PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there.

Video 52

Video Instagram YouTube Creativity 52

PR for Anyone

AUGUST 11, 2021

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. Here’s a video I did recently about personalizing the pitch: Sending a Press Release? If you’re sending a blanket press release which you know I definitely don’t recommend. You’ve finally done it.

Pitching 223

Pitching Media Television How To 223

ImPRessions - Crenshaw Communications

JUNE 22, 2021

One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. Twitter Spaces is seeking to offer a more inclusive environment.

B2B 405

B2B Social Media Media Instagram 405

Flack's Revenge

DECEMBER 12, 2018

It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers. Definitely. Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted. What comes after social media?

Instagram 214

Instagram B2C YouTube Facebook 214

Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild. Make it about your team, and you’ll reach your community’s hearts. It’s about your community.

Brand 256

Brand Branding Social Media Employee 256

5W PR

DECEMBER 26, 2019

COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Their intent is to show photos and videos to develop stronger relationships with both current and potential clients. . USP SHOWCASE. CHATTERBOX.

Marketing 113

Marketing Instagram Media SEO 113

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. Alex Munson, the newly appointed PR and Events Manager at 505 Games , joins us to discuss video game PR, the burgeoning eSports economy and his upcoming challenges.

Film 160

Film Video Community Social Media 160

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And there’s actually not a lot of definitive research on the benefits of social engagement by CEOs. As PR experts know, social sites are communities, and they can be tools for listening to media, customers and stakeholders. A blog can also help mix it up with guest posts, video entries or interviews. What’s going on?

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Communications Conversations

JANUARY 20, 2022

But, it’s definitely true. And, it’s definitely not built into Google searches nearly as much as blog and other online content is. Second, social and online audio squares with what I believe will be a big trend in 2022: More niche communities. 2 – Audio isn’t as searchable as blog content.

Brand 113

Brand Branding LinkedIn Twitter 113

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. I definitely have more thoughts on the skills the social media pro of 2022 should have. Community management.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

NOVEMBER 8, 2021

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Here’s what we’re after: We’re looking for someone with at least 2-3 year’s PR experience, with a definite interest in all things PR and social media.

Crisis Management 62

Crisis Management Agency Crisis Social Media 62

Sword and the Script

AUGUST 8, 2023

Most companies publish case studies in both HTML (74%) and PDF formats (73%); and More than half (56%) want to try video case studies – but 69% say video is hard or very hard to get customers to agree to, compared to 40% that say the same for text. click image for higher resolution) Here are some other findings that stood out.

Case Study 130

Case Study Study Company B2B 130

Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. Whilst these are impressive stats, LinkedIn Live outshines these figures with an average of 24x more comments and 7x more reactions than native video.

LinkedIn 62

LinkedIn Video Social Media Film 62

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? Its analytics need a facelift and the fact that one campaign cannot promote both images and video ads is elementary. Brands today are built on social.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

PR for Anyone

OCTOBER 6, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Making a difference in a community or a person’s life can be inspiring enough to end up on TV. She’s definitely not going to have words. Pitch it to the media!

Pitching 130

Pitching Television Energy Interviews 130

Communications Conversations

DECEMBER 7, 2021

Which, should definitely alter your strategy in the year ahead. 3: Get a handle on your existing social communities. Review social demographic info on your existing communities. How are photo posts performing vs. video posts? #5: How large are their social media communities? Look at format, too. What kinds are not?

Social Media 104

Social Media Media LinkedIn Facebook 104

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B audiences are by definition narrower than their mass-market counterparts, which makes it easier to target them with relevant social campaigns. Build a community. The video stories are shared on all other social channels. It’s all about video. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

OnePitch

JULY 28, 2022

You can also watch Anita’s videos loaded with information surrounding her pitch tips, relationship-building advice, and more on the OnePitch YouTube channel. Those are just some examples that I’ve definitely clicked on in the past.”. Pitches = startups & founders. Learn more about Chain Reaction here.

Pitching 79

Pitching YouTube Trends Report 79

Sword and the Script

AUGUST 15, 2023

A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. I don’t think it holds up anymore and studies, while not definitive, increasingly support that viewpoint. This has taken a long and complex sales cycle in B2B – and made even longer and involves more decision makers.

