new approach to measuring ad effectiveness, beyond […].

Media 95

Media Advertising Advertising Study 95

Sword and the Script

NOVEMBER 8, 2022

An index is defined as “an indicator, sign, or measure of something.” Meltwater rolls out an online customer community. Meltwater launched an online customer community for its 27,000 global customers. The community is an online, self-service forum for Meltwater customers to share challenges, knowledge and experiences.

Corporate 78

Corporate Reputation Case Study Employee 78

Stephen Waddington

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

DECEMBER 28, 2022

Read more: Communications Influence with C-Suite Grows [Gartner Survey]. According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum].

B2B 118

B2B Marketing Survey Software 118

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

Stephen Waddington

JULY 16, 2022

Academic study strips back a subject to its foundation and rebuilds it around a hypothesis to create new knowledge that is tested by peers. My study was originally motivated by observing how public relations contributed to organisational innovation and was elevated during COVID-19. A community of practice That’s not my line.

Publicity 78

Publicity Study Public Affairs Government 78

Wadds Inc.

JUNE 20, 2022

Six months into PhD research studies I know more and more about less and less. I’ve been publishing my research diary as I progress in my studies as a PhD research student. Academic study strips back a subject to its foundation and rebuilds it around a hypothesis to create new knowledge that is tested by peers.

Publicity 96

Publicity Study Public Affairs System 96

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Mindful Marketing

JUNE 22, 2015

In the graph, Social Media Community Management is at the top of the list with 39.7% In addition, we’re mildly encouraged to see that Measurement and Analytics was listed in the same chart as important by 31% of the research study respondents. Managing a social media community is cool. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. I thought measurement was Darth Vadar, hated it.But felt it was imp.

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70