Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. A recent case study highlights the issue.

Trends 157

Trends Publicity Marketing Case Study 157

Sword and the Script

JUNE 20, 2023

Yet year after year and study after study show reporters and journalists are active and engaged on Twitter. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. This is audience identification 101.

Twitter 128

Twitter Survey Journalism Social Media 128

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Trends 185

Trends Storytelling Corporate Leadership 185

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. The results?

Survey 95

Survey Industry Leadership Study 95

Communications Conversations

NOVEMBER 2, 2017

I also think we benefitted from the love our community has for the Twins. Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). Prior to the stadium being set up for football, the whole idea was sort of theoretical. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET. Read more.

Social Media 150

Social Media Pitching How To Media 150

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner.

Communications 171

Communications Nonprofit Training Study 171

Wadds Inc.

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a Professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. Speaking live from Ukraine, Oltarzhevskyi said that communication had become a tool of war that had yet to be recognised by humanity.

Communications 59

Communications Software Internal International 59

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion. Despite being different from journalism, PR press releases are often the foundation for news stories.

Journalism 52

Journalism Corporate Software Analytics 52

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. After her time at the community health non-profit and a stint as an associate at PRSA, a former colleague recruited her to be the marketing manager at a new performance marketing company.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

PRSay

APRIL 15, 2021

If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group.

Company 187

Company Employee Internal International 187

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. Anne Isenhower, Anne Isenhower Communications. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. 5 solo PR pros share how they structure their work day.

Meeting 98

Meeting Writing Pitching Case Study 98

Solo PR Pro

SEPTEMBER 21, 2021

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. I’m kind of a pack animal — I like joining communities and being part of a bigger team,” she says. From freelance to firm.

Meeting 91

Meeting Retail Groups Hotels 91

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

The Hoffman Agency

FEBRUARY 8, 2022

The years passed, and things changed, but my goal of pursuing a career in journalism remained. Fortunately, my school offered career counseling, and they suggested I major in cultural studies as it seemed to combine my strengths and interests. This was all incredibly fun and renewed my passion for communications.

Social Media 36

Social Media Travel Engineering B2B 36

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. As such, the vast majority of public issuers utilize newswires to ensure broad and simultaneous reach to the investing public.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

FEBRUARY 26, 2019

The pitch was about a study they had done. The reporter responded she hadn’t seen the study yet and would review it. The interesting thing is, I had pitched her on that study by email already. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Cision

SEPTEMBER 8, 2016

I also will expand the capabilities and client base for our crisis communications practice based on my corporate experience as the Public Information Officer for a Fortune 100 company. What are your secrets for crisis communication success? You’ve handled some major brand crises. Images via Pixabay: 1 , 2 , 3.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 93

Agency Trends Marketing Survey 93

PRSay

AUGUST 1, 2016

The practice of public relations in the United States has undergone dramatic changes, not only to the ways in which practitioners communicate and do business, but also in the actual demographics of its practitioners. corporations and major public relations agencies are making small but impactful changes to transform the industry.

Resources 60

Resources Education Ethics Corporate 60

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Growth of independent journalism. “We The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams.

Marketing 214

Marketing Content Marketing Social Media Employee 214

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

Interviews 48

Interviews Radio Journalism Newspapers 48

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. My experience in military communication was essential to being able to contribute effectively to these campaigns.

Policies 120

Policies Internal International Public Affairs 120

PR 20/20

APRIL 1, 2021

Through a mix of long nights (studying this time, instead of partying), second chances and serendipity, I was accepted into the Ohio University E.W. Scripps School of Journalism spring quarter of my junior year. Private Slack community. Our roadmap is focused on three primary areas of community, education and technology.

Education 52

Education Marketing Conference Agriculture 52

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She has even found time to study politics and culture at Kingston University in London.

Sports 0

Sports Leadership Internal International 0

Beyond PR

SEPTEMBER 29, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. Sometimes, it feels like paid media budgets are invincible.

Media 57

Media Advertising Advertising Measurement 57

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. She’s so great.” ” I’ve heard it more than once. Believe me. It’s so true.

Banking 113

Banking Sports Financial Corporate 113

Solo PR Pro

MAY 1, 2018

Then, vow to meet with each one over the course of a year sharing with them case studies of previous success. All billboards (Awareness) and no case studies (Respect) will keep you from connecting with potential clients. PIE builds communities one person at a time, helping senior executives understand, connect, and collaborate.

How To 40

How To Case Study Technology Conference 40

Cision

OCTOBER 16, 2017

Chris Lynch: So, number one, I think what I’ve told a lot of communicators that I talk to in the market that are thinking about how they recruit talent is to think a little bit outside of the box in terms of where they go for certain skill sets. That’s what the studies show. I still think it. .

Media 202

Media Storytelling Technology Data 202

Maxim Behar

OCTOBER 15, 2023

The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”.

Creativity 77

Creativity Study Survey Advertising 77

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. This is the largest PR community in the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Ethical Voices

FEBRUARY 20, 2023

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I was in charge of being the liaison to tribal communities.

Ethics 81

Ethics Community Conference System 81