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From Crisis Point to Turning Point

Maxim Behar

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Lord Bell went live on the BBC to allege that he had nothing to do with the negotiated contract.

Crisis 64
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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

Three key takeaways include: Reddit and Twitter are helping drive the spread of climate misinformation – The research found 50 organizations drove 22,000 climate tweets that created clusters of misinformation. Additionally, many of these news outlets have content teams to help native advertisers write copy.

Ethics 80
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People Are Not Props – Christie Goodman

Ethical Voices

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. Possibly including your walking ethical challenge of your boss, what is the most difficult ethical challenge you’ve ever confronted in your career? People are not props.

Ethics 79
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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Understanding what ethics in measurement means can be varied.

Ethics 47
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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

The banking community has some unique dynamics… Scar tissue. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. And while reasonable people can disagree about the cause, there’s no debating the effect: Depositors lost faith. They lost confidence. They didn’t trust the bank.

Banking 82
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What Is This “Free Time” Of Which You Speak?

Waxing UnLyrical

I respectfully offer the below as a gentle reminder of how not to communicate ever, but particularly in a time of crisis: Please do not go from primarily transactional (“come see this concert at our venue!”) Because once a crisis hits, everyone and their brother is trying to get your attention.

Crisis 82
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How 2020 Has Highlighted the Importance of Being Open and Honest

PRSay

Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. Even communications-based organizations like social media giants Facebook and Twitter are grappling with issues around transparency.

System 158