ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Employees are in charge. But in 2022, employee engagement will be the new recruitment. This bodes well for PR professionals who focus in employee and community relations. The bits of code have long been used to track web visits and collect data to drive ad targeting. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

5W PR

SEPTEMBER 20, 2024

Media planning agencies can help businesses create a culture of continuous learning and growth by delving into audience insights, crafting compelling messages, selecting optimal channels, and leveraging data-driven analysis. The insights derived from this process prove invaluable for both external marketing and internal communication.

Media 78

Media Employee Internal International 78

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Corporate Communications As companies grow, corporate communications become more important.

Training 195

Training Media Training Crisis Communications Reputation 195

NewsWhip

APRIL 14, 2020

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. BL: How does data inform all of the work you do?

Data 148

Data Public Affairs Crisis Analytics 148

Onclusive

OCTOBER 22, 2020

The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator. Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. As companies grow, corporate communications become more important. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

NewsWhip

APRIL 17, 2023

Reddit effectively sifts through content that goes against its site-wide policies, moderators then take down any content that goes against their community rules, and finally content users find most valuable surfaces through Reddit’s upvoting and downvoting system. “It The members within those communities are also highly engaged.

Reddit 147

Reddit Report Chemicals Sports 147

Buzzstream

OCTOBER 30, 2024

Data, Stats & Reports , and Informational Content were the most successful strategies for gaining links while avoiding penalties. Data-driven content (primarily proprietary data) provides “information gain.” Another reason is that proprietary data is inherently pitchable. 13 sites were hit by Helpful Content Updates.

Analysis 114

Analysis SEO Data Software 114

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Corporate reputation, and therefore, business growth are increasingly impacted by a company’s ESG score.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Corporate Communications. Social Media & Community Management. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Contently - Strategy

AUGUST 16, 2024

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. While LinkedIn offers a wide range of B2B marketing tools and features, at its core, it’s still an online community, and GE hasn’t forgotten that. Not only does this attract top talent, it also humanizes its brand.

LinkedIn 111

LinkedIn Examples Branding Brand 111

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. But it can be advantageous to loop in the PR team before data parameters and goals are set. For one thing, good PR campaigns are increasingly informed by data.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 190

Employee Policies Agency Study 190

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Discover the top advice these six award-winning thought leaders are giving today’s leaders about cultivating an inclusive culture that empowers all employees. However, not all workforces are alike.

Internal 133

Internal International Groups Employee 133

Sword and the Script

OCTOBER 3, 2023

The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Meltwater gamifies customer community.

Analysis 142

Analysis Tools Software SMB 142

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . That’s requires gathering and analyzing data. Once you have the data. use that old PR skill called content analysis.

Social Media 162

Social Media Media Analysis Comparison 162

Barokas

SEPTEMBER 11, 2017

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. It may feature unintuitive interfaces, causing employee confusion and frustration.

International 97

International Internal Communications Employee 97

5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

Stephen Waddington

JULY 3, 2022

The public health emergency has provided researchers with a unique set of circumstances and wealth of data to investigate. The event was pitched as a reboot of internal and external communication for stakeholders. The lack of proactive community management meant that misinformation was rife in comments.

Communications 129

Communications Software Study Internal 129

PR for Anyone

JANUARY 28, 2024

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

5W PR

FEBRUARY 26, 2024

Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities. Leverage data and insights to personalize all PR efforts. Open communication, active listening, and addressing their feedback demonstrate authenticity and build trust that lasts.

Strategy 78

Strategy Branding Brand Product Launch 78

PR in High Definition

JUNE 20, 2024

Small actions such as actively engaging with external communities, or employee surveys that unearth genuine issues, can bring unintended consequences. For example, you might have great employee morale, but half of your customers may be disgruntled. This is the stage where you must prioritise areas that need fixing, fast.

Reputation 62

Reputation Strategy Employee Survey 62

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. The Annenberg research team acknowledges this weakness and suggests that the data offers numerous directional insights into the attitudes of the public relations community.

Publicity 105

Publicity Corporate Employee Energy 105

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Branding 284

Branding Brand Small Business Retail 284

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. This makes them easily accessible and transparent; ensuring that data cannot be tampered with, because they are verified by multiple nodes.

Reputation 78

Reputation Web System Data 78

Bianchi Biz Blog

OCTOBER 14, 2021

related to Employee Health / Safety. related to Community. 3% related to Data Security. 56% covered Employee Health / Safety. While not covering these seven key topics: 60% did not cover Community. 76% did not cover Data Security. Here’s the category breakdown. related to Environment / Energy.

Report 77

Report Automotive Government Energy 77

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

5W PR

JUNE 19, 2024

Cybersecurity has become an incredibly valuable field, and so is the reputation of companies that safeguard the data of both big and small companies. How Cybersecurity PR Impacts Stakeholder Engagement Engaging with stakeholders – customers, partners, investors, and employees – is all about building trust and engagement.

Reputation 78

Reputation Company Case Study Leadership 78

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. Grace Platon , Communications Strategist, Communicate Grace , LLC . Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. That disparity needs to change!

Branding 90

Branding Brand Marketing Ethics 90

Reputation Us

MARCH 27, 2023

Viewed in this light, ESG can be presented as a public relations move, or a way to profit from the higher motives of customers, investors and employees. Companies that don’t adapt may find themselves at odds with their customers, employees, investors, regulators — and their good reputations. PWC studied 202 publicly traded large U.S.

Reputation 78

Reputation Corporate Survey Employee 78

Sword and the Script

JUNE 13, 2023

More journalists are using data to decide what to cover According to the survey, “40% of journalists say they are relying more on data this year (views, engagement, demographic data, etc.) Further, more than half (54%) “say they are relying on” data about the amount. (click image for higher resolution) 5.

Journalism 127

Journalism Media Relations Report Media 127