Stern + Associates

MAY 8, 2023

Join Conversations and Communities By using industry-specific hashtags, B2B companies can participate in discussions, answer questions and share their expertise with others in their field. This increases the chances of getting likes, comments and shares, which, in turn, can lead to more followers, clients and employees.

B2B 111

B2B Social Media Company SMB 111

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

AUGUST 8, 2023

Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates. That is a responsibility that rests squarely on leadership. click image for higher resolution) 3.

Case Study 123

Case Study Study Company B2B 123

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

Leadership 74

Leadership Energy Corporate Conference 74

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Stansell said there are several tactics that communications professionals should use for reaching key stakeholders, including emails, internal memos, conference calls and social media. Providing updates.

Communications 212

Communications Employee Crisis Policies 212

Reputation Us

OCTOBER 4, 2021

Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. This can affect your employees, customers and community—and your own reputation. Engage Your Constituents.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. This can affect your employees, customers and community—and your own reputation. Engage Your Constituents.

Reputation 78

Reputation Crisis Management Employee Government 78

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

PRSay

OCTOBER 24, 2018

Given that apparent lack of ethics — and the fact that Japanese companies are largely staffed with life-long employees, making it very difficult to bring in new blood and facilitate change — observers might have expected Nissan to simply cut its ties with Mitsubishi. Mitsubishi’s history of scandals suggested an unethical corporate culture.

Ethics 261

Ethics Automotive Technology Conference 261

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. The first notable difference in these two works is that Earnshaw is an outsider; the modern authors are practitioners in the field.

Employee 77

Employee How To Internal International 77

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

JUNE 15, 2015

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Never mind… With some of the best and brightest minds in business communications all congregating at Baghdad by the Bay, I thought it would be neat to feature some of the speakers in this week’s roundup.

Conference 40

Conference Analysis Journalism Employee 40

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

PRSay

MAY 26, 2020

“In April, when the American Heart Association and EMS agencies announced a huge drop in calls and admissions for heart attack and stroke around the country, we informed our patients and the community about the importance of seeking emergency help immediately,” she said. Taking care of communications staff. Photo credit: pop tika.

Communications 189

Communications Crisis System Healthcare 189

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. Build a community. Recognize employees. But physical events can only go so far, and they are costly. By extension, business customers can also help one another.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. This conundrum is a leadership challenge for the head of marketing. Don’t sit in the booth at conferences – go to the sessions. A few years back I was at a workshop at a conference for legal technology.

Survey 117

Survey B2B Marketing Interviews 117

Communications Conversations

MAY 20, 2020

And sure, their DreamForce conference is one of the more talked-about events each year. According to SF, the series aims “to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers to help business leaders manage through crisis; and to provide a forum for community and conversation with peers.”

Journalism 148

Journalism Brand Branding Interviews 148

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

APRIL 1, 2021

I enjoyed my time consulting, as it was a much-needed change of pace and a way for me to firmly reestablish myself in the communications space having been in senior leadership for over a decade. Webinars, virtual happy hours, connection groups and the annual conference are all going strong. Would you ever go back?

Financial 148

Financial LinkedIn Groups Sports 148

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. His grandfather, Elias “Buck” Buchwald, was among the first employees at Burson-Marsteller and worked closely with the firm’s co-founder Harold Burson, APR, Fellow PRSA.

Publicity 150

Publicity Radio Technology Sports 150

PR 20/20

SEPTEMBER 29, 2020

Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute.

Case Study 92

Case Study Study Brand Branding 92

PRSay

MARCH 23, 2021

On the timeline leading up to the conversion: The Javits Center is the busiest conference center in the country, with nearly 2.3 Five-hundred-plus employees worked to put the hospital together. We view the building as a New York City community partner. What follows is an edited transcript of Sclafani’s remarks.

Crisis 86

Crisis Employee Trade Shows Local 86

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

MAY 23, 2019

Your nonprofit, your employees, the cause and the volunteers themselves! This is the start of building a real community. Of course, you will be communicating on social media. Develop a sense of community. Of course, the real sense of community is built off-line. Guest Post by Paula Newbaker. And it’s easy today.

Communications 59

Communications Nonprofit Training Community 59

PRSay

AUGUST 10, 2016

All these years, I’ve presented at conferences, talked to students, and given interviews in hopes of showing the world that we are here, and we are here to stay. Account Executive, CWA Strategic Communications, Albuquerque, NM. Account Director, rbb Communications, Miami, FL. Mario Sánchez. Years in PR: 10.

Leadership 60

Leadership Groups Employee Industry 60

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

PRSay

AUGUST 1, 2016

Committee members continuously contribute to PRSA’s blogs and publications, and conduct quarterly Twitter Chats with leading organizations, such as the Hispanic Public Relations Association, the Association for Education in Journalism and Mass Communication, and the National Association of Black Journalists, among others.

Resources 60

Resources Education Ethics Corporate 60

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. In a press conference the day after the massacre, Texas Gov. DPS held the follow-up press conference where the director characterized the local police’s action as the “wrong” decision. Learning from the past.

Conference 180

Conference Crisis Training Public Affairs 180

prTini

DECEMBER 9, 2016

This toolkit is chalk full of incredible information and resources to help spark conversations about societal gender norms and how they impact our lives, communities, and workplaces. Identify Gender Bias as a Leadership Priority. Commit to Equal Representation in Conferences and Panel Discussions. Start With a Conversation.

Policies 28

Policies Leadership Interviews Conference 28

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Students are recognized for their exemplary leadership, service and academic excellence.

Sports 0

Sports Leadership Internal International 0

Ethical Voices

DECEMBER 5, 2022

Just explaining it like that to you, you might start to realize how complex communications can be when you’re talking about offices in a number of different countries, and also employees with different religions. Those stories of kindness are contagious and elevated. What is the best piece of ethics advice you ever received?

Ethics 78

Ethics Publicity Radio Local 78

PR Conversations

MAY 1, 2017

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be.

Crisis 63

Crisis Crisis Management Leadership Training 63

Ethical Voices

AUGUST 22, 2022

It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. We need to create awareness around the norms in professional communication, marketing, advertising, and leadership around how we create a message, messaging, positioning, and core strategy.

Ethics 75

Ethics Communications Agency Technology 75

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Crenshaw’s company culture puts its employees in a position to form bonds with each other on a personal level. It also gives us a sense of community. At Crenshaw we’re fortunate to have some amazing clients who really care not only about their company and employees, but also care about us! RON STEIN, ACCOUNT EXECUTIVE .

Conference 156

Conference Employee Retail Trends 156