B2B 124

B2B Study Survey Software 124

Prohibition

NOVEMBER 30, 2020

Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends. Reels invites you to create fun videos to share with your friends or anyone on Instagram. Reels invites you to create fun videos to share with your friends or anyone on Instagram.

Instagram 62

Instagram Social Media Fashion Media 62

Cision

OCTOBER 9, 2017

To learn more about this new opportunity, view the video or read the transcript below. What Can Journalists And Communicators do About Fake News? And you can definitely understand why. The thing that’s really changed with social media and the journalism community is its created a mechanism by which people can talk back.

Journalism 202

Journalism Communications Survey Study 202

OnePitch

JULY 5, 2022

Video calls are fine or – I’ve done virtual coffee, and I know it sounds awkward. But I think my personal preference, it definitely will depend also just in terms of what the COVID cases look like in my community. 00:13:41] BB: So you’re open to the videos, but coffee depending on transmission rate perhaps?

Pitching 96

Pitching System Video Meeting 96

Prohibition

APRIL 7, 2022

If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter. Employee advocacy is therefore definitely worth considering for your strategy.

Instagram 62

Instagram Social Media Trends Media 62

OnePitch

MAY 10, 2022

So, okay, Anita, we talked a little bit about this on the videos. Those are just some examples that I’ve definitely clicked on in the past. “I So I will definitely cover an embargo, if it’s interesting to me, and it’s in my beads. You definitely can pitch us. 00:03:44] BB: There you go. Once or twice.

Pitching 52

Pitching Interviews Trends YouTube 52

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. The result: a new definition of professionalism. Our shared experiences deflated traditionally held beliefs that informality and productivity are mutually exclusive.

Communications 158

Communications Nonprofit Employee Film 158

OnePitch

MAY 17, 2022

We already had a fun time, Margo, with our videos so far. What is Capital B? “…our mission is to cover Black communities across the country.”. [00:02:10] Lauren and Akoto, and our mission is to cover Black communities across the country. We cover big issues affecting the Black community from a national perspective.

Pitching 52

Pitching Local Film Report 52

Communications Conversations

SEPTEMBER 10, 2019

” And yes, Cheddar is that media outlet that posts those crazy videos on LinkedIn (see below–robot gardens are a thing!). The network sees more than 400 million video views a month and draws in a young millennial audience from ages 25 to 34. ” Its social distribution network isn’t huge (just 238.9K

How To 79

How To Media YouTube Twitter 79

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

Enterprise 227

Enterprise Agency Radio Fashion 227

Newsfile

FEBRUARY 28, 2024

A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. Generative AI refers to artificial intelligence capable of creating new content , such as text, images, music, or video, by learning from existing data. Extended PR Definitions for Professionals 29.

Viral 52

Viral Crisis Communications SEO Reputation 52

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Once you are set up, follow these best practices: Include a photo, video or GIF with your posts. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions.

Social Media 149

Social Media Marketing Media Facebook 149

Communications Conversations

MARCH 25, 2020

It has a short video explaining how to make the masks. I know both brands promoted it across social media–and it definitely received some media attention as well. Any good social media effort also needs solid community management. It hits all the right notes. But BCBSMN didn’t stop there.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

OnePitch

AUGUST 16, 2022

As an editor, I’m responsible for a much wider breadth of subject matter for all of my different reporters who are covering different things, like cybersecurity, or surveillance, or like online communities and influencers. And that’s in another video. 00:09:58] BM: Definitely, especially exclusives. That’s it.

Pitching 79

Pitching Government Writing Report 79

Burrelles Fresh Ideas

NOVEMBER 28, 2023

For them, the holiday season is most definitely not the happiest time of the year. Mental health is especially important for those who communicate and interact with the public. This may be one of their oldest videos on YouTube , but I laugh every time I listen!

Financial 96

Financial Exercises Social Media Communications 96

Contently - Strategy

SEPTEMBER 20, 2022

Market research or consumer surveys relevant to your audience, for example, could be expanded through social video posts. You should also run all text-based content—including video scripts—through a plagiarism checker before that content goes live. Add your logo to graphics, videos, and other visual content.

Social Media 126

Social Media Ethics Trends Viral 126