Sword and the Script

SEPTEMBER 28, 2021

Such a point speaks well of a company and culture, but it underscores the sizable challenge facing both buyers of marketing tools – and the marketers tasked with promoting them. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools.

Survey 114

Survey Software Technology Tools 114

Burrelles Fresh Ideas

OCTOBER 17, 2023

I have witnessed companies I deal with and friends in their personal lives both fall victim to various cyberattacks. IoT vulnerabilities can be exploited to gain unauthorized access to networks, launch distributed denial-of-service (DDoS) attacks, or compromise user privacy. But are companies truly doing enough?

Education 111

Education Employee Measurement Agency 111

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. The results were often ugly.

Airlines 180

Airlines Reputation Journalism Crisis 180

Stern + Associates

NOVEMBER 22, 2022

The server acts like a forum (think: Facebook Group) and is where you will find your base or local community. According to the website, the choice to be open source is because Rochko believed “that instant global communications were too crucial for modern society to belong to a single commercial company.”. Step 1: Pick a server.

Strategy 91

Strategy Twitter Policies Social Media 91

Cision

MAY 18, 2017

One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name. The same goes for those mentioning your company name: “People have lots of different reasons for talking about a business on social media. Common misspellings of any of the above.

How To 198

How To Instagram Social Media LinkedIn 198

Reputation Us

MAY 12, 2020

Today my team and I work to safeguard the reputations of our credit union partners, emphasizing communication strategies for staff, members and community. The most prepared and responsive companies have multiple crisis teams assembled. Listening should inform your communication and your messaging in a crisis.

Crisis 78

Crisis Financial Banking Crisis Management 78

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. There is no prescriptive formula for becoming a PR influencer.

Storytelling 106

Storytelling Technology Course Privacy 106

David PR Group

JUNE 8, 2017

Nearly 40% found positive information like undisclosed leadership roles and community service. Don’t hide behind privacy settings. In the end, there is no such thing as privacy. Don’t try to 0ut5m@rt the system. Soon enough, companies and universities will write programs to sniff this stuff out.

Privacy 66

Privacy Reputation Google Engineering 66

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. I have colleagues who also layer on Trello and other content management systems as well. Broader remit, more engagement across the company.”. Moral champions. “It’s

Communications 124

Communications Crisis Internal International 124

Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Next, they created a website designed to mimic the company’s official pages.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Sword and the Script

OCTOBER 29, 2019

The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

Pitching 64

Pitching Analytics Enterprise System 64

Scott Public Relations

SEPTEMBER 26, 2018

The Council of Accountable Physician Practices (CAPP) , a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process. Stakeholders must educate patients about the value of telehealth services to make them more willing to try it.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Stuart Bruce

NOVEMBER 11, 2016

This isn’t about the failure or success of left or right politics, but a general failure of the system itself. But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated.

Communications 154

Communications Data Policies Twitter 154

Rock the Status Quo

MARCH 30, 2015

Might be attractive – especially given how many of us rely on our smartphone already, and have a growing reliance on the Internet of Things (devices connected to the Internet, like your house thermometer and security system)… It could be compelling, if done the right way, right? ” Okay. .” ” Okay.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

NewsWhip

JUNE 2, 2021

For example, if a company is uncertain if an issue amounts to a crisis or not, data from previous issues can be analyzed, to give helpful context, and aid a human prediction about what best action to take. . So today’s predictive planning involves users asking smart questions of big data sets from companies like NewsWhip.

Media 88

Media Data Reddit Crisis 88

Beyond PR

MAY 18, 2017

One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name. The same goes for those mentioning your company name: “People have lots of different reasons for talking about a business on social media. Common misspellings of any of the above.

How To 57

How To Instagram Social Media LinkedIn 57

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Performance marketing companies will work to build out their creative capabilities.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Something similar has happened in B2B marketing over the last 20 years.

Writing 194

Writing Communications Marketing B2B 194