Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose?

Financial 145

Financial Marketing Survey B2B 145

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. It may feature unintuitive interfaces, causing employee confusion and frustration.

Internal 95

Internal International Communications Employee 95

Remote PR Jobs

SEPTEMBER 25, 2023

And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant). A lack of inclusion can sometimes be seen in employee surveys.

Agency 100

Agency How To Survey Employee 100

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Discover the top advice these six award-winning thought leaders are giving today’s leaders about cultivating an inclusive culture that empowers all employees. However, not all workforces are alike.

Internal 107

Internal International Groups Employee 107

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Study 123

Case Study Study Company B2B 123

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. The breakdown for the top metrics for each segment follows below.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Businesses spend millions on brand reputation and community service. But a reputation can unravel quickly when a public-facing employee mistreats a customer, and the customer takes the case to the social mob.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. There is a relatively high proportion (21%) of adults paying for online news and Finnish news remains the most highly trusted among the countries surveyed. This applies to the media also.

Radio 59

Radio Pinterest Television Government 59

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. They want to acquire new customers, according to the survey.

Survey 112

Survey Software Technology Tools 112

Stern + Associates

MAY 8, 2023

According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. Join Conversations and Communities By using industry-specific hashtags, B2B companies can participate in discussions, answer questions and share their expertise with others in their field.

B2B 111

B2B Social Media Company SMB 111

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. More and more crisis communication events that interrupt the general flow of work in our area.”.

Communications 122

Communications Crisis Internal International 122

Stern + Associates

MAY 17, 2023

In a new MIT Sloan article, “ The Unequal Rewards of Peer Support at Work ,” Hadley and co-author Nancy Baym of Microsoft Research surveyed over 800 U.S.-based Every employee deserves a high return for investing in their workforce community, regardless of their demographic characteristics.”

Employee 94

Employee Groups Community Strategy 94

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Businesses spend millions on brand reputation and community service. But a reputation can unravel quickly when a public-facing employee mistreats a customer, and the customer takes the case to the social mob.

Customer Service 156

Customer Service Employee Reputation Leadership 156

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 190

Employee Policies Agency Study 190

PRSay

JANUARY 19, 2021

The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”. Trust scores have dropped for government leaders, CEOs, journalists and even religious leaders.

Government 157

Government Report Survey Media 157

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). He lamented its abuse as a means of community engagement with a variety of marketing audiences or publics.

Engineering 98

Engineering Television Travel Financial 98

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 180

How To Employee Survey Exercises 180

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. Surveys and focus groups are a good way to do this. It’s okay to promote your superstars; their successes can inspire other employees.

Reputation 78

Reputation Insurance Insurance Employee 78

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. The first notable difference in these two works is that Earnshaw is an outsider; the modern authors are practitioners in the field.

Employee 77

Employee How To Internal International 77

Reputation Us

OCTOBER 4, 2021

Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. This can affect your employees, customers and community—and your own reputation. Engage Your Constituents.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. This can affect your employees, customers and community—and your own reputation. Engage Your Constituents.

Reputation 78

Reputation Crisis Management Employee Government 78

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 26) “I help my boss communicate his goals and priorities to the entire workforce.”.

Employee 148

Employee Print Writing Survey 148

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). Regardless of structure, communicators should focus on being valued and invested in by top leadership.

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. Give our services a try. Content picks.

Tools 100

Tools Survey Pitching Analytics 100

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Conversely, undesired consequences can emerge when employees believe their ability to advance in an organization is hindered by bias on the part of their superiors, co-workers or clients.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

PRSay

DECEMBER 10, 2020

In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. Do your employees need to be trusted and empowered, granted resources or nudged toward excellence? To find out, internal communicators should become reporters within their organizations.

Communications 157

Communications Nonprofit Employee Film 157

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? Then we look at your impact on your communities. And we look at your leadership and reputation. One is mixed into the survey process itself. It has a couple of component pieces.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? Then we look at your impact on your communities. And we look at your leadership and reputation. One is mixed into the survey process itself. It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Reputation Us

MARCH 19, 2021

However, a significant portion of a deal’s value for the acquiring credit union is often eroded by member attrition due to poor post-merger communication with acquired members. Of the acquired clients surveyed, 48% had either already switched financial institutions or reported a switch was likely. Externally to existing members.

Reputation 78

Reputation Financial Banking Employee 78

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

PRSay

AUGUST 6, 2019

They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees. Gen Z is eager to engage with brands via unique experiences.

Television 158

Television Instagram Consumer Newspapers 158

David PR Group

JULY 13, 2016

Harris surveys consumers, asking them to rate companies across six key dimensions: 1) products and services, 2) emotional appeal, 3) social responsibility, 4) workplace environment, 5) financial performance, and 6) vision and leadership. The data is crunched and each company in the survey earns a “Reputation Quotient.”

Reputation 40

Reputation Measurement How To Financial 40

MaccaPR

JANUARY 8, 2021

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 To me, that says they weren’t listening on TikTok.”

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

NOVEMBER 14, 2023

That’s according to the 14 th annual content marketing survey by the Content Marketing Institute (CMI). Every year the survey looks at budgets and trends – and seeks to establish some benchmarks. This is a marketing leadership problem. Some 894 responses from B2B marketing answered the poll this year.

Content Marketing 182

Content Marketing B2B Marketing How To 182

PRSay

JANUARY 6, 2021

L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Having negative issues come out this way is far better than having employees leave because of them, or worse, having the issues make headlines, as happened recently with Ubisoft and Washington’s NFL team. Take L’Oréal, for example.

Communications 197

Communications Viral Fashion Public Affairs 197

PR 20/20

JUNE 25, 2019

According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”. The future of marketing is more intelligent and more human. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52